NAIP Industy Day briefings.pdf

NAIP Industry Day January 11, 2012

National Agriculture Imagery Program

NAIP

Contract History & Background

W. Geoffrey Gabbott, Contracting Officer USDA FSA Aerial Photography Field Office

Salt Lake City, Utah

U.S. Department of Agriculture

History and Background of NAIP

Primary Goal of NAIP:

Provide current 1-meter, 4-band orthoimagery, acquired during the agricultural growing seasons, to the Farm Service Agency (FSA), other government agencies, and the public within weeks of acquisition.

FSA has completed a successful 5-year indefinite-delivery, indefinite-quantity (IDIQ) NAIP contract and is anticipating awarding a new IDIQ contract to multiple contractors in April of 2012.

Purpose of the NAIP Industry Day:

1. To familiarize participants with the NAIP and promote understanding of the anticipated RFP requirements; and

2. To identify potential sources; and

3. To promote discussion and comments on the draft RFP document.

History and Background of NAIP

IN THE BEGINNING …

In 2002 NAIP started as a test project in 6 states. One state was 1m resolution and the others 2m.

It was designed to utilize 1m imagery for CLU updates and 2m for compliance programs.

The test project was successful!

NAIP 2002-2011

Accomplishments:

• Largest single civilian mapping program in U.S.

history

• Complete 1 meter CONUS coverage with state imagery being no older than 2 years

• Natural color and color infrared coverage of all CONUS states

• Effective cost-share partnerships accounting for 26% of total costs

(74% FSA, 20% Federal partners, 6% State/others)

Accomplishments:

• Productive and innovative interaction between Gov’t and Contractors

• Effective use of digital sensor technology

• $183 Million invested

• $135M FSA (74%)

• $48M Partners (26%)

Challenges:

• Providing consistent and predictable funding

• Staying current with user requirements and evolving industry technology

• Restricted airspace and military installations

NAIP Contract Requirements

► One Meter Resolution Imagery ► Digital Orthophotography

► Accurate within 6 meters at 95% confidence level to photo identifiable ground control

► Imagery acquired in narrow flying window ► June thru August agricultural growing season

► Delivery schedule 30-45 days after season ends ► Products required:

► Compressed County Mosaics (CCM) ► Digital Orthophoto Quarter Quads (DOQQ) ► Seamline Shapefiles with Attributes

NAIP Contract Changes

► Two Meter Resolution Discontinued (2008) ► Move to Absolute Control instead of Relative ► All States Full Coverage instead of Ag Lands ► Move to all Digital Camera Acquisition ► Introduction of 4-band Imagery ► Requirement of County and State Seamline Shapefiles ► Development of Image Quality Standards and Guidelines

$0

$5,000,000

$10,000,000

$15,000,000

$20,000,000

$25,000,000

$30,000,000

$35,000,000

2003 2004 2005 2006 2007 2008 2009 2010 2011

$9,489,878

$20,057,879

$23,995,354

$28,491,562

$9,048,699

$14,330,249

$29,903,406 $30,168,473

$16,454,444

64,081

132,549

151,618

181,957

51,552

73,468

148,146 139,495

84,205

NAIP Contract Awards

History of NAIP Contract Award Totals Contract Awards Number of DOQQs Awarded

3 Year IDIQ Contract 5 Year IDIQ Contract – Expired 2011

NAIP Funding Sources

U.S. Forest Service $10,035,173 Natural Resource Consrv. Service $17,200,824 Department of Interior Agencies $8,536,671 Other Federal Agencies $1,604,647 State Government Agencies $10,630,908

Total Partner Cost Shares: $48,008,223

FSA Funding Amount $134,559,528

Total NAIP Funding (2002-2011): $182,567,751

10 Year History 2002 - 2011

One of the challenges faced by Government personnel and image acquisition companies was keeping current with and choosing the right digital technology available to provide the best quality products

Evolving Digital Technology

The past 5 year NAIP IDIQ contract utilized three prominent makes of digital mapping cameras:

Leica ADS40-80

Z/I DMC

Microsoft UltraCam

NAIP Camera Trends

► The NAIP Contract is a “Performance Based Contract” ► NAIP requirements are defined by the “End Product” rather than the “How To …” ► The orthoimagery industry & market drives the trend towards digital cameras, with some help from government’s need for 4-band imagery

0%

20%

40%

60%

80%

100%

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

100% 89%

74%

54% 46% 54%

16% 10%

11% 26%

46% 54% 46%

84% 90%

100% 100%

Digital Cameras Film Cameras

NAIP Camera Trends

Film Cameras vs. Digital Cameras

Digital

Film

Productive and innovative communication between Government and Contractors extremely important to the success of the NAIP program

Government and Contractor

Interaction Important!

NAIP “Post-Mortem” meetings to review contract performance and share lessons learned have been key to the improvement of quality products and timely delivery to customers

NAIP Organizational Chart

US Dept. of Agriculture

Farm Service Agency

Aerial Photography Field Office FSA Budget

Cost Share Partners

USFS

NRCS

Other Agencies

US Dept. of Interior

USGS

BLM

NAIP

Management NAIP Funding

NAIP Management Process

NAIP Management Team

Cost Share Partners

APFO Contracting Office

NAIP Contractors

•Farm Service Agency Shirley Hall

•NAIP Project Manager Kent Williams

•APFO Subject Matter Experts

•Natural Resource Conservation Service •U.S. Forest Service •Department of Interior (USGS, BLM) •Other Government Agencies

•Chief Contracting Officer W. Geoffrey Gabbott

•NAIP Contracting Officer John R. Mootz

•NAIP Administrative Specialist Bridget Barlow

• NAIP Project Managers

• Production Managers

• Quality Control Managers

Questions?

NAIP Industry Day

IDIQ and 2012 Task Order RFPs

John R. Mootz, Contracting Officer USDA FSA Aerial Photography Field Office

Salt Lake City, Utah

Intended Use of NAIP

Provides current information of agricultural conditions in support of USDA programs. In support of FSA farm programs, the imagery provides an ortho image base for maintaining agricultural boundaries, land use planning and natural resource assessment. NAIP imagery is also used for disaster response, often providing the most current pre-event imagery.

January 11, 2012 NAIP Industry Day 2

IDIQ Contract

• “5 Year” indefinite-delivery, indefinite-quantity (IDIQ) contract

– Actually is a one year contract with 4 one year options

• Performance-based contract for nationwide orthophotography for leaf-on acquisition

– CONUS, Alaska, Pac Basin, PR & USVI, etc

• Actual “awards” will be via Task Orders January 11, 2012 NAIP Industry Day 3

January 11, 2012 NAIP Industry Day 4

For planning purposes

Task Order

• Usually single “simplified” RFP issued annually (typically around February)

• List detailed requirements for project areas

– States, GSD, price, acquisition period, etc

• Each project area will be full and open competition with IDIQ prime contractors

• Firm fixed price

January 11, 2012 NAIP Industry Day 5

Order of Precedence

• Laws (i.e. FAR)

• IDIQ Contract

• Individual Task Order

• Everything else (i.e. Industry Day)

January 11, 2012 NAIP Industry Day 6

Key changes from 2011 NAIP

• Standard 1m, 4-band ortho product

• DOQQ will be delivered before CCM

– CCMs delivered on single hard drive

• Horizontal accuracy will be NSSDA based

• No NED requirement for elevation model

• Revised technical proposal categories

• Platform independent

January 11, 2012 NAIP Industry Day 7

Deliverables

• Digital Ortho Quarter Quadrangle (DOQQ)

– Base: 1-meter, 4-band product

– 6-meter accuracy (95% confidence interval)

– GeoTIFF (non-tiled and very specific tags)

– No specified elevation model (i.e. NED)

– State-based seamline shapefile

– No FGDC metadata but project text files

January 11, 2012 NAIP Industry Day 8

Elevation Model

• Dataset used in ortho production must be documented in project files

• Use on non-NED will require price proposal 60 days after acquisition period

• Optional award (no guarantee of award)

• Format will be mutually agreeable between the Government and the Contractor

January 11, 2012 NAIP Industry Day 9

Deliverables (con’t)

• Compressed County Mosaics (CCM)

– Natural color MrSID (generation three)

– 15:1 compression ratio

– Counties do not have to be split (no Gb limit)

– FGDC compliant metadata file

– County-based seamline shapefile

– Complete state delivery on single hard-drive

January 11, 2012 NAIP Industry Day 10

• Daily progress reports

– Send via e-mail

– Very important

– Used by FSA county offices to track progress

January 11, 2012 NAIP Industry Day 11

• Radiometric sample

– “First look” color sample for each state

– Spatial and non-visual not reviewed

– Purpose is to agree on visual characteristics

• Production sample

– Must meet all contractual requirements

– DOQQ(s), CCM, shapefiles, etc

– Submitted before formal delivery

– Purpose is to prevent “global” errors

January 11, 2012 NAIP Industry Day 12

Administration

• Invoice/Payment

– “Proper” Invoice

– 60% / 30% performance-based payment (may be submitted for each season)

– 60% can only be submitted once

– 30% after all deliveries (APFO will confirm)

January 11, 2012 NAIP Industry Day 13

Acq Period

60% 30% Final

Inspection

Administration (con’t)

• Small Business Subcontracting Plan

– Required if over $650k (NAICS 541922)

– Submitted via http://www.esrs.gov

• NAIP imagery is placed in public domain

– Data rights transferred at final delivery

• Standard warranty to Dec 31, 20xx (+1 yr)

• Season Extension will require prime to provide documentation to why

January 11, 2012 NAIP Industry Day 14

• Airspace

– Prime is responsible for obtaining clearances

– Several MOAs only accessible over long weekends

– Few areas not accessible (APG, NTTR, ?)

January 11, 2012 NAIP Industry Day 15

Some military bases may require imagery review before release

• Government-furnished property

– Shapefile for each project area

(state or season) containing required DOQQs

– 2 text files listing DOQQs for:

state and county

– DOQQs may be in more than one CCM

January 11, 2012 NAIP Industry Day 16

"Fquad_name","Quadrant","St","Lat","Long","Usgsqdno","Station","Latitude","Longitude","ArcKey","Flying Height AGL",Zone "ART","NE","TX","304115N","0990000W","3009924","0991E-0216","30-43-07.5N","099-01-52.5W","3041150990000",20000,14 "ART","NW","TX","304115N","0990345W","3009924","0991W-0216","30-43-07.5N","099-05-37.5W","3041150990345",20000,14 "ART","SE","TX","303730N","0990000W","3009924","0991E-0214","30-39-22.5N","099-01-52.5W","3037300990000",20000,14 "ART","SW","TX","303730N","0990345W","3009924","0991W-0214","30-39-22.5N","099-05-37.5W","3037300990345",20000,14 "ARTESIA WELLS","NE","TX","281845N","0991500W","2809946","0993E-0140","28-20-37.5N","099-16-52.5W","2818450991500",20000,14 "ARTESIA WELLS","NW","TX","281845N","0991845W","2809946","0993W-0140","28-20-37.5N","099-20-37.5W","2818450991845",20000,14

Government Inspection .

• Inspection will be completed over one year

– Full time inspection staff

– Generally “first in, first inspected”

• QA process is conducted in multiple steps

– Ingestion (basic scripts to check projection etc)

– Phase I: Quick CCM look (~15 min / CCM)

– Phase II: Detail CCM review (~4 hours / CCM)

– Phase III: Detail DOQQ review

• Most likely change process for 2013 January 11, 2012 NAIP Industry Day 17

Histogram

• Contrast

– 99% DNs within 150 spread

• Brightness

– “Mean value” centered

• Color Balance

– ±5 DN from min/max triple

• Clipping

– <2% (<1% goal)

January 11, 2012 NAIP Industry Day 18

Low contrast

Too bright

Common Defects

• Imagery must pass ingestion scripts before being available for inspection

• 2008-2011 APFO QA rejections

– Horizontal accuracy, offsets, clouds, distorted or foreign imagery, and CCM Patchwork

• 2009-2011 customer complaints (91 total)

– 56% spatial & 44% visual (color, contrast, etc)

January 11, 2012 NAIP Industry Day 19

January 11, 2012 NAIP Industry Day 20

Foreign Imagery

Base Year Proposals

• Single response to IDIQ and 2012 TO

– Will be evaluated as a single proposal

• Two parts: Pricing and Technical

– Pricing proposal separate from technical

– Technical proposal 100 pages max (double sided)

– Recommend submit in 3-ring binder

January 11, 2012 NAIP Industry Day 21

Base Year Proposal Evaluation

• FAR Part 15: Best Value

– “technical excellence is considered more significant than price”

• Technical evaluation criteria:

(a) Past Performance History 25

(b) Project Management Capability 25

(c) Technical Approach 20

(d) Quality Control System 20

(e) Incomplete Contracts 10

January 11, 2012 NAIP Industry Day 22

Past Performance

• If available, will use past performance from APFO contracts within last 3 years

• Otherwise offeror must submit 2 references with similar contracts

• Lack of Past Performance

– “offeror may not be evaluated favorably or unfavorably on the factor of past contract performance”

January 11, 2012 NAIP Industry Day 23

Digital Camera

• No Federal established evaluation and calibration policy

• NAIP will require camera approval on case-by-case

– Based on samples, calibration reports, etc

– Government will make decision based on risk

– Responsibility is on Offeror

January 11, 2012 NAIP Industry Day 24

Award Summary

• Schedule

– FBO Notice Jan 13

– RFP Release Feb 1

– Proposal due Mar 2

– Contract Award 1st week in April

• Number of contracts awarded will be determined by source selection process

– Last IDIQ contract had 6 primes

• Planning is based on Availability of Funds January 11, 2012 NAIP Industry Day 25

January 11, 2012 NAIP Industry Day 26

Questions

Questions

Questions