Date: August 19, 2026

RFP Title: MARKETING AND GRAPHICS SERVICES

Opportunity #21260720133440

1) Questions and Answers

Please sign, date, and attach this cover sheet with your proposal. This addendum and any attachments are now incorporated into the RFP.

AUTHORIZED SIGNATURE NAME (Print)

COMPANY NAME TITLE (Print)

DATE

Addendum THREE Cover

Sheet

TO ALL PROPOSERS:

You are hereby notified of the following changes and additions to the above RFP:

# Question Answer 1 What prompted the Department of Aviation to issue this RFP at this time? Are there particular business priorities, organizational changes, upcoming initiatives, or market opportunities driving the need for this engagement? Why is now the time?

Based on the city’s rules and regulations and the amount of time we have had our current agency

2 Is the intent of this procurement to select a single agency for a defined body of work beginning January 2027, or is the contract primarily intended to establish multiple on-call agency partners that will execute individual projects and scopes of work as needs arise throughout the contract term?

Most likely select a single agency

3 The RFP outlines a broad range of capabilities across strategy, creative, media, content, influencer marketing, digital experiences, and analytics. Are you seeking one integrated agency partner capable of providing the entire scope, or would proposals focused on specific areas of expertise also be considered? In other words, is it mandatory to bid on the full scope of services?

We are looking for a full scope of services from one agency

4 The RFP identifies a not-to-exceed annual contract value of $3M. Is there any guidance you can provide regarding the anticipated allocation of that budget between, agency fees/retainer, production expenses, paid media, and other third-party costs?

No guidance we can give at this time.

5 Beyond the outcome goals listed in the RFP, what would success look like after the first 12 months of the engagement?

A feeling of a true partner who is bringing us new ideas and accomplishing everything we ask for and need

6 Is there an incumbent agency currently supporting these services? If so, which portions of the scope are currently outsourced versus managed internally?

Yes and virtually everything in the RFP. We have just started to build out the internal team.

7 Are there any major campaigns, capital projects, route announcements, terminal initiatives, or high-profile events already anticipated for 2027 that the selected agency should expect to support?

A large awareness campaign

8 Approximately how many major integrated campaigns and smaller ad hoc projects does the Department of

Aviation anticipate executing annually?

One large a dozen smaller

9 How large is the internal marketing team, and how do you envision responsibilities being divided between

Airport staff and the selected agency?

Right now it is about 6 it will double in the very near future

10 Will there be a single primary decision-maker for strategy and creative approvals, or should the agency anticipate coordinating across multiple internal stakeholder groups?

The group will be a chief, a vice president and two directors

11 The RFP references a hybrid pricing model (retainer, fixed-fee projects, hourly services, and media buying). Is the Department of Aviation open to proposer recommendations regarding the optimal commercial structure, or is there a preferred approach?

Definitely moving towards using a retainer and separate project payments as they arise

12 Are there existing brand guidelines, audience research, marketing performance reports, or strategic plans that will be provided to the selected agency at kickoff?

Yes

13 Aside from the evaluation criteria outlined in the RFP, are there any characteristics or capabilities that will differentiate the strongest proposals? For example, airport experience, destination marketing, public-sector work, integrated media capabilities, measurement frameworks, or local partnerships.

Guest experience but besides that everything is in the RFP

14 The RFP describes the selected firm as operating as an extension of the internal marketing team. Should proposers assume a proactive strategic partnership model—with responsibility for identifying new marketing

A mix of both opportunities and annual planning—or primarily a responsive execution partner supporting initiatives directed by the Department of Aviation?

15 For Applicants holding minority/women-owned or disadvantaged business certifications issued outside of

Philadelphia (e.g., through another state, city, or national certifying body), how does the City treat those certifications for the Local Business Entity / local-impact evaluation factor — equivalent weight, or is scoring limited to Philadelphia-issued LBE certification specifically?

Equivalent weight

16 Is there a formal reciprocity or equivalency review process for recognizing an out-of-jurisdiction disadvantaged/minority/women-owned certification on this procurement, and if so, what's the process and lead time?

No

17 This RFP references DBE requirements under 49 CFR Part 26, contingent on federal funding (Appendix A, Part 2). Will federal funding apply to this specific contract, and if so, what DBE participation goal applies?

No

18 Does DBE/MWBE consideration apply differently depending on whether an Applicant participates as prime versus as a subcontractor/teaming partner on another firm's proposal? Please describe the distinction if so.

19 For the required local-impact narrative (Section 4.1.12), is a joint venture or subcontracting relationship with a

Philadelphia-based firm treated as fully equivalent to the Applicant itself being Philadelphia-based, for scoring purposes?

Yes

20 The RFP mentions a "special benefit to continuing services of the incumbent" regarding operational transitions.

Who currently holds this contract, what is the customer's level of satisfaction with them, and what specific gaps or "fragmented workflows" are they failing to address?

The Munroe Group

21 Will the September Applicant interview/presentation stage be scored as a distinct component from the written proposal, and what weight does it carry relative to the written submission?

It will be scored separately and the in person component will go a long way

22 Does the $3,000,000 annual not-to-exceed include pass-through media spend, or is media billed at net with agency fees counted separately against the cap?

It includes pass through media spend

23 For the cost proposal, should applicants calculate the estimated hours and personnel distribution based on a hypothetical baseline year, or will the City provide a standardized template/historical task list to ensure an equitable price comparison among all bidders?

We won’t provide a standard template but we’re looking for a monthly retainer

24 Does the City have a preferred mix or minimum threshold across fixed-fee, hourly, and media-at-net pricing in the cost proposal?

We’re looking for a monthly retainer

25 Who sits on the evaluation committee, and what are their individual priorities (e.g., Chief Executive Officer

Tracy Borda or Mayor Cherelle L. Parker's office)?

It is a diverse group of Aviation Employees who are selected by the Senior Staff.

26 Will the Department provide historical asset libraries and creative files upon contract commencement to expedite the elimination of fragmented messaging across existing out-of-home and in-terminal environments?

27 How heavily will the evaluation committee weigh past performance in non-aviation public-facing transportation hubs or large municipal entities compared to strict commercial airport experience?

Please see Section 5 of the RFP for the selection criteria.

28 To ensure precise budget forecasting for our personnel pricing model, does the Department expect 100% of the assigned dedicated account team to undergo TSA badging and fingerprinting, or only specific field-production personnel?

29 Given the scope of content creation, photography, and influencer activation, is it anticipated that the creative/production team will routinely require unescorted access to the airfield (requiring the $5M auto liability limit), or will airfield capturing be fully escorted by Department of Aviation personnel?

No

30 For contracts valued over $1 million, could the City clarify the precise scoring weight or point allocation differential assigned to certified LBE applicants versus non-local applicants who submit a comprehensive

Philadelphia Resident Hiring and Subcontracting plan?

There is no point allocation differential assigned

31 Does PHL Airport currently work with creative partners (e.g., photographers, videographers, content creators)?

If so, would the selected agency collaborate with those partners, or be responsible for sourcing and managing creative production?

Yes and yes but always open to new partners

32 Will the selected agency work alongside an existing social media manager or internal team, or will it have full responsibility for managing the airport's social media channels?

We have a social media RFP coming out soon.

33 What level of on-site support is expected from the selected agency? For example, should the agency anticipate providing on-site staff on a daily, weekly, monthly, or as-needed basis?

None

34 What is the annual budget allocated for influencer marketing and creator partnerships?

Nothing right now.

35 Does PHL Airport currently retain photographers to cover key moments such as inaugural flights, ribbon cuttings, and special events, or will the selected agency be expected to provide photography services for those occasions?

What does the content approval process look like, and what is the typical turnaround time for approvals?

Marketing and creative directors but the team will be growing.

36 Who are the primary internal stakeholders involved in social media approvals (e.g., communications, marketing, operations, legal, executive leadership)?

Marketing and creative directors but the team will be growing

37 Are there any anticipated high-profile events, major capital projects, or milestone campaigns that the agency should plan to support during the first year of the contract?

Awareness campaign

38 Will the selected agency be responsible for community management and customer service responses? If so, what are the expected response times, and are there after-hours, weekend, or holiday coverage requirements?

39 Which social media management, listening, and analytics tools does PHL currently use (e.g., Sprout Social, Brandwatch, Meltwater), and will the agency be expected to work within those platforms?

Sprout Social

40 Can you describe what an average month looks like for the current social media program—including expected content volume, major recurring initiatives, and any seasonal fluctuations?

There is a separate social media RFP coming out soon.

41 Budget and paid media

1. Of the $3 million annual not-to-exceed amount, how much does PHL currently expect to allocate to actual media inventory?

2. Is the $3 million fully funded and expected to be used, or is it only a contractual ceiling against which projects may be authorized?

3. Are media management fees expected as a percentage of spend, fixed fees, hourly fees, or another method?

1. Open to suggestion

2. Ceiling

3. Retainer or retainers

42 Business priorities

1. What are PHL’s top three business priorities for 2027?

2. Once awarded, will PHL expect a full-year brand activity with a comprehensive annual media plan or responsive campaign bursts – or both?

1. Awareness campaign and increasing non aeronautical revenue.

2. Not looking for a full year brand activity willing to work together to get there.

43 Audiences and markets

1. Which audiences have highest priority: local originating passengers, connecting passengers, visitors, business travelers, international travelers, airport employees, airlines, concessionaires, cargo customers, or community stakeholders?

2. Are audience segments already defined, researched, and sized?

1. Local passengers, connecting passengers, business and international travelers and community stakeholders

2. To some extent.

44 Existing media and performance

1. Which paid media channels are currently active?

2. Are there historical performance benchmarks by channel, campaign, audience, and market?

1. Google and Meta

2. Yes

45 Other:

1. Will additional points be awarded to agencies headquartered in Philadelphia?

2. If the Offeror currently works with existing City entities, are they permitted to cite individuals from that engagement as references within the bounds of this RFP?

3. Are there specific requirements for the RFP submission as it relates to page count maximum, font size, file size, etc.?

4. How long has the current incumbent been under contract for these services? Have they been awarded multiple renewals in the past?

5. Can you define expectations for "on-call" services?

1. It’s helpful, but not required

2. Yes

3. No

4. 10 years and yes

5. When the needs arise for topical content, graphic design

46 Is there an existing agency of record for media planning, content, or influencer services today, and if so, is a knowledge-transfer or transition period anticipated as part of this engagement?

Yes

47 With the new PHL/PNE brand identity launched in late 2025, what research, brand guidelines, and creative assets will be provided to the incoming partner, and how much latitude does the Department want for creative evolution versus strict adherence?

Creative evolution

48 Within the $3M not-to-exceed annual figure, what is the anticipated split between working media, agency fees, and production, and how has that split trended in recent years?

Looking for input

49 Of the five outcome goals outlined in the RFP, which 1–2 carry the most weight for evaluating success in year one of this partnership?

Partnership and self starting

50 When the RFP references "revenue-generating objectives," what specific revenue streams (concessions, parking, non-aeronautical) is the agency expected to influence, and how will that be measured?

Using month over month and year over year advertising metrics for all non aeronautical revenues excluding concessions

51 Since this contract begins after the World Cup and MLB All-Star Game have concluded, what carryover audience insights or momentum from those 2026 events should shape the 2027 marketing plan?

Nothing specifically but looking build on momentum

52 What analytics, CRM, or attribution platforms are currently in use, and will the selected agency have direct access to existing dashboards and historical performance data from day one?

Sprouts Social and Google and Meta. Yes

53 Given the City's reserved right to adjust deliverables based on "changing needs, budget, or operational conditions," how should proposers structure staffing and pricing to remain responsive without compromising the fixed-fee/hourly hybrid model?

Looking for a monthly retainer

54 What has the airport's influencer engagement looked like historically, if any, and is this considered a new capability being built largely from scratch under this contract?

Can you please expand upon how you currently support the Northeast Philadelphia airport and how much emphasis should be placed on support of this secondary airport in our proposal?

We have had no influencer engagement so we will be starting from scratch. Very little emphasis on Northeast

Philadelphia airport

55 Can you place these target audiences in priority order? • Philadelphia traveler community

• The PHL in-airport/on-site customers (travelers from inside and outside of Philadelphia passing through)

• PHL partners and stakeholders (including government partners)

56 In the RFP section 4.1 (what to include in the proposal) #4 references us back to the SOW outlined in Section

3. We’re asked to state what services we will provide and a schedule of when services will be provided. Can you please clarify, for example, whether you want us to develop creative concepts and executions (3.1 part B) and develop integrated integrated media plans (3.1 part D) as part of this submission? Or simply state whether our firm CAN provide these services along with a timeline for a January 2027 launch along with examples/proof points from other work?

Can you provide any insight into whether any new airline partners or non-stop routes from existing partners will be announced in 2026-2027?

Simply state whether our firm can provide these services along with a timeline for a January 2027 launch along with examples/proof points from other work

Yes

57 Do you have any brand awareness research you can share? Are there benchmark numbers now that you’ve launched the brand that you are looking to improve upon?

Nothing we want to share at this time but yes, we have benchmarking numbers.

58 What are your top revenue priorities for 2027? Non aeronautical revenue such as parking, wing mate program, catchment campaigns

59 When is the next phase of the Master Plan update scheduled to be released? See our website for the latest.

60 Please confirm if selling advertising space at the airport is part of this procurement. If not, please define with

“support revenue and operational priorities” means regarding this procurement.

It’s something we’re moving towards but not guaranteed to start in 2027.

61 Regarding the scope of work for digital and interactive support – please clarify your statement from the preproposal meeting about website work and what’s included and what isn’t. Does the airport have an agency under contract for website development?

We have a separate agency for website development

62 Where would you like the organizational chart you requested and what information specifically would you like to see on that chart? Job titles? Team member names? Both? Anything else?

After the Description of Services. The information required is under Section 3.1 of the RFP.

63 Who is the incumbent agency for these services at PHL and PNE?

The Munroe Agency

64 Is the $3 million annual not to exceed budget consistent with recent years for this work? You mentioned in the preproposal meeting that the annual budget might be growing. Is this a consistent trend to see it grow?

Yes but that was before the internal team started to be billed out. And yes consistent trend to see it grow

65 How much does the airport typically spend on media buying services each year?

$1M going forward

66 We are a City of Philadelphia-based agency intending to form a two-party joint venture with a regionally based agency and would perform the contract as the joint venture identified in our application. Reviewing the Section 6.2 Special Rules Applicable to Joint Ventures, can you please confirm that when submitting our application, we (i.e., the City-based agency) can and should be the primary applicant/single business entity filing on behalf of the joint venture?

The vendor is intending to from a joint venture, If they haven't already, one of the companies, in this case the City based agency can apply on both their behalf and they need to supply the following:

• application must be in the name of the Joint

Venture company not the City agency,

• a list identifying all the entities that will comprise the joint venture,

• a letter of agreement between all entities that they will create the joint venture, and that they will perform under the joint venture on the contract,

• the non-filing business entities that will be under the joint venture at the time of award will need to fill out the Chapter 17-1400 disclosures

• the joint venture must be created and completed within 14 days of the notice of award for this contract.

67 A portion of the submission instructions were cut off on the first page of the document. Can you please advise where applicants are supposed to go to submit the proposal?

All proposals should be submitted on the econtract Philly website under the correct opportunity. City Of

Philadelphia - Department of Finance (v2.7.3.1)

68 Are resumes for every notable staff member contributing to this project essential, or would a one- or two-paragraph biographical description coupled with a 'work experience' grid be acceptable?

One paragraph is fine.

69 It was briefly shared that PHL owns most of the advertising in the airport through Clear Chanel. Can you explain how that works?

CC operates some of digital displays

70 Who else owns advertising in the airport? CC operates some of digital displays

71 What percentage of non-aeronautical revenue does the airport get from this advertising?

1/4

72 Do we have influence over the voice overs used in the airport? For example, we know there is a greeting from

Mayor Parker, but can additional announcements be created?

73 Historically, what has been the annual media spend?

$1M https://philawx.phila.gov/econtract/ https://philawx.phila.gov/econtract/

74 What are the pain points from previous agency engagements we should be prepared to solve for?

None

75 How many campaigns you expect to run in the first year of the agency agreement?

Will the selected agency have access to historical marketing plans, media plans, campaign performance reports, audience research, and analytics to inform future strategy and optimization?

1 major and few smaller

76 Can the Department share any key learnings from previous marketing initiatives, including strategies or tactics that have been particularly successful, or less effective in achieving its marketing objectives?

Not at this time.

77 The RFP references multiple objectives, including brand awareness, traveler engagement, revenue generation, and operational priorities.

• Is there a priority hierarchy among these objectives that should guide the development of the annual marketing and media strategy?

• How will the Department evaluate success across these objectives, and are there specific KPIs that should guide campaign planning and performance measurement?

Brand awareness, revenue generation and traveler engagement.

78 Are there any anticipated major initiatives, airline service launches, terminal improvements, or regional events during the initial contract term that should be considered when developing the annual marketing and media strategy?

There are always airline launches and terminal improvements

79 Are there priority geographic markets or audience segments that should be emphasized in the annual marketing and media strategy, or should the selected agency recommend the optimal geographic approach based on campaign objectives?

Recommend the optimal geographic approach based on campaign objectives

80 Does the Department of Aviation anticipate awarding this contract to one full-service agency, or may it make multiple awards to firms with complementary capabilities?

Ideally one full-service agency.

81 Does the annual $3 million not-to-exceed amount include all paid media, influencer compensation, printing, production and other third-party pass-through expenses, as well as agency fees?

82 Can PHL provide an estimated allocation of the annual budget among paid media, agency services, creative production, content creation, influencer engagement and digital or interactive work?

$1M advertising, and the rest is up for suggestion.

83 Is there a minimum annual amount of work guaranteed under the contract, or will all work be authorized through individual project-specific scopes?

There will be one main retainer and project budgets as they come up

84 Does PHL require that a minimum percentage or dollar amount of the annual contract budget be allocated to paid advertising and media placement?

No

85 What are PHL’s highest-priority marketing initiatives for calendar year 2027, particularly during the first 90 days of the contract?

Developing a strategy going forward with a new internal team

86 Approximately how many major campaigns, smaller projects and ongoing content assignments does PHL anticipate during a typical year? How many campaigns may need to be managed concurrently?

One major campaign, a few smaller ones, often running concurrently

87 Which revenue-generating priorities are expected to receive the greatest marketing support (e.g., parking, concessions, airline routes, cargo, airport services, sponsorships, etc.)?

Parking, airline routes and airport services

88 How does PHL envision dividing responsibilities between its internal marketing team and the selected agency?

Specifically, who will own:

o Overall strategy agency o Daily social media publishing and community management internal/separate social media agency o Public relations internally/sperate pr agency o Website administration separate agency o Photography and video production agency, but with our preferred vendor o Media buying agency o In-terminal communications agency/internal o Stakeholder coordination agency/internal

See answers in bold

89 Can PHL share it Key Performance Indicators for this project?

No. We are looking for the applicant to define.

90 Regarding the staffing plan request on page 13, should subcontractors be included as part of the prime’s

Organization Chart as one entity?

Part of the Prime or separate is fine.

91 Does the RFP require that subcontractors include same level of detail of staffing plan? Yes

92 Is there a not to exceed limit or percent of allocated $3M budget identified for media placement?

Most likely $1M

93 What is the historical media-to-fee ratio?

It’s varied and up for discussion

94 What portion of the budget does Aviation expect to allocate to paid media in 2027?

95 Should media planning and buying be priced as commission, a monthly retainer, or hourly estimated hours?

Can we propose a hybrid?

Will the City share the prior 12–24 months of media plans, spend by channel, and historical performance benchmarks?

Yes to both.

96 Does the value of airport-owned placements count in spend?

97 Which specific events are in scope for the 2027 term?

I am not sure what you are referencing.

98 What in-language and multicultural media buys expected? What languages?

Nothing expected, depends on new routes

99 Which revenue is media accountable for? Does it include parking, concessions, lounges, cargo, and/or flight volume?

Parking, Wingmate, Catchment and most importantly awareness

100 What are the City's payment terms? All information regarding payments is on the City’s website.

Vendor Payments | City of Philadelphia

101 Is sequential liability recognized ? Please see Appendix C for all Insurance Requirements.

102 Work starts January 1, 2027, but Q1'27 planning must begin in Q4'26. Is pre-planning work billable, or should it be built into the year-one fee?

Built in.

103 Can the Department clarify its expectations regarding video and photography production under this contract?

Specifically, will the selected agency be responsible for all on-site production and content capture, and approximately how many major events, campaigns, or production assignments are anticipated annually?

Yes, through preferred vendor, possible commercial spots, 5 3-minute videos

104 To assist proposers in developing a cost proposal, can the Department provide the anticipated annual media spend or estimated range of media expenditures expected to be managed under this contract?

105 Will the Department provide an annual marketing and communications plan identifying anticipated campaigns and initiatives, or should proposers assume work will be assigned primarily on an as-needed basis through individual Statements of Work?

Yes

106 Does PHL have an existing brand guidelines document, visual identity system (including logo/wordmark), and voice/tone guidelines that would be inherited, or is this an opportunity to evolve/refresh the brand, including the mark itself, as part of the engagement? Who owns brand governance internally?

Both and VP of Strategy

107 Who are PHL's priority audiences (leisure, business, connecting, regional/loyalty, or a mix), and is there existing audience research or segmentation we'd inherit? Relatedly, how does PHL want to be positioned relative to peer/competitor hubs (e.g., BWI, EWR, CLT?

A mix and yes.

108 Who is the actual approver of creative concepts day-to-day and how many rounds of revision should we assume per deliverable? Are there other agencies or vendors currently supporting media buying, PR, or social that this contract would need to coordinate with, or is the intent to consolidate all of that under one partnership?

PR, social and website have their own agencies. Dad-to-day would be marketing director and VP of Strategy

109 Does “in-terminal environmentsˮ creative include physical signage/wayfinding design, or is it limited to marketing collateral (banners, digital displays, ads) within the existing wayfinding system?

Both

110 Does the $3,000,000 annual not-to-exceed contract value include actual paid media spend (ad buys placed with platforms/vendors), or is that spend funded/budgeted separately by the City? Section 3.2 states Applicants must provide hourly rates for all personnel and an hours estimate for every task, while Section 2.5 describes a hybrid model that also allows fixed pricing for defined campaigns or annual planning. Can the City confirm that fixed-price billing is acceptable for defined scopes, with the hourly-rate schedule applying only to ad-hoc/undefined work?

$1M. Ideally looking for retainer(s)

111 Is there an existing marketing/creative/media agency of record currently serving PHL? Prior to the proposal deadline, can proposers access existing performance data, current channel mix, and brand guidelines, including which paid media strategies have proven especially successful or unsuccessful to date?

Yes and no.

112 Section 2.4 lists qualitative outcome goals (brand consistency, engagement, media efficiency, etc.). Are there specific quantitative KPIs, targets, or baseline metrics – including how brand awareness and reputation specifically are measured – that the Applicant will be evaluated against, or will these be defined collaboratively after award?

Defined collaboratively after award.

https://vendor-payments.phila.gov/ach-vendor-letter

113 For the discretionary Applicant Interviews and Presentations September 18, 2026, what format and level of detail should proposers prepare for, and how much advance notice will finalists receive? Is there an opportunity for a site visit prior to the proposal due date?

All details will be sent to the finalists with ample time.

114 Can PHL provide an estimated annual and/or monthly paid media budget for 2027?

115 How many influencers does PHL Airport anticipate managing or engaging annually/monthly? 12-20 Annually

116 Is full-service organic social media management included within the scope of this RFP?

• If so, please confirm whether the selected agency will be responsible for strategy, content creation, publishing, community management/customer service, social listening, reporting, and ongoing optimization across all social channels.

No

No

117 Is full-service email marketing and CRM management included within the scope of this RFP?

• If so, please confirm whether responsibilities include email strategy, creative development, copywriting, segmentation, journey/automation development, deployment, database management, reporting, and optimization, or whether some of these functions will remain with the PHL team or another vendor.

Yes. All those responsible.

118 Can the Department clarify whether formal resumes are required for proposal key personnel, or if professional bios are acceptable?

Short bios are fine

Professional Bios are acceptable.

119 The RFP describes this as on “on-call” engagement while also anticipating a hybrid pricing model that may include retainers, fixed-fee projects, hourly services, and media buying. Can the Department clarify its expectations for “on-call” services? Specifically, should proposers anticipate a minimum level of ongoing strategic support and availability, or will work primarily be authorized through individual task orders or project-specific scopes?

Most of it will be planned, but things always pop up.

120 Can the Department provide estimated annual media buying budget or anticipated media investment range to help proposers develop an appropriate staffing model, media strategy, and fee structure?

$1M

121 How would PHL define success through paid media efforts? (website lift, engagement leads/inquires, brand lift, foot traffic, etc.) Is marketing performance going to be evaluated against airport operational KPIs

(parking, retail, dining, terminal traffic etc.)?

Key KPI’s to be developed.

122 Are there existing methods for measuring airport visitation, passenger volume, or traveler behavior attributable to marketing efforts?

No

123 Is the Department primarily seeking a detailed methodology and strategic approach to delivering the requested services, or does it also expect proposers to include preliminary creative concepts or campaign ideas as part of the evaluation?

No. Overall strategy ideas work.

124 Can the Department provide an estimate of anticipated number of campaigns, major initiatives, or task orders expected annually, and identify any known strategic priorities or marketing efforts anticipated during the initial contract period? This information would help proposers appropriately scale their staffing and pricing approach and highlight the most relevant experience.

Awareness campaign is major goal and there are a few smaller campaigns

125 Is there existing segmentation data for traveler’s vs stakeholders audiences? Are there traveler volume/demographic data sets available to inform targeting?

Yes. Not before an award.

126 Is there a current loyalty program, CRM or app user base we’d be building on? No

127 If and/or how are airline partners/retailers (stakeholders) currently involved in brand decisions or campaigns? Only when there are new routes and airline involved.

128 Which channels and workflows are currently owned in-house vs third-party managed? (digital, social, OOH, PR, email, signage, etc.)

All of them and in-house.

129 Who is considered a key stakeholder outside of a traveler? (i.e. airline/route partners, terminal, retail/dining, local large/small business, local/regional government agencies)

The City, airline, and route partners.