ADDENDUM ONE - MARKETING AND GRAPHICS SERVICES.pdf

Date: July 31, 2026

RFP Title: Marketing and Graphics Services

Opportunity Number: 21260720133440

Department: Department Aviation

Addendum ONE

TO ALL APPLICANTS:

You are hereby notified of the following changes to the above RFP:

1. Attached is the presentation and attendee list from the pre-proposal meeting.

Please sign, date, and attach “this sheet” with your Proposal, as this addendum and any attachments are now incorporated into the RFP.

AUTHORIZED SIGNATURE NAME (Print)

COMPANY NAME TITLE (Print)

DATE

MARKETING AND GRAPHICS SERVICES PRE-PROPOSAL MEETING ATTENDEES

Steve Mason Executive VP, Group Director Fuseideas 207-632-4002 smason@fuseideas.com Prime

Nitya Ajaysinh Umat Founder Social Sherpa +91 99780 11666 nitya@sherpa.social Prime

Pete Baird Chief Operating Officer Mendoza Group pbaird@mendozagroup.com 412-897-1346 Sub

Jennifer Krout Operations Director Mighty Engine 484-477-9522 jennifer@themightyengine.com Prime or Sub

Karim Awad Account Executive Urban One / Radio One Philadelphia 610-442-1119 kawad@urban1.com Prime or Sub mailto:smason@fuseideas.com mailto:nitya@sherpa.social mailto:pbaird@mendozagroup.com mailto:jennifer@themightyengine.com mailto:kawad@urban1.com

Teresa M. Lundy Principal and Founder TML Communications LLC Teresa@tmlfirm.com 215-500-8749 Prime

Heather R. Price President Chernoff Newman 803-318-6206 Heather.price@chernoffnewman.com Prime and Sub

Addison Bailey Yellow Dog Creative (YDC) 906-273-2733 addison@ydcteam.com Prime or Sub

Joyce McKenney Chief of Client Services KQ Communications 901-761-9286 clientservices@kqcommunications.com Prime

Paul Costello Executive VP Allen & Gerritsen 617-869-9179 pcostello@g.com Prime

Gary Shepherd Founder, President, CEO 3rd Floor Media LLC 267-250-1645 gary@3fm.fm Sub mailto:Teresa@tmlfirm.com mailto:Heather.price@chernoffnewman.com mailto:addison@ydcteam.com mailto:clientservices@kqcommunications.com mailto:pcostello@g.com mailto:gary@3fm.fm

Stephanie Goldstucker Head of Business Development Purpose Brand sgoldstucker@purposebrand.com Prime or Sub

Brianna Minko AVP, Director of Client Services The Munroe Agency 609-276-9571 bminko@munroe.com Prime

Lauren Wattie Senior VP Vault Communications 610-513-2599 lwattie@vaultcommunications.com Prime

Matt Frank Associate Steege Thomson 215-939-5420 mfrank@steegethomson.com Prime

Sam Samuel III

CEO

GHH Production Co.

405-830-1726 sales@ghhpco.com Prime

Kate Brangaccio Partner, Strategic Communications ICF Next Marketing Engagement and Experience Agency ICF 201-956-0491 Kate.brangaccio@icfnext.com Prime or Sub mailto:sgoldstucker@purposebrand.com mailto:bminko@munroe.com mailto:lwattie@vaultcommunications.com mailto:mfrank@steegethomson.com mailto:sales@ghhpco.com mailto:Kate.brangaccio@icfnext.com

Tayler Hancock Senior Business Development Director West Cary Group 804-337-4468 Tayler.hancock@westcarygroup.com Prime or Sub

Beth Scanio VP Finance Kate & Co.

412-491-2491 scanio@kateco.com Sub

Sasheika Tomlinson Founder & Chief Brand Strategist TMLN Creative Co.

954-663-5330 sasheika@TMLNcreativeco.com Prime or Sub

Evelyn Stetzer Media Director and Senior Account Manager Bandujo Advertising and Designs 561-329-3126 estetzer@bandujo.com Prime

Wendy Verna President Octo Design Group, Inc.

610-291-5336 wendy@octodesign.com Prime mailto:Tayler.hancock@westcarygroup.com mailto:scanio@kateco.com mailto:sasheika@TMLNcreativeco.com mailto:estetzer@bandujo.com mailto:wendy@octodesign.com

Gary W. Herbert Jr.

VP, New Business Harmelin Media 484-434-2530 gherbet@hermelin.com Prime

Nicolas May Proposal Coordinator The Tactile Group 215-732-2311 n.may@thetactilegroup.com Sub

Molly Barnes RFP Manager/Proposal Writer AFFIRM Agency 920-973-2527 mbarnes@affirmagency.com Prime or Sub

Jen Larkin VP, Business Development Athena Global Advisors 215-480-2177 jlarkin@athenglobaladvisors.com Prime

Greg O’Loughlin Strategy Director & Partner

SWELL

267-422-3477 greg@swellstart.com Prime mailto:gherbet@hermelin.com mailto:n.may@thetactilegroup.com mailto:mbarnes@affirmagency.com mailto:jlarkin@athenglobaladvisors.com mailto:greg@swellstart.com

Gabriel Mata Client Growth Manager/Head of Business Development Nominee Design 405-626-8515 gabe@nominee.com Prime

Allie Carrick Principal & Chief Strategist Heeler Marketing 405-830-0615 allie@heelermarketing.com Sub mailto:gabe@nominee.com mailto:allie@heelermarketing.com

City of Philadelphia, Department of Aviation

Pre-Proposal Meeting

Marketing and Graphics Services

#21260720133440

7/30/26

No individual recording not AI transcribing/bots

The Department of Aviation prohibits the use of outside recording and AI during virtual meetings. Please remove all AI devices at this time.

Thank you for your compliance.

Opening Remarks

Introductions

RFP Overview

Scope of Work

Proposal Format

A g e n d a

Procurement Schedule

Tips for Success

RemindersA g e n d a

• Welcome to this Optional, Virtual Pre-Proposal Meeting

• The purpose of the meeting is to review the requirements of the RFP and to gather contact information for possible teaming opportunities

• Attendance at this meeting is optional for any firm interested in submitting a proposal to this opportunity

• Subcontractors are not required to attend this pre-proposal meeting

• No oral response by any employee or agent of the City shall be binding on the

City, or shall in any way constitute a commitment by the City.

• All contact information will be posted with the opportunity as an

Addendum.

• Please email the following information to Shannon.clark@phl.org by today @ 5:00 PM:

• Your full name

• Job title

• Company name

• Phone number

• Email Address

• Indicate if your firm is interested in serving as a prime or subcontractor

• All contact information will be posted with the opportunity as an

Addendum mailto:susan.bailey@phl.org

• Justin Pizzi

VP of Stagey

• Shannon Clark

Primary Contact for the RFP

• Let’s go around the room and have each vendor quickly introduce themselves

• When we call on you, please feel free to turn on your camera if possible and let us know your

• Name

• Title

• Company

• Indicate if you are interested in being a prime or subcontractor

RFP Overview

To provide on call marketing and graphic design services in support of Philadelphia International Airport’s (PHL) strategic, operational, and revenue-generating objectives. The selected Applicant will serve as a long-term partner with the demonstrated capacity, expertise, and operational efficiency to deliver advertising strategy, media planning and buying, creative design, content creation, influencer engagement, and interactive support at scale.

PHL operates in a complex, high-visibility environment requiring consistent, timely, and high-quality communications across a wide range of audiences and channels. As the airport prepares for significant growth and global attention driven by major national and international events, PHL requires an agency partner with proven experience supporting large, public-facing organizations through integrated, data-informed marketing solutions.

This opportunity seeks proposers that can demonstrate superior strategic thinking, creative excellence, media expertise, and performance measurement capabilities. The proposer is expected to operate as an extension of the PHL marketing team—bringing operational rigor, innovation, and accountability while delivering measurable outcomes aligned to the City’s goals.

RFP Overview

Scope of Work

The Scope of Work outlines the services, deliverables, and performance expectations associated with this engagement. The selected Applicant will serve as a strategic and operational partner to the City of Philadelphia, Department of Aviation, providing integrated marketing, advertising, media,creative, content, and digital support for Philadelphia International Airport (PHL).

The Scope of Work is designed to:

• Support the outcomes identified in Section 2.4;

• Encourage innovation and cost-effective approaches;

• Promote collaboration between The Department of Aviation and the selected Applicant;

• Clearly define responsibilities and deliverables; and

• Establish realistic expectations aligned with the contract term and budget.

The Applicant’s proposed scope of work, once negotiated and finalized, may be incorporated into the executed contract as the basis for performance and payment.

Scope of Work

Proposal Format

Cover Letter: signed by the person authorized to issue the proposal on behalf of the Applicant

1. Table of Contents

2. Introduction/Executive Summary

3. Applicant Profile, including the designation of a responsive primary contact for the Applicant with a valid email address

4. Proposed Scope of Work

5. Statement of Qualifications; Relevant Experience (SF-330)

7. Proposed Subcontractors

8. Requested Exceptions to Contract Terms

9. Tax and Regulatory Status and Clearance Statement

10.Disclosure of Litigation; Disclosure of Administrative Proceedings and

Defaults

11.Statement of Financial Capacity

12.Local Business Entity or Local Impact Certification (complete the form in Appendix D if applicable to your firm)

13.Disclosure Requirements

RFP Posted – July 23, 2026

Pre-Proposal Meeting – July 30, 2026 10 am

Applicant Questions Due - August 6, 2026 by 5 pm Philadelphia Time to

Shannon.clark@phl.org

Answers Posted to eContract Philly – August 13, 2026

Proposals Due – August 24, 2026 5 pm Philadelphia Time

Applicant Interviews – September 1 – September 8, 2026 – virtual

Application Selection – September 15, 2026

Commencement of Work – January 1, 2027 mailto:Shannon.clark@phl.org

Tips for Success and Reminders

• READ the entire RFP; this presentation is a high-level overview only

• MONITOR the contract opportunity online for changes which are issued as an addendum (there is no automatic notification system in place to alert you of changes)

• ASK questions in writing to the Primary Contact of the RFP by the stated deadline

• FOLLOW the required Proposal Format

• Respond to the correct opportunity number through the eContract

Philly online application process prior to the 5:00pm deadline

• Ensure that the company name and Tax Identification Number (TIN) associated with the eContract Philly account is identical to the company name and TIN applying to the opportunity

• Complete ALL required disclosures and forms

• Do NOT wait until the last minute to complete your online application;

your materials are not accessible to any staff within the City of

Philadelphia prior to the proposal deadline

• The eContract Philly website will not accept documents larger than 8

MB. If you have documents larger than 8 MB, you must separate them into smaller documents in order to successfully upload them to the system.

• Please email the following information to shannon.clark@phl.org by today @ 5:00 pm:

• NAME

• TITLE

• COMPANY

• PHONE

• EMAIL

• PRIME OR SUB

• Please email all questions to Shannon.clark@phl.org by 5:00 pm on August 6th.

Reminders mailto:shannon.clark@phl.org mailto:Shannon.clark@phl.org

Thank You!