ADDENDUM ATTACHMENT 1.pdf

PDF 9 MB Posted Nov 2, 2022

Attached to: Florida Forest Service Statewide Fire Prevention Campaign
Solicitation number: RFP-03211
Issued by: Leon County, Florida

About this file

Written by GovTribe AI · Jul 30, 2024

This document is an addendum to a Request for Proposal (RFP) issued by the Florida Department of Agriculture and Consumer Services, Florida Forest Service for a statewide public awareness campaign to prevent human-caused wildfires and protect residents and visitors from the increased wildfire threat in the Florida Panhandle. The campaign, titled "Be Wildfire Ready", is designed to increase awareness of the wildfire threat and provide resources to residents and landowners on how to safely burn yard waste, prepare their homes and yards, and create emergency supply kits. The campaign will target 11 impacted counties in the Panhandle and leverage digital advertising strategies such as Google Ads to reach the target audience.

The RFP seeks a qualified vendor to continue this statewide fire prevention campaign. The campaign has been active since late 2021, with the current addendum addressing activities and results through the first half of 2023. The Florida Forest Service is available to guide local leaders in developing programs to reduce the impact of wildfires in their communities. Interested vendors are encouraged to visit the BeWildfireReadyFL.com website to learn more about the campaign and connect with the Wildfire Mitigation Specialist to discuss partnership opportunities.

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File	Type	Posted
Addendum1 Q - A.pdf	PDF	Nov 2, 2022
22 23 48 RFP FFS Fire Prevention.pdf	PDF	Nov 2, 2022

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S O N D J F M A M J J A S S O N D J F M A M J J A S S O N D J F M A M J J A S S O N D J F M A M J J A S

The

Wildfire

Ready

Google

Ads

campaign

successfully

raised

awareness

the

fire

threat

the

impacted

Florida

panhandle

counties

through

both

the

and

Display

Network.

The

campaign

generated

just

under

395k

impressions

and

4,720

clicks

the

website,

where

users

spent

just

under

1/2

minute

onsite.

Over

424

people

viewed

than

page

per

visit,

indicating

they

were

exploring

the

website

learn

more.

The top-performing keywords were as follows:

- Weather Conditions in...

- Wildfires

- Fire Prevention

- How to Prevent a Wildfire

- How to Burn Yard Waste

The

Google

Remarketing

campaign

continued

great

asset

the

overall

goal

were

able

reengage

with

over

14k

website

visitors

re-enforce

the

“Be

Wildfire

Ready”

message.

total,

the

ads

produced

just

under

2.7M

impressions

and

drove

over

users

the

website.

The

Display

ads

targeting

continued

drive

large

volume

awareness

throughout

the

designated

counties

producing

just

under

3.5M

impressions

and

just

under

20k

clicks

the

website,

the

largest

generator

out

all

strategies.

Traffic

the

website

from

the

Google

Ads

spent

average

just

under

1/2

minute

onsite,

with

4,378

people

viewing

than

one

page

per

session.

A	message	the	Florida	Forest	Service
Chipola	Forestry	Center:

Florida	is	known	for	its	diverse	landscapes	and	nearly	half	of	the
state	is	covered	in	forestlands.	As	the	lead	state	government	agency
for	forestry	and	fire,	the	Florida	Forest	Service	is	responsible	for
protecting	Floridians,	their	homes	and	our	natural	resources	from	the
devastating	effects	of	wildfire.

October

2018,

Hurricane

Michael

tore

through

the

Florida

Panhandle,

some

the

most

forested

counties

the

state,

and

left

additional

threat

our

communities

–

wildfire

threat.

than

2.8

million

acres

trees

–

the

equivalent

2.1

million

football

fields

–

were

destroyed

during

the

storm

and

much

remains

the

ground

today,

ready

burn.

Our	Panhandle	communities	are	part	of	the	wildland-urban	interface,
areas	that	are	in	close	proximity	to	forests	and	wooded	areas,	which
amplifies	threat.

What's Next?

In response, we are launching the Be Wildfire Ready campaign. The campaign is designed to increase the public's awareness and provide resources that residents and landowners can use to help prevent and prepare for wildfire, including:

How to burn yard waste safely Report suspicious arson activity Prepare their yard and home Prepare an emergency supply kit

Resources can be found on our website, BeWildfireReadyFL.com. Join us in spreading the word to protect your life, home, and community. Share the link, and Be Wildfire Ready.

Visit the Website

A	message	from	the	Florida	Forest	Service
Chipola	Forestry	Center:

As	the	lead	state	government	agency	for	forestry	and	fire,	the	Florida
Forest	Service	is	responsible	for	protecting	Floridians,	their	homes
and	our	natural	resources	from	the	devastating	effects	of	wildfire.

To	help	reduce	the	chances	of	a	catastrophic	wildfire	in	areas
impacted	by	Hurricane	Michael,	we	have	launched	the	“Be	Wildfire
Ready”	campaign.	This	initiative	is	designed	to	not	only	increase
awareness	of	the	wildfire	threat,	but	to	engage	residents	by	providing
resources	that	will	help	them	prevent	and	prepare	for	a	wildfire.	At
BeWildfireReadyFL.com,	we	share	how	to:

Burn	Yard	Waste	Safely	–	details	burning	requirements,	when	to	seek
an	authorization	and	what	materials	can	be	legally	burned.

Prepare

Your

Yard

for

Wildfire

–

provides

graphics

illustrating

how

create

defensible

space

that

will

slow

down

stop

the

spread

wildfire.

Prepare Your Home for Wildfire – explains how to harden homes and outbuildings to reduce the impact of a wildfire and its spread.

Prepare an Emergency Supply Kit – includes a checklist of items to pack and resources to follow to learn when and how to evacuate.

Report Arson – outlines how to identify arson and how to report it.

Get Involved Nearly 80% of wildfires in Florida are caused by people. Join us in spreading the word to protect lives, homes, and these communities as they continue to recover from Hurricane Michael. Share the link, and Be Wildfire Ready.

Visit the Website

You	can	help	reduce	the	impact	of
wildfires	in	your	community.

The	Florida	Panhandle	was	fortunate	this	spring	to	avoid	extreme
wildfire	activity.	While	significant	efforts	have	been	made	to	reduce
the	volume	of	debris	since	Hurricane	Michael	made	landfall	two	and	a
half	years	ago,	the	elevated	wildfire	threat	will	remain	for	years	to

come.

Extended	weather	forecasts	can	help	warn	officials	and	communities
of	potential	wildfire	danger,	but	the	best	defense	is	preparation
before	disaster	strikes.	Now	is	the	time	to	meet	with	your	local
community	planners,	homeowners'	associations	and	emergency
management	officials	to	prepare.

The	Florida	Forest	Service	is	available	to	guide	local	leaders	with
programs	that	can	help	reduce	the	impact	of	wildfires	in	their
communities.	Visit	BeWildfireReadyFL.com	to	learn	more	and	join	us
in	helping	protect	our	Panhandle	communities	from	any	further

devastation.

Be Wildfire Ready, Florida!

Visit the Website

Meet with your Specialist Today

Steve Weherley Wildfire Mitigation Specialist Chipola Forestry Center Serving Bay, Calhoun, Gulf, Holmes, Jackson, Walton & Washington counties

Email: FFSChipola@FDACS.gov Phone: (850) 691-0813

About the Florida Forest Service:

The Florida Forest Service, a division of the Florida Department of Agriculture and Consumer Services, manages over 1 million acres of state forests and provides forest management assistance to private and community landowners on more than 17 million acres. In addition to protecting homes, forestland and natural resources from the devastating effects of wildfire on more than 26 million acres, the Florida Forest Service manages the Department's All-Hazards Incident Management Teams, which respond to emergency incidents both in and out-of-state. 13

S O N D J F M A M J J A S S O N D J F M A M J J A S S O N D J F M A M J J A S S O N D J F M A M J J A S S O N D J F M A M J J A S

File details come from the government source that posted it. Updated Jul 30, 2024.