Addendum #3.pdf

FLORIDA DEPARTMENT OF TRANSPORTATION

ADDENDUM NO. 3 DATE: March 9, 2025

RE: RFP #: DOT-RFP-25-7026-LV

RFP TITLE: Outreach and Public Awareness for District Seven Office of Safety

OPENING DATE: May 15, 2025

Notice is hereby given of the following changes to the above-referenced RFP:

1. TECHNICAL QUESTIONS AND ANSWERS:

Question 1: What prompted the release of this RFP at this time?

Answer: The Department currently has a need for outreach services.

Question 2: Who is the current partner or incumbent agency supporting this work today? Are they encouraged to participate in the RFP process?

Answer: The Department has no incumbent for these services, but we are currently partnering with the University of South Florida for outreach service within the District Seven Office of Safety.

Question 3: Does the $450,000 budget include all agency fees and hard costs, or will a separate budget be established for advertising and hard costs (media buys, creative design services, collateral printing, etc.) based on the strategic plan for outreach developed in collaboration between the Department and selected Vendor?

Answer: Per Exhibit “C”, Price Proposal, page C-2, “The Unit Rates shall contain all costs to include labor, materials, equipment, overhead, general and administrative, incidental expenses, operating margin, and subcontractor cost, if any.” Exhibit “A”, Scope of Services along with Exhibit “B”, Method of Compensation, direct cost / actual expenses approved by the Department will be reimbursed.

Question 4: Can one person on the Vendor’s project team fulfill multiple job classes as identified by the Department in section IV. PROJECT

REQUIREMENTS AND PROVISIONS FOR WORK?

Answer: Yes, one person can fill multiple positions if they meet the requirements and are billed at that position’s hourly rate.

Question 5: What role does the FDOT District Seven Office Secretary play in reviewing and approving Vendor relationships and related project plans?

Answer: The District Seven Secretary has no roll.

Question 6: How will the current secretary’s retirement in May affect this RFP process?

Answer: There will be no impact with Secretary Gwynn retiring.

Question 7: Has a new secretary been identified?

Answer: Justin Hall is the new District Seven Secretary.

Question 8: Who serves as the District Seven Office of Safety spokesperson for media outreach and marketing content?

Answer: Tina Russo, Bicycle/Pedestrian Program Manager

Question 9: Does the District Seven Office of Safety employ any communications and marketing personnel who will support this project in collaboration with the Vendor?

Answer: No, the District Seven Office of Safety does not employ any communications and marketing personnel.

Question 10: What are their roles and responsibilities?

Answer: Not applicable.

Question 11: Who is the key decision-makers and stakeholders involved in this RFP process?

Answer: Tina Russo, Eric Henry, William Riha. Stakeholders include but are not limited to local law enforcement agencies, municipalities, Safe Kids, Center for Urban Transportation Research (CUTR), community events, Community Traffic Safety Teams (CTST), health care agencies.

Question 12: When will the new Strategic Highway Safety Plan be available? Can you share a copy of the new plan so we may address key areas of focus/concern in our proposal?

Answer: The 2026 Strategic Highway Safety Plan will be adopted in March of

2026. https://www.fdot.gov/Safety/shsp/2026SHSP

Question 13: What results have been achieved for the District Seven Office of Safety through outreach and public awareness initiatives designed to support the 2021-2025 Strategic Highway Safety Plan?

https://www.fdot.gov/Safety/shsp/2026SHSP

Answer: Lower fatalities and serious injuries in some of the District Seven counties (Hillsborough, Pinellas, Pasco Hernando and Citrus counties), but not all.

Question 14: The RFP states “Relationship building and maintenance between the

Office of Safety and all stakeholders is crucial for success.” Can you please provide a list of key stakeholders?

Answer: Stakeholders include but are not limited to local law enforcement agencies, municipalities, Safe Kids, Center for Urban Transportation Research (CUTR), community events, Community Traffic Safety Teams (CTST), health care agencies.

Question 15: What is the marketing & outreach KPIs for the project?

Answer: The Office of Safety focuses on reducing fatalities and serious injuries.

Question 16: Are there budget allocations for marketing, video production & more already established, or is the budget to be leveraged how the selected teams see fit to meet the KPIs.

Answer: No, the focus / emphasis will be on fatalities.

Question 17: If there is an incumbent or past effort, what is the key element that the team wants to see added or to better the past outcomes?

Answer: Reference question #2. This is about expanding the Department’s outreach to meet more audiences to reduce fatalities and serious injuries.

Proposers must acknowledge receipt of this Addendum by completing and returning to the

Procurement Office, by no later than the time and date of the proposal opening. Failure to do so may subject the proposer to disqualification.

_______Lori Vicari__________ Procurement Agent

_____________________________________Proposer

_____________________________________Address

_____________________________________Submitted by (Signature)

Failure to file a protest within the time prescribed in Section 120.57(3), Florida Statutes, or failure to post the bond or other security required by law within the time allowed for filing a bond shall constitute a waiver of proceedings under Chapter 120, Florida Statutes.