Addendum 2 RFP_26_22 DIGITAL MARKETING FOR MA.pdf

Request for Proposal (RFP) No. 26-22 DIGITAL SIGN FOR MAIN STREET Addendum No. 2

Purchasing Department I 3667 Main Street, College Park, GA 30337

ADDENDUM NO. 2

Solicitation No. REQUEST FOR PROPOSAL (RFP) NO. 26-22

Solicitation Title: DIGITAL MARKETING FOR MAIN STREET

ATTENTION ALL POTENTIAL BIDDERS:

MUST ADDENDUM. READ CAREFULLY AND FOLLOW ALL INSTRUCTIONS.

This addendum forms part of the contract documents, modifies the original bidding documents, and is as binding as if contained therein.

Return Addendum with Bid Submittal. Failure to do so may subject the Bidder to disqualification.

Return Completed Revised Bid Pricing Sheets with Bid Submittal.

TO ALL PROSPECTIVE BIDDERS, PLEASE NOTE THE FOLLOWING CHANGES AND

CLARIFICATIONS:

Words in strikethrough type are deletions from existing text. Words in bold, underlined type are additions to the existing text.

1. Please see Q&A below:

CLARIFICATIONS / MODIFICATIONS / QUESTIONS AND ANSWERS

X

The City of College Park website is the official location for posting all solicitation addenda and contract award results. Prospective Providers are required to frequently monitor the City’s website to obtain complete and timely information. The City’s website is at https://www.collegeparkga.gov, and the Georgia Procurement Registry website is at https://ssl.doas.state.ga.us/PRSapp/PR_index.jsp. All other terms, conditions, and specifications of the solicitation remain unchanged.

Name of Company / Firm / Organization

Printed Name of Authorized Rep. / Title Signature of Authorized Representative

1. Site Layout:

Question 1: Does the City have an existing site layout, map, or diagram indicating where signage is expected to be installed around the Main Street Train Depot and surrounding corridor?

Answer 1: Yes, the City of College Park provides access to GIS-based maps and zoning tools that may include site layouts and diagrams relevant to the Main Street Train Depot and surrounding corridor.

Question 2: Exterior vs. Interior Signage:

Can you please confirm that all signage will be exterior and no interior signage within the Depot facility is required?

Answer 2: Based on the current scope of the project, all signage is expected to be exterior, with no interior signage required within the Main Street Train Depot facility. The intent is to enhance visibility and branding along the Main Street corridor and surrounding public areas.

If any interior signage becomes necessary or is later proposed, it will be addressed through a separate amendment or clarification. For now, proposers should focus solely on exterior signage solutions.

Question 3: Preferred Sign Dimensions or Scale:

Does the City have preferred or standard dimensions for directional or informational signage (e.g., height, width, or mounting type), or will final sizing be determined during the design phase?

Answer 3: The City of College Park does not prescribe fixed dimensions for directional or informational signage; final sizing will be determined during the design phase in coordination with City staff and applicable zoning standards.

Question 4: Architectural or Site Drawings:

Are there any architectural, landscape, or streetscape drawings previously approved by the City or the Department of Planning that should guide signage placement, aesthetics, or materials?

Answer 4: Yes, the City of College Park has previously approved architectural, landscape, and streetscape documents that should guide signage placement, aesthetics, and materials for the Main Street corridor. Downtown Design Standards (2017), College Park Comprehensive Plan – Community Agenda, College Park Transit-Oriented Development Plan, CP Downtown LCI (Livable Centers Initiative)

Question 5: Design Standards / Branding Guidelines:

Will the City provide existing branding or design standards (logos, color palette, typography) that the signage system should align with?

Answer 5: Yes, the City of College Park has established design standards that signage systems should align with, including branding elements such as logos, color palettes, and typography. These are outlined in the City's Downtown Design Standards and incorporated into its signage regulations.

Question 6: Material & Durability Requirements:

Does the City have preferences for materials (e.g., metal, aluminum, HDU, acrylic, etc.) or finish standards to maintain consistency with other College Park signage or city infrastructure?

Answer 6 : Yes, the City of College Park does have preferences for signage materials and finish standards, which are outlined in its Sign Standards Ordinance and Downtown Design Standards. These preferences aim to maintain consistency with existing city infrastructure and streetscape aesthetics.

Question 7: Should signage designs include options for illumination or electrical integration, or is the expectation for non-lit signage only?

Answer 7: Yes, signage designs should include options for illumination or electrical integration if appropriate, as the City of College Park does not restrict signage to non-lit formats. Lighting details must be included in the design plans submitted for review.

Question 8: Permitting and Installation Coordination:

Will the City handle permits, utility checks, and public right-of-way approvals, or should the awarded vendor manage that process?

Answer 8: The awarded vendor will be responsible for managing permits, utility checks, and public right-of-way approvals, in coordination with the City of College Park.

Question 9: QR Code / Digital Integration:

For the QR components mentioned in the RFP, will the City provide digital destinations or content (e.g., links, maps, event pages), or is the vendor expected to develop and host this content?

Answer 9: The City of College Park will provide the digital destinations or content (such as links, maps, and event pages) for the QR code components mentioned in the RFP. The vendor is not expected to develop or host this content.

Question 10: Historic Preservation Review:

Because the Depot is a historic site, are there preservation board or design review approvals required before fabrication or installation begins?

Answer 10: Yes, because the Main Street Train Depot is part of College Park’s historic district, signage fabrication and installation may require review and approval by the City’s Planning Department or a designated preservation body.

Question 11: Community Engagement Expectations:

Will the City coordinate the public input session, or is the vendor responsible for scheduling, marketing, and facilitating that event?

Answer 11: The City of College Park will coordinate the public input session, including scheduling, marketing, and facilitation. The vendor is not responsible for organizing this event.