A.02 PWS PHCoE Real Warriors Campaign DRAFT.docx

Department of Defense Defense Health Agency Performance Work Statement

REAL WARRIORS CAMPAIGN MANAGEMENT SUPPORT

RESEARCH & ENGINEERING DIRECTORATE

RESEARCH SUPPORT DIVISION

PSYCHOLOGICAL HEALTH CENTER OF EXCELLENCE BRANCH

Solicitation Number:

Version:

Date:

PART 1

1.0 GENERAL INFORMATION

1.1 This is a non-personal services contract to provide campaign management and support services to the Real Warriors Campaign (RWC). The Government shall not exercise any supervision or control over the contract service providers performing the services herein. Such contract service providers shall be accountable solely to the Contractor who, in turn is responsible to the Government. Key personnel identified in this service contract requirement may be considered mission essential in the case of a mandated Government reduction-in-force, budgetary shutdown, or other situation where government personnel are not authorized to perform daily duties at the Psychological Health Center of Excellence (PHCoE).

1.2 Description of services/introduction: The contractor shall provide all personnel, equipment, supplies, facilities, transportation, tools, materials, supervision, and other items and non-personal services necessary to perform campaign management and support services to the RWC as defined in this Performance Work Statement (PWS) except for those items specified as government furnished property and services. The contractor shall perform to the standards in this PWS.

1.3 Background: PHCoE established the RWC in response to recommendation 5.1.1.1 of the 2007 DoD Mental Health Task Force report. That recommendation encouraged the Department to, “implement an anti-stigma public education campaign, using evidence-based techniques to provide factual information about mental disorders.” The RWC has been implemented as a public health campaign that promotes help-seeking for psychological health conditions and combats stigma associated with seeking care since its launch in May of 2009. The RWC broadened its focus to augment suicide prevention efforts in 2023, in partnership with the Defense Suicide Prevention Office (DSPO).

Broadly, the RWC is organized to achieve the following aims:

· Promote psychological health literacy of military members, military families, and the Department of Defense by increasing awareness of the impact of mental health stigma on help seeking behavior, suicide risk, and mental wellbeing.

· Foster psychological health by advocating for the increased use of available resources and highlighting skills to optimize readiness.

· Foster a climate of connectedness and belongingness, reduce loneliness, ostracism, and social isolation.

· Empower behavior change by increasing self-efficacy through help-seeking behaviors and reducing suicidal behaviors.

The RWC develops, produces, and disseminates products across multiple content channels to accomplish these aims, while also engaging in outreach and promotional activities to further the campaign’s key messages. Currently, the campaign’s key messages are designed to educate and reduce misperception and ensure the following messages are received:

· Psychological stress is common and can occur in any stage of military life.

· Psychological wounds and brain injuries are often invisible and may improve with treatment only if identified.

· Prevention and early intervention contribute to treatment success and help prevent suicide.

· Service members and their families can reach out to their units and chain of command for support.

· Reaching out is a sign of strength.

· Warriors are not alone.

The RWC focuses on content and messaging to support its overarching aims and key messages by selecting content areas of relevance to campaign stakeholders and target audiences. These content areas are revised over time to meet stakeholder needs. Presently, the campaigns focal content areas include:

· Alcohol and Substances

· Anger

· Benefits and Finances

· Confidentiality

· Depression

· Family and Relationships

· Grief and Loss

· Ostracism

· Posttraumatic Stress Disorder

· Sexual Assault

· Sleep

· Stress and Anxiety

· Suicide Prevention

· Transitions

1.4 Objectives: The contractor will coordinate with government leads, partner agencies, and stakeholders to execute, monitor, and evaluate the Real Warrior Campaign. The contractor will provide subject matter expertise as well as operational, planning and management support to all aspects of campaign functioning. The contractor will accomplish these support objectives by creating and disseminating campaign materials, supporting and executing campaign planning efforts, developing and implementing strategic communication and marketing plans, coordinating partnerships and managing stakeholder relationships, evaluating campaign activities and supporting outreach events.

1.5 Scope: The scope of this contract supports the RWC activities which include, but are not limited to:

· Content Development

· Materials Lifecycle Management

· Outreach And Marketing Activities

· Strategic Communications Planning

· Partnership Management and Stakeholder Relationships

· Evaluation

· Performance Monitoring and Reporting

1.6 Period of Performance (PoP): The period of performance for this contract is for one (1) 12-month base period and four (4) 12-month option periods. FAR 52.217-8, Extension of Services, is included allowing for an additional six (6) months.

1.6.1 Transition: Transition-in/transition-out period.

1.6.1.1 Transition-in period: Full performance start date is 30 Days After Contract Award (DACA). Transition-in performance is defined as having all required staff in place and fully prepared to carry out services required in this PWS. During the transition-in period, the contractor shall prepare to meet all contract requirements and ensure incoming personnel are functionally trained and qualified on the full performance start date except cybersecurity requirements, which must be fully adhered during transition and full performance periods. (See Part 7, Technical Exhibit 1 – Transition-in Plan)

1.6.1.1.1 The contractor shall comply with transition-in requirements of the DHA, as listed in paragraph 1.11.1, for contractors needing to be issued Common Access Card (CAC) identification, including Department of Defense (DoD) and DHA-directed training and forms submission, prior to network access.

1.6.1.2 Transition-out period: The transition-out plan shall facilitate the accomplishment of a seamless transition from the incumbent to an incoming contractor/Government personnel at the expiration of the contract. (See Part 7, Technical Exhibit 1 – Transition-out Plan)

1.6.1.2.1 The contractor shall comply with transition-out requirements of the DHA for contractors who have been issued a CAC or who generate “records”, as defined by DoD (records manual), including DoD-directed disposition of records, and others displayed on the In/Out (I/O) Processing Portal.

1.7 Administrative specifications

1.7.1 Place of performance: The work shall be performed at the Government’s facility:

Psychological Health Center of Excellence 1335 East-West Highway Silver Spring, MD 20910

When authorized, the Contractor shall follow the guidance set forth by DHA Telework Program Guidance and upon approval of the Contracting Officer’s Representative (COR). In addition, the Contractor task manager may seek approval from the COR for contract support staff to work from an alternate worksite on a situational, non-routine, ad hoc basis. It is incumbent upon the Contractor to utilize its own telework policies and procedures and provide sufficient details to the COR to receive approval. At all times, the Contractor shall perform the requirements outlined in the PWS in an effective and efficient manner, to ensure continuity and timeliness in completing tasks. The Contractor task manager is responsible for making sure adequate staff is available to meet the requirements of the PWS. The COR may withdraw approval at any time via written communication to the Contractor task manager.

1.7.2 Recognized Federal holidays: The contractor is not required to perform services on the following recognized Federal holidays:

Independence Day

NOTE: Any of the above holidays falling on a Saturday will be observed on the preceding Friday; holidays falling on a Sunday will be observed on the following Monday. Any holidays that are declared by Presidential Executive Order shall be observed in the same manner as the holidays listed above. If the area in which a contract employee is scheduled to work is closed due to the holiday declared by an Executive Order and the employee is not required to report in, payment will not be made for those hours. Closures of the installation due to inclement weather or other such acts of God shall be handled in the same manner.

1.7.3 Hours of operation: The contractor is responsible for conducting business Monday thru Friday except Federal holidays or when the Government facility is closed due to local or national emergencies, administrative closings, or similar Government directed facility closings. Core hours are from 9:00 a.m. to 3:30 p.m. while tours of duty will fall between 7:00 a.m. and 5:30 p.m. The contractor must always maintain an adequate workforce for the uninterrupted performance of all tasks defined within this PWS when the Government facility is not closed for the above reasons. Fulfillment of services within this PWS may occasionally require travel during hours and days outside those specified above.

1.7.3.1 Alternate work schedules and flextime: alternate work schedules and flextime within the normal work week will may be authorized upon approval by the Contracting Officer’s Representative.

1.7.4 Emergency Services: On occasion, services may be required to support an activation or exercise of contingency plans outside the normal duty hours.

1.8 Contractor travel: The contractor may be required to travel within the Continental United States (CONUS) and within the National Capitol Region (NCR) to host RWC events and to attend meetings, conferences, and training. The contractor may be required to travel to off-site training locations and to ship training aids to these locations in support of this PWS. Contractor shall be authorized travel expenses consistent with the cost principles and procedures in Federal Acquisition Regulation (FAR) Part 31.2, Travel Costs and the limitations of funds specified in this contract. All travel requires Government approval/authorization and notification to the Contracting Officer Representative (COR).

Travel costs will be included as a Not to Exceed (NTE) Contract Line Item Number (CLIN). Travel costs are NTE the following:

Estimated Travel:

1.9 Other Direct Costs (ODC): N/A

1.10 Quality

1.10.1 Quality Control (QC): The contractor shall develop and maintain an effective QC program to ensure services are performed in accordance with this PWS. The contractor shall develop and implement procedures to identify, prevent, and ensure nonrecurrence of defective services. The contractor’s QC program is the means by which the work complies with stated requirements. A draft Quality Control Plan (QCP) shall be submitted with the contractor’s proposal and a comprehensive finalized QCP shall be submitted within 15 DACA. After acceptance of the Quality Control Plan (QCP) the contractor shall receive the CO’s acceptance in writing of any proposed change to his QC system. (See Part 7, Technical Exhibit 1 – Quality Control Plan – CDRL A001)

1.10.2 Quality assurance (QA): The government will evaluate the contractor’s performance under this contract in accordance with the Quality Assurance Surveillance Plan (QASP). This plan provides a systematic method for the Government to evaluate performance and to ensure that the contractor has performed in accordance with the performance standards. It defines how the performance standards will be applied, the frequency of surveillance, and the minimum acceptable defect rate(s).

1.11 Contractor personnel

1.11.1 CAC requirements: For all contractors who will work in Government facilities, the Facilities Security Officer (FSO)/Company's Security point of contact (POC) will provide the Government all the required information per the DHA CAC request process current version 2.1, January 2018, or more recent when updated. See process attached at Part 7 Section 7.1.1 of the PWS. A CAC is the standard identification for eligible DoD contractor personnel.

1.11.1.1 The contractor shall return all CACs to the COR upon the departure of the contractor(s).

1.11.2 Contractor onboarding and training. The contractor shall complete all requirements, training, and forms as prescribed in the following requirements:

1.11.2.1 The DHA’s “Onboarding Checklist for Contractor Employees” is located at the DHA Onboarding and Offboarding Portal at https://info.health.mil/cos/admin/hr/IO/SitePages/Home.aspx

1.11.2.2 The DHA’s contractor training instructions are embedded at Part 7 Section 7.1.2.

1.11.2.3 The contractor shall comply with onboarding requirements of the DHA for contractors needing to be issued CAC identification, including DoD- and DHA-directed training and forms submission, prior to network access, as displayed in the In/Out-Processing Portal at: https://info.health.mil/cos/admin/hr/IO/SitePages/home.aspx (note: Public Key Infrastructure (PKI)-restricted, printed versions available).

1.11.2.4 The DHA’s new employee handbook at Part 7 Section 7.1.3.

1.11.3 Physical Security: The contractor shall be responsible for safeguarding all government equipment, information and property provided for contractor use. At the close of each work period, government facilities, equipment, and materials shall be secured.

1.11.4 Key control: The contractor shall establish and implement methods of making sure all keys/key cards issued to the contractor by the Government are not lost or misplaced and are not used by unauthorized persons. NOTE: All references to keys include key cards. No keys issued to the contractor by the Government shall be duplicated. The contractor shall develop procedures covering key control that shall be included in the QCP. Such procedures shall include turn-in of any issued keys by personnel who no longer require access to locked areas. The contractor shall immediately report any occurrences of lost or duplicate keys/key cards to the CO.

1.11.4.1 In the event keys, other than master keys, are lost or duplicated, the contractor shall, upon direction of the CO, re-key or replace the affected lock or locks; however, the Government, at its option, may replace the affected lock or locks or perform re-keying. When the replacement of locks or re-keying is performed by the Government, the total cost of re-keying or the replacement of the lock or locks shall be deducted from the monthly payment due the contractor. In the event a master key is lost or duplicated, all locks and keys for that system shall be replaced by the Government and the total cost deducted from the monthly payment due the contractor.

1.11.4.2 The contractor shall prohibit the use of Government issued keys/key cards by any persons other than the contractor’s employees. The contractor shall prohibit the opening of locked areas by contractor employees to permit entrance of persons other than contractor employees engaged in the performance of assigned work in those areas, or personnel authorized entrance by the CO.

1.11.5 Lock combinations: RESERVED

1.12 Key personnel (Contractor): The contractor shall provide a contract manager who shall be responsible for the performance of the work. The name of this person and an alternate who shall act for the contractor when the manager is absent shall be designated in writing to the CO. The contract manager or alternate shall have full authority to act for the contractor on all contract matters relating to daily operation of this contract. The contract manager or alternate shall be available between [Insert the hours, i.e., 8:00 a.m. to 4:30 p.m.], Monday thru Friday except Federal holidays or when the government facility is closed for administrative reasons.

The Government has identified the following as Key Personnel:

· Program Manager: Must have a minimum of five (5) years of experience managing contracts with two (2) years of experience supporting nation-wide public health campaigns. Experience managing psychological health, public health campaigns and experience coordinating psychological health campaign evaluations is preferred. Bachelor’s degree preferred.

· Communications (Marketing and Media Relations) SME IV: Must have a minimum of ten (10) years professional experience with three (3) years of social media and marketing experience. Experience providing social media and marketing services for psychological health campaigns is preferred. Master’s degree preferred.

· Public Health (Psychological Health Campaigns) SME IV: Must have a minimum of a graduate degree in public health education, health science, health communication, social and behavioral science, or a related field. Must have at a minimum ten (10) years of professional experience with three (3) years of experience conducting public health outreach and education. A doctoral degree (Ph.D. or DPH) in the aforementioned fields with experience in psychological health outreach and education is preferred.

1.13 Data rights: The Government will retain rights to all data produced while developing, deploying, training, using, and supporting DHA or other federal agencies that utilize this order.

Data Rights: The Government has unlimited rights to all documents/material produced under this contract. All documents and materials, to include the source and login/access codes of any software, produced under this contract shall be Government owned and are the property of the Government with all rights and privileges of ownership/copyright belonging exclusively to the Government. These documents and materials may not be used or sold by the contractor without written permission from the Contracting Officer. All materials supplied to the Government shall be the sole property of the Government and may not be used for any other purpose. This right does not abrogate any other Government rights.

1.13.1 Organizational Conflict of Interest: Contractor and subcontractor personnel performing work under this contract might receive, have access to; or participate in the development of proprietary or source selection information (e.g., cost or pricing information, budget information or analyses, specifications, or work statements, etc.) or perform evaluation services which may create a current or subsequent Organizational Conflict of Interests (OCI) as defined in FAR Subpart 9.5. The Contractor shall notify the Contracting Officer immediately whenever it becomes aware that such access or participation may result in any actual or potential OCI and shall promptly submit a plan to the Contracting Officer to avoid or mitigate any such OCI. The Contractor’s mitigation plan will be determined to be acceptable solely at the discretion of the Contracting Officer and in the event the Contracting Officer unilaterally determines that any such OCI cannot be satisfactorily avoided or mitigated, the Contracting Officer may affect other remedies as they deem necessary, including prohibiting the Contractor from participation in subsequent contracted requirements which may be affected by the OCI.

1.14 Reporting

1.14.1 Contractor Manpower Reporting (CMR): RESERVED.

1.14.2 Non-Disclosure Agreement (NDA): All contractor personnel who will obtain access to proprietary, classified, or confidential information or any information release of which is protected or governed by law or regulation associated with DHA acquisitions shall be required to complete and sign a DHA contractor NDA (DHA Form 49) prior to beginning work on the subject contract. The contractor shall execute an NDA on behalf of the company and shall ensure that all staff assigned to, including all subcontractors and consultants, or other personnel performing on contract/Task order execute an NDA protecting the procurement sensitive information of the Government and the proprietary information of other contractors. The NDA shall be executed not later than first day of employment and to be renewed upon exercising a contract option period. Assignment of staff who has not executed this statement or failure to adhere to this statement shall constitute default on the part of the contractor. The contractor shall maintain originally signed NDAs of individual employees and provide copy to the COR.

1.14.3 Government’s COR: The COR monitors all technical aspects of the contract and assists in contract administration. The COR is authorized to perform the following functions: assure that the contractor performs the technical requirements of the contract; perform inspections necessary in connection with contract performance; maintain written and oral communications with the contractor concerning technical aspects of the contract; issue written interpretations of technical requirements, including Government drawings, designs, specifications; monitor contractor's performance and notifies both the CO and contractor of any deficiencies; coordinate availability of government furnished property; and provide site entry of contractor personnel. A letter of designation issued to the COR, a copy of which is sent to the contractor, states the responsibilities and limitations of the COR, especially regarding changes in cost or price, estimates or changes in delivery dates. The COR is not authorized to change any of the terms and conditions of the resulting contract.

1.14.4 Post award conference/periodic progress meetings: The contractor agrees to attend any post award conference convened by the contracting activity or contract administration office in accordance with FAR Subpart 42.5. The CO, COR, and other Government personnel, as appropriate, may meet periodically with the contractor to review the contractor's performance. At these meetings the CO will apprise the contractor of how the government views the contractor's performance and the contractor will apprise the Government of problems, if any, being experienced. Appropriate action shall be taken to resolve outstanding issues. These meetings shall be at no additional cost to the government.

1.15 Contractor Identification

1.15.1 Contractor personnel performing services in a contractor capacity in a government facility are required to possess and wear an identification badge that displays his or her name and the name of their company. All contractor personnel shall identify themselves as contractor support personnel in all forms of communication with all entities with whom DHA/Deputy Assistant Director for Acquisition (DAD-A)/Head of the Contracting Activity (HCA) has business dealings without identifying their specific company by name. The contractor shall: Answer all telephone calls and have a personalized voice message with an introductory statement that includes the fact that the person is contractor support personnel without identifying their specific company by name. Ensure all those with whom the person interacts in any face-to-face dealings while supporting the DAD-A understands that the person is contractor support personnel without identifying their specific company by name. Include a title block in all emails that states the fact that the person is contractor support personnel. Ensure all those with whom the person interacts in any face-to-face dealings while supporting DHA/DAD-A/HCA understands that the person is contractor support personnel without identifying their specific company by name.

1.15.2 Contractor personnel will be required to attend meetings or otherwise communicate with Government and/or other contract representatives to meet the requirements of this order. Contractor personnel shall make their contractor status known during introductions without identifying their specific company by name.

1.15.3 Contractor personnel, while performing in a contractor capacity, are prohibited from using their retired or reserve component military rank or title in any written or verbal communications associated with the contracts in which they provide services.

1.16 Contractor Access to Health Affairs (HA)/DHA Network(s)

1.16.1 FSO/Company's Security POC shall notify the DHA Personnel Security Office after being awarded a contract that requires access to a DoD system. Contractor personnel requiring access to the HA/DHA networks for performance of their tasks require a background investigation and the security awareness training. The contractor shall be prepared for this process as it could take two (2) or more weeks. The FSO/Security POC shall submit a Standard Form (SF) 85/86 to DHA's Personnel Security Office for a background investigation.

1.16.2 Company's FSO/Security POC must notify the Personnel Security Office when the contractor has submitted the SF-85/86. The FSO/Security POC, or the COR must notify the DHA Personnel Security Office in writing of a contractor's termination from the contract, including the termination date.

1.17 Personnel Security

1.17.1 The contractor shall comply with DoD 8570.01-M, “Information Assurance Workforce Improvement Program, CH4” November 10, 2015 as amended; 8500.01, “Cybersecurity,” dated March 14, 2014; DoD Manual (DoDM) 6025.18, “Implementation of the Health Insurance Portability and Accountability Act (HIPAA) Privacy Rule Compliance in DoD Health Care Programs” dated March 3, 2019, Department of Defense Instruction (DoDI) 6025.18 “HIPAA Privacy Rule Compliance in DoD Health Care Programs,” dated March 13, 2019; and DoDM 5200.02 “Procedures for the DoD Personnel Security Program (PSP),” incorporation change 3, effective September 24, 2020. Contractor responsibilities for ensuring personnel security include, but are not limited to, meeting the following requirements:

1.17.1.1 Follow the DHA Personnel Security Office guidelines for submittal of security clearances. Contact the DHA Personnel Security Office for guidance on the appropriate background investigation required for personnel on the contract. The DHA Personnel Security Office can be reached at (703) 275-6038.

1.17.1.2 Initiate, maintain, and document personnel security investigations appropriate to the individual’s responsibilities and required access to Controlled Unclassified Information (CUI).

1.17.1.3 DHA Personnel Security Office does not deny any access to any automated information system (AIS), network, or Controlled Unclassified Information (CUI). If a contractor receives an unfavorable background investigation, the request for access will be sent back to the FSO for further action. Any unfavorable adjudication will result in DHA Personnel Security Office not signing off on any access request.

PART 2

2.0 DEFINITIONS, ACRONYMS, AND APPLICABLE PUBLICATIONS/INSTRUCTIONS

2.1 Definitions:

2.1.1 Category D: Information Technology (IT) and Telecommunications Services (called D-Services)

2.1.2 Category R: Support (Professional/Administrative/Management) Services (called R-Services)

2.1.3 Contracting Officer (CO): A person with the authority to enter into, administer, and/or terminate contracts and make related determinations and findings.

2.1.4 Contracting Officer’s Representative (COR): An individual, including a contracting officer’s technical representative (COTR), designated, and authorized in writing by the CO to perform specific technical or administrative functions. This individual does NOT have authority to change the terms and conditions of the contract.

2.1.5 Nonpersonal services contract: A contract under which the personnel rendering the services are not subject, either by the contract’s terms or by the manner of its administration, to the supervision and control usually prevailing in relationships between the Government and its employees.

2.1.6 Quality Assurance Surveillance Plan (QASP): An organized written document specifying the surveillance methodology to be used for surveillance of contractor performance. The Government may either prepare the QASP or require the offerors to submit a proposed quality assurance surveillance plan for the Government’s consideration in development of the Government’s plan.

2.2 Acronyms:

2.3 Applicable Publications, DHA Administrative Instructions (AI), etc.

RESERVED

PART 3

3.0 GOVERNMENT FURNISHED PROPERTY, EQUIPMENT, AND SERVICES

The Requiring Activity Authority has assessed the need for Government Furnished Property, Equipment, and Services and determined:

3.1 Services: The Government:

☒ Will NOT provide Government Furnished Services in support of this contract/task order. As a result, this paragraph is Not Applicable.

☐ WILL provide Government Furnished Services required in support of this contract/task orders. These Services are described below:

3.2 Facilities: The Government:

☐ Will NOT provide Facilities in support of this contract/task order. As a result, this paragraph is Not Applicable.

☒ WILL provide Facilities in support of this contract/task orders. The Government provided Facilities are described below:

Necessary workspace located on the third or fifth floor of building SSMC1 at 1335 East-West Highway, Silver Spring, MD 20910 for the contractor staff to provide the support outlined in the

PWS.

The Government will provide telephones, facsimile machines, copiers, and computer equipment to include laptops for use in performance under this contract/task order. This equipment is authorized for transaction of official Government business only and shall not be used for personal business. Telephones, facsimile machines, and computer equipment to include laptops are always subject to communications security monitoring. Contractor and subcontract employees may be issued keys signed for at scheduled and unscheduled key control inspections. The contractor shall be required to reimburse the Government for lost keys, or lockset (if lockset is required to be replaced) as a result of lost keys. The cost of replacement of keys/locksets may be deducted from payments to the contractor. Items issued will remain the property of the Government and the contractor will maintain proper accountability of issued equipment. Equipment shall not be removed from the facilities shown in paragraph 3.2 above, except for the purpose of telework unless otherwise specified in the PWS. They are to be used, turned in and/or disposed of as directed by the COR or CO.

3.3 Utilities: The Government:

☐ Will NOT provide Utilities in support of this contract/task order. As a result, this paragraph is Not Applicable.

☒ WILL provide Utilities in support of this contract/task orders. The Government provided Utilities are described below:

All utilities in the facility will be available for the contractor’s use in performance of tasks outlined in this PWS.

3.4 Equipment: The Government:

☒ Will NOT provide Equipment in support of this contract/task order. As a result, this paragraph is Not Applicable.

☐ WILL provide Equipment in support of this contract/task orders. The Government provided Equipment is described below:

3.5 Materials: The Government:

☐ Will NOT provide Materials in support of this contract/task order. As a result, this paragraph is Not Applicable.

☒ IS providing Materials in support of this contract/task orders. The Government-provided Materials are described below:

The Government will provide access to all materials required to perform work listed under Section 5 of this PWS to include standard operating procedure, relevant government policies & regulations, and historical documents & work product.

PART 4

4.0 CONTRACTOR FURNISHED ITEMS AND SERVICES

4.1 Services: The Contractor:

☐ Will NOT provide Contractor Furnished Services in support of this contract/task order. As a result, this paragraph is Not Applicable.

☒ WILL provide Contractor Furnished Services required in support of this contract/task orders. These Services are described below:

The contractor shall furnish all services required to perform work listed under Section 5 of this

PWS.

4.2 General: RESERVED

4.3 Secret Facility Clearance: RESERVED

4.4 Materials: RESERVED

4.5 Equipment: RESERVED

4.6 Facilities: RESERVED

PART 5

5.0 SPECIFIC TASKS

5.1 Campaign Material Development and Lifecycle Management: The contractor shall create and manage RWC material and content in all formats (print and digital) and across all platforms that raises awareness of key themes and to disseminate information on topics of interest identified by the campaign.

5.1.1 Development of New Campaign Content: The contractor shall produce new RWC campaign content across multiple communication channels (e.g., print, digital, social media, etc.) in a variety of formats (e.g., brochures, pamphlets, posters, videos, public service announcements, paid media advertisement, etc.) targeting active duty service members, family members, medical providers, commanders, and others as directed.

· Campaign content will amplify key themes and will generally (with some exceptions) relate to the RWC’s focal content areas.

· Campaign content will include (but is not limited to) the development of high-quality video and audio products.

· Campaign content must be relevant to the target audience, reflect the diversity of the DoD community, demonstrate currency (e.g., images/videos of service members should feature service uniforms authorized at the time of production), integrate material related to the lived experience of military members, and advance the aims of the RWC.

· RWC materials and products will leverage and amplify messaging from other public psychological health campaigns, will include the 988 Suicide & Crisis Lifeline, the Veterans Crisis Line and toll-free telephone number of the Psychological Health Resource Center to promote help-seeking, and will maintain compliance with section 508 of the Rehabilitation Act of 1973 (as currently amended and as may be amended in the future).

· The contract will produce, disseminate, and manage content across a wide range of web, digital, and social media platforms (to include emerging technologies) to maximize the reach of RWC messaging.

· The format and dissemination methods most appropriate for materials will be determined in coordination with the RWC Action Officer (AO).

· Annually, the government (in consultation with the contractor) will estimate the number of new materials or products to be developed during each period of performance. The number of materials or products to be developed may be adjusted as necessary but will be feasible and sufficient to support RWC aims.

5.1.2 Lifecycle Management of Campaign Content: The contractor shall deliver robust product lifecycle management services to ensure currency and accuracy of all RWC materials and products. Specific requirements under this task area include (but may not be limited to):

· Maintain a comprehensive list of all publicly available RWC products, to include RWC articles, infographics, videos, multimedia products, hard copy campaign materials, and all included active links, across all types of content and platforms (website, social media, etc.).

· Develop a plan for lifecycle management of all campaign materials and execute a sustainable review, update, and archive process at least annually to ensure that campaign materials are technically accurate and reflect the most up-to-date information available. All validated deficiencies are corrected within one week of being identified.

· Review the RWC website at least annually and all links reviewed at least quarterly and each time there is a health.mil system update to ensure that content is current and accurate, and that links are active. All validated deficiencies are corrected within one week of being identified.

· Produce and deliver quarterly a Campaign Content Review Report that includes (for each content item) the date of release, the date of most recent review, total product views/downloads, a recommendation to update, remove or replace, and the rationale for the recommended action (CDRL A004).

5.2 Campaign Outreach, Strategic Communications, and Media Relations: The contractor shall develop and execute campaign outreach activities, secure media engagements that deliver campaign content to target audiences, and cultivate and manage partner relationships to maximize coordination and stakeholder engagement.

5.2.1 Campaign Representation and Outreach: The contractor shall represent the campaign at public events and conferences and conduct other outreach activities to ensure that RWC messaging reaches the widest possible audience and to raise awareness of the campaign itself. Specific requirements under this task area include but are not limited to:

· Identify, facilitate, exhibit, and present at conferences or events aligned with campaign aims, as identified by the RWC AO.

· Create and tailor presentation materials suitable to event audiences that communicate RWC key themes and provide information about the campaign and its activities; and

· Propose, develop, and implement outreach, awareness, and education activities.

· Produce and deliver quarterly a Campaign Outreach Review Report that includes (for each content item) the date of the public event or conference, name of the public event or conference, approximate number of participants, types of materials disseminated, approximate number of materials disseminate and the identified key theme(s) (CDRL A005).

5.2.2 Strategic Communications and Media Relations: The contractor shall assist in the development of a robust communication and media strategy for anti-stigma and suicide prevention programming. Specific activities associated with this task area include but are not limited to:

· Develop a robust strategic communication plan that includes actionable communication, media engagement, and marketing plan to inform campaign efforts over the next five years.

· Analyze historical records of anti-stigma and suicide prevention communications, outreach activities, and media engagements to inform campaign efforts.

· Conduct market research to create a list of media markets and channels that public education and outreach efforts should target to best amplify campaign messaging and to attract new participants.

· Produce and deliver an annual Strategic Communications Plan Review Report that includes the actionable communication, media engagement, and marketing plans informed by the analyzed historical records and market research findings (CDRL A006).

5.3 Partnership Management and Stakeholder Engagement: The contractor shall manage partnerships and stakeholder engagement strategies to further the aims of the RWC. Specific requirements under this task area include:

· Coordinate with campaign stakeholders (to include Military Service Organizations (MSOs) and Veteran Service Organizations (VSOs)) to identify high value and impactful campaign topic areas to meet the needs of the anti-stigma and suicide prevention campaign target audience.

· Develop a formal partnership plan to enhance engagement and inter-agency coordination among active and reserve components, the VA, other federal agencies (e.g., Department of Health and Human Services), and military and civilian organizations relevant to stigma reduction and suicide prevention efforts.

· Support a working group consisting of military and federal agencies and relevant stakeholders to enhance strategies and messaging across agencies and the DoD;

· Conduct a stakeholder needs assessment to inform campaign strategy revisions and coordinate with national and regional partners. This assessment and coordination will result in the following:

· inform a strategic national direction for public mental health education;

· identify unique contributions and intentional overlap in messages and target populations across campaigns;

· develop targeted cross-cutting performance measures;

· coordinate current and new campaign efforts to promote strategic messaging and dissemination across agencies;

· integrate lived experience into RWC content and campaign processes.

5.4 Campaign Performance Monitoring: The contractor shall monitor the performance of campaign activities and to report on RWCs contributions to help-seeking, stigma reduction, and suicide prevention. The contractor shall produce and deliver a monthly progress report (MPR) (CDRL A007) summarizing contract and campaign performance against objectives. The specific format and contents of the MPR will be agreed upon during the Transition-In period but will, at a minimum, include:

· Status of staffing actions

· Significant accomplishments to include materials developed

· Standard web and social media metrics associated with RWC digital content

· Summary of significant communications

· Media engagements

5.5 Campaign Administration and Operational Support: The contractor shall administer and manage the daily operations of the RWC. Specific requirements in this task area include but are not limited to:

· Apply lessons learned from RWC monitoring and needs assessment efforts to conduct continuous quality improvement activities to enhance campaign operations within 3 months of identification.

· Incorporate project management principles and tools to track campaign-related activities, milestones, and deliverables within 3 months of contract initiation and updated at least semi-annually thereafter.

· Develop, apply, and revise standard operating procedures to capture common and recurring campaign tasks.

· Providing general administrative support such as coordination of meetings, note taking, preparing meeting minutes, development of briefings, talking points, and facilitating contract travel requests.

5.6 Special Qualifications: N/A

PART 6

6.0 INFORMATION TECHNOLOGY & SECURITY

6.1 All work under this contract is UNCLASSIFIED.

6.2 The TIER 1 or TIER 2 levels and position sensitivity designation for positions under this contract is:

6.2.1 TIER II: Non-critical sensitive position

6.3 Personally Identifiable Information (PII)/Protected Health Information (PHI), Procurement, and Federal information requirements: The contractor shall comply with the document entitled ‘Personally Identifiable Information (PII), Protected Health Information (PHI), and Federal Information Requirements’ (DHA PGI 224 – Attachment 2; available at https://health.mil/Reference-Center/Forms/2020/10/27/DHA-Privacy-Office-Standard-Contract-Language) which is incorporated by reference in its entirety.

6.3.1. Data Sharing Agreements (DSAs): Contractors requiring access to PII, which includes PHI, or access to de-identified data, are subject to the DHA Privacy and Civil Liberties Office (DPCLO) (Privacy Office) Data Sharing Program. This program requires DHA to enter into DSAs with parties outside the MHS who use or create MHS data. A DHA contract may use the term Data Use Agreement (DUA) rather than DSA. DSAs assure that outside parties protect MHS data in accordance with the Privacy Act and the HIPAA Rules. To apply for a DSA, the contractor submits a Data Sharing Agreement Application (DSAA) to the DHA DPCLO. The contractor submits the DSAA even if a subcontractor will be the party accessing MHS data. After review and approval of the DSAA, the Privacy Office provides a DSA to the contractor for execution.

6.3.2. Processing Procurement Sensitive Information: All individuals shall seek guidance from the CO regarding the coordination of documents, dissemination, and transmission of procurement sensitive information. Procurement sensitive information shall not be transmitted electronically unless encryption is utilized. Depending on a particular procurement, other restrictions may apply.

6.4 Training: RESERVED

6.5 Cybersecurity Requirements for Non-DoD IT or Covered Contractor IS: RESERVED

6.6 Risk Management Framework (RMF) for DoD IT: RESERVED

6.7. Facility Related Control Systems: RESERVED

6.8. System Communications: RESERVED

6.9 MHS Demilitarized Zone (DMZ) Medical Community of Interest (MedCOI) Business-to-Business (B2B) Gateway

6.9.1 If there is an external system connection to a DoD IS required, then the contractor shall, in accordance with contract requirements, connect to the DHA B2B Gateway via a contractor procured Internet Service Provider (ISP) connection.

6.9.2 The contractor shall assume all responsibilities for establishing and maintaining their connectivity to the B2B Gateway. This shall include acquiring and maintaining the circuit used to connect to the B2B Gateway and the acquisition of a Virtual Private Network (VPN) device maintenance agreement and license compatible with the MHS VPN device. The list of compatible devices is detailed in the DHA B2B/MedCOI Gateway questionnaire.

6.9.3 The contractor shall submit a completed current version of the DHA B2B Gateway questionnaire to their Contracting Officer or COR within 10 calendar days after new requirements have been provided to the contractor.

6.9.4 The contractor shall provide information specific to their connectivity requirements, proposed path for the connection and last mile diagram.

6.10 Contractor Provided IT Infrastructure

6.10.1 Platforms shall support HyperText Transfer (Transport) Protocol (HTTP), HyperText Transfer (Transport) Protocol Secure (HTTPS), web-derived Java Applets, and Secure File Transfer Protocols (SFTPs) (e.g.,…