8-Section 5 - Specifications and Additional Questions.pdf

REQUEST FOR PROPOSAL

SECTION 5 - SPECIFICATIONS AND ADDITIONAL QUESTIONS

5.1 General

Minimum requirements and specifications for Work, as well as certain requests for information to be provided by Proposer as part of its proposal, are set forth below. As indicated in Section 2.3, Contractor means the successful Proposer.

5.2 Minimum Requirements

Each Proposal must include information that clearly indicates how Proposer meets each of the following preferred qualification requirements.

5.3 Additional Questions Specific to this RFP

Proposer must submit the following information as part of Proposer’s proposal:

5.3.1 If Proposer takes exception to any terms or conditions set forth in APPENDIX TWO, Proposer must submit a list of the exceptions.

5.3.2 By signing the Execution of Offer (ref. Section 2 of APPENDIX ONE), Proposer agrees to comply with

Certificate of Interested Parties laws (ref. §2252.908, Government Code) and 1 TAC §§46.1 through 46.5) as implemented by the Texas Ethics Commission (TEC), including, among other things, providing TEC and University with information required on the form promulgated by TEC and set forth in APPENDIX 8.

Proposer may learn more about these disclosure requirements, including applicable exceptions and use of the TEC electronic filing system, by reviewing §2252.908, Government Code, and information on the TEC website at https://www.ethics.state.tx.us/resources/FAQs/FAQ_Form1295.php. The Certificate of Interested Parties must only be submitted by Contractor upon delivery to University of a signed Agreement.

5.3.3 In its proposal, Proposer must indicate whether it will consent to include in the Agreement the “Access by

Individuals with Disabilities” language that is set forth in APPENDIX FIVE, Access by Individuals with Disabilities. If Proposer objects to the inclusion of the “Access by Individuals with Disabilities” language in the Agreement, Proposer must, as part of its proposal, specifically identify and describe in detail all of the reasons for Proposer’s objection. NOTE: A GENERAL OBJECTION IS NOT AN ACCEPTABLE

RESPONSE TO THIS QUESTION.

5.3.4 In its proposal, Proposer must respond to each item listed in APPENDIX SIX, Electronic and Information

Resources (EIR) Environment Specifications. APPENDIX SIX will establish specifications, representations, warranties and agreements related to the EIR that Proposer is offering to provide to University. Responses to APPENDIX SIX will be incorporated into the Agreement and will be binding on Contractor.

5.3.5 In its proposal, Proposer must respond to each item listed in APPENDIX SEVEN, Security Characteristics and Functionality of Contractor’s Information Resources. APPENDIX SEVEN will establish specifications, representations, warranties and agreements related to the EIR that Proposer is offering to provide to University. Responses to APPENDIX SEVEN will be incorporated into the Agreement and will be binding on Contractor.

5.4 Scope of Work

Contractor will provide the following services to University:

5.4.1 Marketing and Recruitment

5.4.1.1 Market Research

5.4.1.1.1 Provide ongoing, robust market-demand analysis for current and new online programs in the portfolio and identify opportunities for growth

5.4.1.1.2 Provide audience research analysis to determine market size of prospective students for each program, demographic, and psychographic information for each prospect group.

5.4.1.2 Marketing and Recruitment

5.4.1.2.1 Identify specific groups or markets for growing enrollments in a variety of online programs.

5.4.1.2.2 Create and implement comprehensive marketing and advertising campaigns to raise awareness of, interest in, application to, and enrollment in this portfolio of online programs.

5.4.1.2.3 Create digital campaigns, messaging and branding aligned with the strategic marketing plan of the University and program-specific attributes to generate quality leads. The selected provider(s) will work closely with the University’s Marketing office to market the programs.

5.4.1.2.4 Provide targeted marketing and recruitment services (including paid search & social, virtual and in person events, multi-channel digital marketing, etc.) with defined segments and personas leading to increased student enrollment in online programs in the various Schools, Colleges, and other online programs of UT Tyler.

5.4.1.2.5 Establish partnerships with employers and other organizations. Hold information sessions on-site and other promotional events to recruit potential students.

5.4.1.2.6 Develop partnerships and program pathways with feeder programs.

5.4.1.2.7 Work with accrediting bodies of various programs offered online by UT Tyler to expand geographic reach.

5.4.1.2.8 Implement “Grow Your Own” marketing in the region.

5.4.2 Enrollment Services

5.4.2.1 Nurture prospective students through the stages of admissions funnel.

5.4.2.2 Recruit in compliance with academic standards of the University and regulatory requirements.

5.4.2.3 Document contacts with students, quality student prospects, and counsel students in completing application for admission. Ensure communication continues beyond acceptance to encourage enrollment.

5.4.2.4 Provide assistance with onboarding of students throughout the enrollment process.

5.4.2.5 Provide support for students to re-enroll.

5.4.3 Instructional Design and Online Program Development and Implementation Support

5.4.3.1 Provide instructional design support to faculty as well as course development and program development support using best practices in online teaching and program design.

5.4.3.2 Collaborate with University personnel to structure multiple start dates, appropriate per program, using best practices for delivery of online programs.

5.4.3.3 Assist in developing cohesive program plans, support the streamlining of processes to enhance students’ learning experiences.

5.4.3.4 Provide cross-functional project management services to drive program implementation activities in collaboration with the University

5.4.4 Program and Curriculum Design with Implementation Support for Various Existing and New Program Offerings, Including Potential Redesign Efforts

5.4.4.1 Provide lead project personnel; facilitate sessions for planning and project implementation.

5.4.4.2 Work with program personnel from the University to understand and define a vision for each program

5.4.4.3 Develop the vision into defined objectives for curriculum & instruction within parameters required by state and University standards.

5.4.4.4 Collaborate on developing the vision for optimal learner experience.

5.4.4.5 Define and incorporate competency-based curriculum and standards as appropriate per each program.

5.4.4.6 Ensure alignment to assessment requirements of competency-based curriculum standards.

5.4.4.7 Identify competency-based education curriculum mapping as well as relate such curriculum to possible alternate credentials and degrees.

5.4.4.8 Include scope, timelines, planning, communication, personnel, and platforms within project management duties and recommend and develop processes.

5.4.4.9 Work with University personnel on instructional design in order to meet faculty needs.

5.4.4.10 Align the instructional design with the parameters and vision identified per program in the discovery and planning phase.

5.4.5 Clinical/Practicum/Internship Placement Services

5.4.5.1 Provide personnel to coordinate placements.

5.4.5.2 Provide software to manage placements, affiliation contracts, and house documents (such as but not limited to evaluations).

5.4.5.3 Manage prospective partnerships, sites, preceptors, industry mentors, supervisors, cooperating teachers, and so on.

5.4.5.4 Facilitate affiliation contracts.

5.4.6 Faculty Support

5.4.6.1 Demonstrate ability to collaborate with program stakeholders in regard to pedagogy as well as teaching and learning theory/models.

5.4.6.2 Facilitate operational planning sessions.

5.4.6.3 Co-develop Program Handbook/Guidelines document.

5.4.6.4 Provide professional development opportunities and training.

5.4.7 Video Production and LMS Support

5.4.7.1 Learning Management System (Canvas) Content Designers convert faculty content into Canvas courses.

5.4.7.2 Provide quality assurance as well as continuous improvement through scheduled review.

5.4.7.3 Advise in the creation of additional course content for videos such as graphics, animation, etc.

5.4.7.4 Leverage LMS (Canvas) course design and content to assist in the growth of programs and retention of students.

5.4.8 Student Support

5.4.8.1 Provide professional student success personnel to reach out to students, especially students at risk of stopping out.

5.4.8.2 Provide personnel as point of contact for prospective students and assist with full application process.

5.4.8.2.1 Personnel should work with programs to become proficient in:

5.4.8.2.1.1 UT Tyler Catalog requirements

5.4.8.2.1.2 Application deadlines

5.4.8.2.1.3 Application paperwork and transcript submission

5.4.8.2.1.4 Relaying registration and payment deadlines and processes to students.

5.4.8.2.1.5 Knowing when to refer students to the program personnel at UT Tyler.

5.4.8.3 Provide communication plan in collaboration with UT Tyler faculty, advisors, and other stakeholders.

5.4.8.4 Employ a continuous improvement model to execute the communication plan.

5.4.9 Curriculum Support Services to Align with UT Tyler Enrollment Management, Office of Continuous

Improvement and Assessment, and Other UT Tyler Administrative Offices

5.4.9.1 Provide blueprinting and conversion assistance

5.4.9.2 Assist in structuring multiple session start dates to align with the needs of the office of financial aid and introduce best practices for online curriculum in consideration for such offices.

5.4.9.3 Collaborate in defining student learning outcomes and program learning outcomes and align with assessment needs.

5.4.9.4 Provide post-development and review of courses and programs.

5.4.9.5 Provide personnel to collaborate with faculty on continuous improvement and course and program updates.

5.4.10 Preferred Qualifications

5.4.10.1 Proficiency in State Education Standards

5.4.10.1.1 Texas Education Code

5.4.10.1.2 Texas Administrative Code

5.4.10.1.3 Texas Higher Education Coordinating Board

5.4.10.1.4 Texas Education Agency

5.4.10.1.5 State Board for Educator Certification

5.4.10.1.6 Educator Certification Online System

5.4.10.2 Proficiency in Education Preparation curriculum P-20

5.4.10.3 Proficiency with IRB processes, CITI Research Training, Research Ethics/The Belmont Report

5.4.10.4 Proficiency in State Nursing Certification Standards

5.4.10.4.1 Texas Board of Nursing

5.4.10.4.2 Multi-State Compact

5.4.10.4.3 State Board of Nursing Requirements outside of the State of Texas

5.4.10.5 Proficiency in Compliance Requirements

5.4.10.5.1 Clinical compliance requirements for onboarding at healthcare facilities

5.4.10.5.2 Compliance requirements for onboarding at education facilities

5.4.10.6 Proficiency in Business Related Internship/Practicum Requirements for Sponsoring Organizations and Students

5.4.10.7 Proficiency in Engineering Related Experiential Education

5.4.10.8 Proficiency in Competency Based Education Curriculum Development

5.4.10.9 Competency in Continuing Education and Professional Development Programs