Requirement 22.docx

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EurekAlert! News Release Distribution Service Subscription
Solicitation number
75N98026Q00584
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This is a Requirements document outlining the tasks and deliverables for the EurekAlert! News Release Distribution Service Subscription, a pre-solicitation opportunity (Solicitation Number: 75N98026Q00584) issued by the Department of Health and Human Services National Institutes of Health Office of Logistics and Acquisition Operations.

The contractor must provide four primary services throughout the subscription period: (1) Dedicated NIH News Site—maintain an accessible news platform for journalists, researchers, universities, medical centers, and the public, with intermittent promotional web banners; (2) News Release Distribution—establish individual credentialed accounts for NIH OCPL Public Information Officers (PIOs) who must digitally sign embargo agreements, allow unlimited posting of press releases and multimedia content, distribute materials via news feeds and daily email updates to a vetted global journalist network, and provide a secure embargoed materials section for advance posting before public release; (3) Expert Listings—enable posting of up to 100 NIH subject matter experts to facilitate journalist access; and (4) Analytics and Reporting—deliver monthly reports to the NIH Office of the Director detailing all posted press releases from the past four months with visit counts, and provide real-time and on-demand traffic reports through a PIO-member dashboard to monitor content reach.

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Requirements:

2.0 REQUIREMENTS

2.1 TASKS

The contractor shall provide the following services throughout the subscription period:

Dedicated NIH News Site

· Maintain a dedicated NIH news, accessible to journalists, researchers, universities, medical centers, and the public.

· Provide intermittent promotion of the NIH site through web banners posted throughout platform.

News Release Distribution

· Provide NIH OCPL PIOs with individual, credentialed PIO-member accounts. Each PIO requiring access must register individually and digitally sign embargo agreement in accordance with policy.

· Allow unlimited posting of eligible press releases, multimedia releases, media advisories, and other eligible content by NIH OCPL, guidelines.

· Distribute submitted content through' news feeds and daily email updates to its vetted global journalist-member network.

· Provide access to a secure area for posting embargoed materials exclusively for journalist-members, enabling NIH OCPL to upload press materials in advance of their public release date.

Expert Listings

· Allow posting of up to 100 NIH experts on the platform to increase press access to NIH subject matter experts.

Analytics and Reporting

· Provide monthly reports to the NIH Office of the Director showing all NIH press releases posted ! within the past four months and the number of visits each has received.

· Provide real-time and on-demand traffic reports through the PIO-member dashboard for NIH OCPL to monitor the reach of submitted content.

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