ATTACHMENT_2_-_FABS_Branding_Strategy.pdf

ATTACHMENT 2 – BRANDING STRATEGY

Objective: To provide the Contractor with areas to be addressed in the development of the FABS Activity Branding Implementation and Marking Plans so as to deliver the message that the assistance is from the American People.

Branding Strategy for the USAID Forest and Biodiversity Support Activity [Insert Activity No.]

From Requesting Office: USAID/DRC Central Africa Regional Program for Environment (CARPE) Office Program or Project Name: USAID Forest and Biodiversity Support Activity / Activité d'appui aux forêts et à la biodiversité de l'USAID

How the materials and communications will be positioned: [Contractor] will use full branding and the USAID tagline “From the American People” on materials and communications, which may be translated into local languages as appropriate. Co-branding / no branding will only be considered on a case-by-case basis as considered appropriate by the Contracting Officer’s Representative (COR) and Contracting Officer (CO).

Desired level of visibility: The “USAID Forest and Biodiversity Support Activity” has a desired high level of visibility within USAID – both in Central Africa and the U.S. - and with external target audiences in Central Africa since the purpose of the Activity is to strengthen the capacity of independent organizations to be reliable and effective partners with state and private sector actors in the implementation of biodiversity conservation and forest preservation activities, including addressing threats to forests and biodiversity.

Any other organizations to be acknowledged: Project documents will not use the contractor’s logo, but will acknowledge that the document was prepared for USAID’s Central Africa Regional Program for Environment (CARPE) Office by the “Forest and Biodiversity Support Activity”, [Contractor].

There are no controls on the contractor’s release or use of data that the contractor, or any subcontractor, produces in performing the contract. The contract for this project will state that copyrights and rights to data shall be in accordance with the clause entitled, “Rights in Data – General” (FAR 52.227-14 (b)(2)).

References:

ADS 320 Branding and Marking:

https://www.usaid.gov/sites/default/files/documents/1868/320.pdf USAID Branding Resources: https://www.usaid.gov/branding

[END OF ATTACHMENT 2]

http://www.usaid.gov/sites/default/files/documents/1868/320.pdf http://www.usaid.gov/branding