Full DHS branding guide.pdf

U.S. Department of Homeland Security Seal and Signature Usage Guidelines

Table of Contents

Introduction 2

Seal and Signature 3

Seal and Signature Variations 4

Clearspace and Minimum Size 5

Primary Color Palette 6

Typography 7

Signature Color Variations 8-9

Background Control 10

Signature Misuses 11

Signature Naming Convention 12

U.S. Department of Homeland Security Branding System 13-20

Public Facing Entities – Signature Color Variations 21

U.S. Citizenship and Immigration Services 22-23 U.S. Customs and Border Protection 24-25

FEMA 26-27

U.S. Immigration and Customs Enforcement 28-29 Transportation Security Administration 30-31

Signature Naming Convention 32

Introduction

2 U.S. Department of Homeland Security Seal and Signature Usage Guidelines

The seal and signature of the U.S. Department of Homeland Security were created to embody our mission and values.

As the public representation of our department, it must be reproduced with care and precision.

Consistent reproduction across all types of applications—print materials, presentations, advertise-ments, websites, signage and even stationery—will reinforce our mission and result in a greater awareness of the Department of Homeland Security.

This manual explains the elements of the seal, the signature and the basic specifications for reproduc-tion, including color specifications and size requirements. Examples of distortions and misuses to avoid have also been included. Please make use of these guidelines and the approved digital artwork when reproducing the Homeland Security seal and signature.

Any questions regarding the use or application of the Homeland Security seal and signature should be directed to:

Office of Public Affairs U.S. Department of Homeland Security 202 282 8013 tel

Seal and Signature

3 U.S. Department of Homeland Security Seal and Signature Usage Guidelines

The Homeland Security signature is made up of two elements—the seal and the wordmark.

The Seal:

A graphically styled white American eagle appears in a circular blue field.

The eagle’s outstretched wings break through an inner red ring into an outer white ring that contains a circular placement of the words “U.S.

DEPARTMENT OF” in the top half and “HOMELAND SECURITY” in the bottom half.The outer white ring has a silvery gray border. As in The Great Seal, the eagle’s left claw holds an olive branch with 13 leaves and 13 seeds while the right claw grasps 13 arrows.

Centered on the eagle’s breast is a shield divided into three sections containing elements that represent the homeland “from sea to shining sea.”The top element, a dark blue sky, contains 22 stars representing the original 22 agencies and bureaus that have come together to form the department.The left shield element contains white mountains behind a green plain underneath a light blue sky.The right shield element contains four wave shapes representing the oceans, lakes and waterways alternating light and dark blue separated by white lines.

The Wordmark:

The words “Homeland Security” are placed to the right of the seal and set in upper- and lowercase letters. The words have been set in the Monotype version of the font Joanna. Each letter has been carefully drawn and placed. Use only the approved digital artwork files and never typeset, recreate or alter the seal or signature. Any change will cause inconsistencies, lessening the impact and compromising the trust of the Homeland Security seal and signature.

Seal Wordmark

Homeland Security Signature: Preferred Configuration

Seal and Signature Variations

4 U.S. Department of Homeland Security Seal and Signature Usage Guidelines

The preferred signature lockup shown previously should be used in all applications whenever possible. If there is insufficient horizontal space, an alternate lockup that is vertically oriented can be used. In this lock-up, the wordmark is centered underneath the seal, as shown in the exhibit below.

The alternate signature lockup should be used only when the preferred lockup cannot be reproduced accurately.

Use of the seal alone is reserved for special instances such as lapel pins or podium signs.

As with the preferred version of the signature, always use the approved digital artwork.

Seal

Wordmark

Vertical Signature Seal Alone

Clearspace and Minimum Size

5 U.S. Department of Homeland Security Seal and Signature Usage Guidelines

To ensure the prominence and legibility of the Homeland Security sig-nature, always surround it with a minimum amount of clearspace.This clearspace isolates the signature from competing graphic elements, such as text, photography or background patterns, that may divert attention from the signature. As shown in the exhibit below, the clearspace for the signature is equal to the height of the uppercase letter “H” in the word “Homeland” in the size at which the signature is reproduced.

The Homeland Security signature can be used in a wide variety of sizes, but when it is sized too small, legibility is reduced and its impact is diminished.The minimum size is determined by the diameter of the seal.

In printed material, the signature should not be reproduced with the seal smaller than .625" in diameter.

0.625" minimum reproduction size

Primary Color Palette

6 U.S. Department of Homeland Security Seal and Signature Usage Guidelines

The Homeland Security signature should be reproduced in full color— Homeland Security Blue, Gray, Green, Light Blue, and Red—whenever pos-sible.These colors are equivalent to the PANTONE numbers listed in the table below. For 4-color process printing, refer to the CMYK values shown.

For on-screen applications (video, broadcast), refer to the RGB Video val-ues specified. For Web applications, refer to the RGB Web values.

The PANTONE and CMYK values provided can be used on both coated and uncoated paper when printing. Although variations in color will occur, try to match the colors as closely as possible.

The colors shown throughout this manual have not been evaluated by Pantone, Inc., for accuracy and may not match the PANTONE® Color Standards. Please refer to the current edition of the Pantone color formula guide. PANTONE® is a registered trademark of Pantone, Inc.

Pantone® C M Y K R G B R G B Video Web

2955 C 100 45 0 37 0 47 128 0 51 102

Cool Gray 6 C 0 0 0 28 176 177 179 153 153 153

187 C 0 100 79 20 165 0 33 204 0 51

307 C 100 16 0 27 0 112 178 0 102 153

370 C 56 0 100 27 89 134 0 51 153 0

Homeland Security Blue

Homeland Security

Gray

Homeland Security Green

Homeland Security

Light Blue

Homeland Security

Red

Typography

7 U.S. Department of Homeland Security Seal and Signature Usage Guidelines

Typography plays a major role in shaping a brand.To help create a consistent look and feel for all Homeland Security communications, one typeface— Joanna MT—is preferred.This typeface has been chosen to complement the look of the Homeland Security wordmark.

When Joanna MT is not available on your computer, you may substitute Times New Roman for Joanna MT.

Joanna MT abcdefghijklmnopq rstuvwxyz 1234567890$&?{} ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Homeland Security Signature Color Variations

8 U.S. Department of Homeland Security Seal and Signature Usage Guidelines

The preferred version of the Homeland Security signature is the full-color positive signature.This version should be used for all applications when-ever possible. Signature artwork is available in spot color (PANTONE), 4-color process (CMYK) and RGB Video and RGB Web versions.These color variations also apply to the alternate signature.

If reproduction is limited to one color, signatures in Homeland Security Blue with a tint and black with a tint are available. When the signature is placed on a dark background color or photograph, use the reverse versions of the signature.

Description File Name Full-color spot (PANTONE).......................................... DHS_S.eps 4-color process (CMYK) .............................................. DHS_4.eps RGB Video .................................................................... DHS_V.eps RGB Web...................................................................... DHS_W.eps Full-color spot (PANTONE), alternate .................... DHS_S_at.eps 4-color process (CMYK), alternate.......................... DHS_4_at.eps RGB Video, alternate ................................................ DHS_V_at.eps RGB Web, alternate ................................................ DHS_W_at.eps

Seal Alone, full-color spot (PANTONE) .................... DHS_S_S.eps Seal Alone, 4-color process (CMYK) ........................ DHS_S_4.eps Seal Alone, RGB Video .............................................. DHS_S_V.eps Seal Alone, RGB Web ................................................ DHS_S_W.eps

Description File Name 1-color spot (PANTONE) w/tint ................................ DHS_1_T.eps 1-color spot (PANTONE) w/tint, alternate .......... DHS_1_T_at.eps

Seal Alone,1-color spot (PANTONE) w/tint.......... DHS_S_1_T.eps

Description File Name 1-color black, reverse w/tint .................................. DHS_KR_T.eps 1-color black, reverse w/tint, alternate.............. DHS_KR_T_at.eps

Seal Alone, 1-color black, reverse w/tint ............ DHS_S_KR_T.eps

Description File Name 1-color spot (PANTONE 2955), reverse w/tint........ DHS_1R_T.eps 1-color spot (PANTONE 2955), reverse w/tint, alternate .............................. DHS_1R_T_at.eps

Seal Alone, 1-color spot (PANTONE 2955), reverse w/tint ................................................DHS_S_1R_T.eps

Description File Name 1-color black w/tint ................................................ DHS_K_T.eps 1-color black w/tint, alternate ............................ DHS_K_T_at.eps

Seal Alone, 1-color black w/tint............................ DHS_S_K_T.eps

Description File Name Full-color spot (PANTONE) reverse ............................DHS_SR.eps 4-color process (CMYK) reverse ................................DHS_4R.eps RGB Video reverse........................................................DHS_VR.eps RGB Web reverse ........................................................DHS_WR.eps Full-color spot(PANTONE) reverse, alternate............DHS_SR_at.eps 4-color process (CMYK) reverse, alternate ............DHS_4R_at.eps RGB Video reverse, alternate ....................................DHS_VR_at.eps RGB Web reverse, alternate ....................................DHS_WR_at.eps

Seal Alone, full-color spot (PANTONE) reverse ...... DHS_S_SR.eps Seal Alone, 4-color process (CMYK) reverse .......... DHS_S_4R.eps Seal Alone, RGB Video reverse ................................ DHS_S_VR.eps Seal Alone, RGB Web reverse ................................ DHS_S_WR.eps

9 U.S. Department of Homeland Security Seal and Signature Usage Guidelines

When reproduction methods cannot accommodate color tints, use the signature variations shown below.The variations include a 1-color blue, a 1-color black and full reverses without tints.

A special use signature has been created for certain reproduction methods such as foil stamping, engraving, etching and embossing. In this signature, the white areas of the seal are transparent. Use of this signature is limited to these special applications only.

Description File Name 1-color spot (PANTONE 2955) .................................... DHS_1.eps 1-color spot (PANTONE 2955), alternate ................ DHS_1_at.eps

Seal Alone, 1-color spot (PANTONE 2955) .............. DHS_S_1.eps

Description File Name 1-color black ................................................................ DHS_K.eps 1-color black, alternate ............................................ DHS_K_at.eps

Seal Alone, 1-color black .......................................... DHS_S_K.eps

Description File Name *Special use .................................................... DHS_K_su.eps *Special use .................................................... DHS_1_su.eps

Description File Name 1-color spot (PANTONE 2955) reverse .................... DHS_1R_.eps 1-color spot (PANTONE 2955) reverse, alternate.. DHS_1R_at.eps

Seal Alone, 1-color spot (PANTONE 2955) reverse .... DHS_S_1R_.eps

Description File Name 1-color black reverse .................................................. DHS_KR.eps 1-color black reverse, alternate .............................. DHS_KR_at.eps

Seal Alone, 1-color black reverse ............................ DHS_S_KR.eps

*These signatures should only be used on approved applications.

Background Control

10 U.S. Department of Homeland Security Seal and Signature Usage Guidelines

White is the most effective background on which to reproduce the full-color Homeland Security signature because it provides the colors with a clean, crisp contrast. The reverse version of the full-color signature can also be used with Homeland Security Blue and a 75% tint of black as background colors.

If the full-color signature appears on light backgrounds or photographs, there must always be sufficient contrast between the background or photograph and the signature colors. If the signature is being placed on a background or photograph where the full-color signature will be illegible, use one of the reverse signatures.

Signature Misuses

11 U.S. Department of Homeland Security Seal and Signature Usage Guidelines

Incorrect use of the Homeland Security signature can compromise its integrity and effectiveness. Shown below is a small and by no means comprehensive sample of possible misuses.

To ensure accurate and consistent reproduction of the signature, always use the approved digital artwork. Never alter, add to or recreate the Homeland Security signature.

Do not change the arrangement of the preferred signature lockup. Do not change the arrangement of the alternate signature lockup. Do not change the color of the wordmark or seal.

Do not re-typeset or outline the wordmark.

Do not use the full-color signature with the color background showing through the seal.

Do not place the seal within a shape. Do not distort the seal or wordmark.

Signature Naming Convention

12 U.S. Department of Homeland Security Seal and Signature Usage Guidelines

Use this naming convention guide to select the appropriate electronic signature for reproduction.The file formats provided are explained below.

EPS Format:

The EPS format is for applications that require high-resolution artwork for reproduction—for example, anything that is press-printed or for large-scale projects such as banners or signage. EPS signatures can be proportionally scaled (enlarged and reduced) without degradation in quality. EPS files can be imported into or opened by page layout and illustration software such as QuarkXPress, Illustrator or Photoshop.

BMP, JPEG and TIF Formats:

BMP signatures are suitable for importing into applications such as Microsoft Word, Excel or Powerpoint. BMPs can be proportionally reduced but should only be slightly enlarged, otherwise distortion of the signature will occur. JPEGs have been created for use in web and Microsoft applications. JPEGs should never be proportionally enlarged beyond the size supplied as the quality will degrade quickly.TIF signatures are suitable for importing into applications such as Microsoft Word, Powerpoint and page layout programs.TIFs can be proportionally reduced but should only be slightly enlarged, otherwise distortion of the signature will occur.

Compatible with Mac or PC:

EPS, BMP, JPEG and TIF formats work on Macintosh and Windows platforms.

DHS_

Cabinet:

DHS =

Department of Homeland Security

The abbreviations in the shaded fields appear in a file name only when applicable to a given signature.

S_ T suat_ .ext . Extension: File type and what it is used for.Reverse:

R = reverse — for use on a dark background.

Color Category:

4 = CMYK (4-color process) 1 = one spot color —

Homeland Security Blue S = spot (Pantone)

Homeland Security Blue, Gray, Green, Light Blue and Red

K = Black V = RGB Video W= RGB Web-safe

Print only

Alternate:

at = alternate — alternate signatures are used only in a constrained horizontal space.

Special Usage:

su = special usage — used only on approved applications.

Tint:

T=signature with tints

Seal:

S=Seal Alone — for use in special instances such as lapel pins.

4_R_ _

.jpg = JPEG (for Internet, intranet, PowerPoint and Word) Supplied at 100 DPI for optimum appearance online. Ideal when a small file size is needed.

Color Formats: CMYK, RGB, Grayscale

.tif = TIFF (for PowerPoint, Word and other publishing software) Supplied at 125 DPI for optimum appearance in presentations and laser prints.

Color Formats: CMYK, RGB, Grayscale

How Images Are Supplied .eps = EPS (for print and vendor use) Supplied as vector-based art, scalable for large applications;

these files may be used at any size. Ideal for high-end print and display use.

Color Formats: CMYK, RGB, Grayscale, spot (Pantone) color

.bmp= BMP (for PowerPoint, Word and other publishing software) Supplied at 100 DPI for optimum appearance in presentations and laser prints.

Color Formats: RGB, Grayscale

U.S. Department of Homeland Security Branding System

14 U.S. Department of Homeland Security Seal and Signature Usage Guidelines

The objectives of our branding system are to:

• Focus and build impact for Homeland Security, reflecting a more modern and non-bureaucratic form of government.

• Strengthen and unify the department.

• Help state and local entities, as well as the general public, understand the role and the structure of the department.

• Simplify and streamline communication.

What makes a powerful branding system?

• It must be clear from the user/customer perspective.

• Minimize the use of acronyms. An abundance of acronyms do not communicate clarity and directness.

• No more than two levels should be branded.Too many layers and too many symbols suggest an expected government bureaucracy and a disparate organization with lack of focus.

• Our branding system should not be viewed as an organizational chart.

15 U.S. Department of Homeland Security Seal and Signature Usage Guidelines

Cabinet

Competency

Public Facing Entities

Programs, Locations and Centers

Endorsed

Border and Transportation Security

Emergency Preparedness and Response

Management Science and Technology Information Analysis and Infrastructure Protection

Office for Domestic Preparedness

Federal Law Enforcement Training Center

Citizen’s Corp

Ready

USA VisitNational Biodefense Analysis and Countermeasures Center

Chemical and Biological National Security and Supporting Programs

Biological and Environmental Research Programs

Nuclear Smuggling and Proliferation, Detection and Verification Programs

Nuclear Assessment, Detection, Materials Protection and Cooperation Programs

Advanced Scientific Computing Research Program at Lawrence Livermore National Laboratory

Plum Island Animal Disease Center

National Communication System

Federal Computer Incident Response Center

National Cyber Security Division

United States Secret Service

U.S. Department of

U.S. Department of

United States Coast Guard

16 U.S. Department of Homeland Security Seal and Signature Usage Guidelines

Level I — Cabinet

Senior and staff members of the department who represent the U.S. Department of Homeland Security.

Tom Ridge Secretary

U.S. Department of Homeland Security Washington, DC 20528

202 282 8000 tel 202 282 8404 fax

Example: Business Card

Example: Signage/Wall Plaque

Level II — Competency

Senior and staff members who represent the five directorates.To broaden the master brand’s capabilities, a descriptor is added to communicate a specific competence.

The five competencies are as follows:

Science and Technology

Information Analysis and Infrastructure Protection

Border and Transportation Security

Emergency Preparedness and Response

Management

U.S. Department of Homeland Security Branding System

17 U.S. Department of Homeland Security Seal and Signature Usage Guidelines

Science and Technology

Dr. Charles E. McQueary Under Secretary

U.S. Department of Homeland Security Science and Technology Washington, DC 20528

202 282 8000 tel 202 772 9638 fax

18 U.S. Department of Homeland Security Seal and Signature Usage Guidelines

Level III — Public Facing Entities

Bureaus and agencies with high visibility and interaction with the general public.These five entities use the DHS Seal “locked up” with their specific name set in standardized DHS typography and color.

Example: Business Card

Example: Signage/Wall Plaque

John Charles Smith Position or Job Title

U.S. Department of Homeland Security Washington, DC 20528

202 234 5678 tel 202 234 9876 fax johncharles.smith@dhs.gov

19 U.S. Department of Homeland Security Seal and Signature Usage Guidelines

Level III — Public Facing Entities — Endorsed

Bureaus and agencies with high visibility and interaction with the general public. Because of their strong brand equity, these two entities retain existing identities and carry an endorsement link to the Department of Homeland Security.

W. Ralph Basham Director

950 H Street, NW Suite 8000 Washington, DC 20223

Tel 202 406-5700 Fax 202 406-5246

U.S. Department of Homeland Security

United States Secret Service

U.S. Department of Homeland Security

United States Secret Service

John Smith, Jr.

Lieutenant

U.S. Department of Homeland Security

United States Coast Guard

U.S. Department of Homeland Security

United States Coast Guard

Marine Safety Office, Room 1223 400 7th Avenue, SW Washington, DC 20528-0001

Tel 202 267-0000 Fax 202 267-0001 jsmith@d11.uscg.mil

Example: Business Card

Example: Signage/Wall Plaque

20 U.S. Department of Homeland Security Seal and Signature Usage Guidelines

Level IV — Programs, Locations and Centers

A program name should appear as the second line of address copy following “U.S. Department of Homeland Security.” It can also appear as a headline on a brochure, as a supporting message or as a primary message on a wayfinding sign. A program name should never be “locked up” to the Homeland Security identity.

A location should appear as the first line of address copy followed by “U.S. Department of Homeland Security.” Like a program name, it can also appear as a headline on a brochure, as a supporting message or as a primary message on a wayfinding sign.

The Programs, Locations and Centers are as follows:

National Biodefense Analysis and Countermeasures Center

Chemical and Biological National Security and Supporting Programs

Biological and Environmental Research Programs

Nuclear Smuggling and Proliferation, Detection and Verification Programs

Nuclear Assessment, Detection, Materials Protection and Cooperation Programs

Advanced Scientific Computing Research Program at Lawrence Livermore National Laboratory

Plum Island Animal Disease Center

National Communication System

Federal Computer Incident Response Center

National Cyber Security Division

Office for Domestic Preparedness

Federal Law Enforcement Training Center

Citizen’s Corp

Ready

USA Visit

Federal Law Enforcement Training Center

Example: Program Business Card

Example: Location Business Card Example: Signage/Wall Plaque

John Charles Smith Position or Job Title

Federal Law Enforcement Training Center

U.S. Department of Homeland Security 123 Main Street Everytown, US 56789 202 234 5678 tel 202 234 9876 fax johncharles.smith@dhs.gov

John Charles Smith Position or Job Title

U.S. Department of Homeland Security Chemical and Biological National Security Program

Washington, DC 20528 202 234 5678 tel 202 234 9876 fax johncharles.smith@dhs.gov

Public Facing Entity Signature Color Variations

U.S. Citizenship and Immigration Services

22 U.S. Department of Homeland Security Seal and Signature Usage Guidelines

The preferred version of the public facing entity U.S. Citizenship and Immigration Services Homeland Security signature is the full-color posi-tive signature.This version should be used for all applications whenever possible. Signature artwork is available in spot color (PANTONE), 4-color process (CMYK) and RGB Video and RGB Web versions.These color varia-tions also apply to the alternate signature.

If reproduction is limited to one color, signatures in Homeland Security Blue with a tint and black with a tint are available. When the signature is placed on a dark background color or photograph, use the reverse versions of the signature.

Description File Name Full-color spot (PANTONE) ...................................... DHS_cis_S.eps 4-color process (CMYK) .......................................... DHS_cis_4.eps RGB Video.................................................................. DHS_cis_V.eps RGB Web .................................................................. DHS_cis_W.eps Full-color spot (PANTONE), alternate.................. DHS_cis_S_at.eps 4-color process (CMYK), alternate ...................... DHS_cis_4_at.eps RGB Video, alternate ............................................ DHS_cis_V_at.eps RGB Web, alternate.............................................. DHS_cis_W_at.eps

Seal Alone, full-color spot (PANTONE) ................ DHS_cis_S_S.eps Seal Alone, 4-color process (CMYK) .................... DHS_cis_S_4.eps Seal Alone, RGB Video............................................ DHS_cis_S_V.eps Seal Alone, RGB Web ............................................ DHS_cis_S_W.eps

Description File Name 1-color spot (PANTONE) w/tint.......................... DHS_cis_1_T.eps 1-color spot (PANTONE) w/tint, alternate .... DHS_cis_1_T_at.eps

Seal Alone,1-color spot (PANTONE) w/tint .... DHS_cis_S_1_T.eps

Description File Name 1-color black, reverse w/tint ............................ DHS_cis_KR_T.eps 1-color black, reverse w/tint, alternate........ DHS_cis_KR_T_at.eps

Seal Alone, 1-color black, reverse w/tint...... DHS_cis_S_KR_T.eps

Description File Name 1-color spot (PANTONE 2955), reverse w/tint .... DHS_cis_1R_T.eps 1-color spot (PANTONE 2955), reverse w/tint, alternate ........................ DHS_cis_1R_T_at.eps

Seal Alone, 1-color spot (PANTONE 2955), reverse w/tint ..........................................DHS_cis_S_1R_T.eps

Description File Name 1-color black w/tint .......................................... DHS_cis_K_T.eps 1-color black w/tint, alternate ...................... DHS_cis_K_T_at.eps

Seal Alone, 1-color black w/tint .................... DHS_cis_S_K_T.eps

Description File Name Full-color spot (PANTONE) reverse ........................DHS_cis_SR.eps 4-color process (CMYK) reverse ............................DHS_cis_4R.eps RGB Video reverse ..................................................DHS_cis_VR.eps RGB Web reverse ....................................................DHS_cis_WR.eps Full-color spot(PANTONE) reverse, alternate........DHS_cis_SR_at.eps 4-color process (CMYK) reverse, alternate ............DHS_cis_4R_at.eps RGB Video reverse, alternate................................DHS_cis_VR_at.eps RGB Web reverse, alternate ................................DHS_cis_WR_at.eps

Seal Alone,full-color spot (PANTONE) reverse .... DHS_cis_S_SR.eps Seal Alone, 4-color process (CMYK) reverse ...... DHS_cis_S_4R.eps Seal Alone, RGB Video reverse ............................ DHS_cis_S_VR.eps Seal Alone, RGB Web reverse ............................ DHS_cis_S_WR.eps

U.S. Citizenship and Immigration Services

23 U.S. Department of Homeland Security Seal and Signature Usage Guidelines

When reproduction methods cannot accommodate color tints, use the signature variations shown below.The variations include a 1-color blue, a 1-color black and full reverses without tints.

A special use signature has been created for certain reproduction methods such as foil stamping, engraving, etching and embossing. In this signature, the white areas of the seal are transparent. Use of this signature is limited to these special applications only.

Description File Name 1-color spot (PANTONE 2955) .............................. DHS_cis_1.eps 1-color spot (PANTONE 2955), alternate .......... DHS_cis_1_at.eps

Seal Alone, 1-color spot (PANTONE 2955).......... DHS_cis_S_1.eps

Description File Name 1-color black .......................................................... DHS_cis_K.eps 1-color black, alternate ...................................... DHS_cis_K_at.eps

Seal Alone, 1-color black .................................... DHS_cis_S_K.eps

Description File Name 1-color spot (PANTONE 2955) reverse ................ DHS_cis_1R_.eps 1-color spot (PANTONE 2955) reverse, alternate.... DHS_cis_1R_at.eps

Seal Alone, 1-color spot (PANTONE 2955) reverse .. DH_cis_S_1R_.eps

Description File Name 1-color black reverse ............................................ DHS_cis_KR.eps 1-color black reverse, alternate ........................ DHS_cis_KR_at.eps

Seal Alone, 1-color black reverse ...................... DHS_cis_S_KR.eps

Description File Name *Special use ...................................................... DHS_K_su.eps *Special use ...................................................... DHS_1_su.eps

U.S. Customs and Border Protection

24 U.S. Department of Homeland Security Seal and Signature Usage Guidelines

The preferred version of the public facing entity U.S. Customs and Border Protection Homeland Security signature is the full-color positive signa-ture.This version should be used for all applications whenever possible.

Signature artwork is available in spot color (PANTONE), 4-color process (CMYK) and RGB Video and RGB Web versions.These color variations also apply to the alternate signature.

If reproduction is limited to one color, signatures in Homeland Security Blue with a tint and black with a tint are available. When the signature is placed on a dark background color or photograph, use the reverse versions of the signature.

Description File Name Full-color spot (PANTONE).................................. DHS_cbp_S.eps 4-color process (CMYK) ...................................... DHS_cbp_4.eps RGB Video ............................................................ DHS_cbp_V.eps RGB Web .............................................................. DHS_cbp_W.eps Full-color spot (PANTONE), alternate.............. DHS_cbp_S_at.eps 4-color process (CMYK), alternate .................. DHS_cbp_4_at.eps RGB Video, alternate ........................................ DHS_cbp_V_at.eps RGB Web, alternate ........................................ DHS_cbp_W_at.eps

Seal Alone, full-color spot (PANTONE) ............ DHS_cbp_S_S.eps Seal Alone, 4-color process (CMYK) ................ DHS_cbp_S_4.eps Seal Alone, RGB Video........................................ DHS_cbp_S_V.eps Seal Alone, RGB Web ........................................ DHS_cbp_S_W.eps

Description File Name 1-color spot (PANTONE) w/tint ........................ DHS_cbp_1_T.eps 1-color spot (PANTONE) w/tint, alternate ...... DHS_cbp_1_T_at.eps

Seal Alone,1-color spot (PANTONE) w/tint .... DHS_cbp_S_1_T.eps

Description File Name 1-color black, reverse w/tint .......................... DHS_cbp_KR_T.eps 1-color black, reverse w/tint, alternate ...... DHS_cbp_KR_T_at.eps

Seal Alone, 1-color black, reverse w/tint .... DHS_cbp_S_KR_T.eps

Description File Name 1-color spot (PANTONE 2955), reverse w/tint.... DHS_cbp_1R_T.eps 1-color spot (PANTONE 2955), reverse w/tint, alternate........................ DHS_cbp_1R_T_at.eps

Seal Alone, 1-color spot (PANTONE 2955), reverse w/tint ........................................DHS_cbp_S_1R_T.eps

Description File Name 1-color black w/tint.......................................... DHS_cbp_K_T.eps 1-color black w/tint, alternate .................... DHS_cbp_K_T_at.eps

Seal Alone, 1-color black w/tint.................... DHS_cbp_S_K_T.eps

Description File Name Full-color spot (PANTONE) reverse ....................DHS_cbp_SR.eps 4-color process (CMYK) reverse ........................DHS_cbp_4R.eps RGB Video reverse ................................................DHS_cbp_VR.eps RGB Web reverse ................................................DHS_cbp_WR.eps Full-color spot(PANTONE) reverse, alternate ....DHS_cbp_SR_at.eps 4-color process(CMYK) reverse, alternate ......DHS_cbp_4R_at.eps RGB Video reverse, alternate ............................DHS_cbp_VR_at.eps RGB Web reverse, alternate ............................DHS_cbp_WR_at.eps

Seal Alone, full-color spot (PANTONE) reverse...... DHS_cbp_S_SR.eps Seal Alone, 4-color process (CMYK) reverse .. DHS_cbp_S_4R.eps Seal Alone, RGB Video reverse ........................ DHS_cbp_S_VR.eps Seal Alone, RGB Web reverse.......................... DHS_cbp_S_WR.eps

U.S. Customs and Border Protection

25 U.S. Department of Homeland Security Seal and Signature Usage Guidelines

When reproduction methods cannot accommodate color tints, use the signature variations shown below.The variations include a 1-color blue, a 1-color black and full reverses without tints.

A special use signature has been created for certain reproduction methods such as foil stamping, engraving, etching and embossing. In this signature, the white areas of the seal are transparent. Use of this signature is limited to these special applications only.

Description File Name 1-color spot (PANTONE 2955) ............................ DHS_cbp_1.eps 1-color spot (PANTONE 2955), alternate ................ DHS_1_at.eps

Seal Alone, 1-color spot (PANTONE 2955) .............. DHS_S_1.eps

Description File Name 1-color black ........................................................ DHS_cbp_K.eps 1-color black, alternate .................................... DHS_cbp_K_at.eps

Seal Alone, 1-color black .................................. DHS_cbp_S_K.eps

Description File Name 1-color spot (PANTONE 2955) reverse .................... DHS_1R_.eps 1-color spot (PANTONE 2955) reverse, alternate.. DHS_1R_at.eps

Seal Alone, 1-color spot (PANTONE 2955) reverse .... DHS_S_1R_.eps

Description File Name 1-color black reverse .......................................... DHS_cbp_KR.eps 1-color black reverse, alternate ...................... DHS_cbp_KR_at.eps

Seal Alone, 1-color black reverse .................... DHS_cbp_S_KR.eps

Description File Name *Special use ...................................................... DHS_K_su.eps *Special use ...................................................... DHS_1_su.eps

FEMA

26 U.S. Department of Homeland Security Seal and Signature Usage Guidelines

The preferred version of the public facing entity FEMA Homeland Security signature is the full-color positive signature.This version should be used for all applications whenever possible. Signature artwork is available in spot color (PANTONE), 4-color process (CMYK) and RGB Video and RGB Web versions.These color variations also apply to the alternate signature.

If reproduction is limited to one color, signatures in Homeland Security Blue with a tint and black with a tint are available. When the signature is placed on a dark background color or photograph, use the reverse versions of the signature.

Description File Name Full-color spot (PANTONE) .................................... DHS_fema_S.eps 4-color process (CMYK) ........................................ DHS_fema_4.eps RGB Video ................................................................ DHS_fema_V.eps RGB Web ................................................................ DHS_fema_W.eps Full-color spot (PANTONE), alternate ................ DHS_fema_S_at.eps 4-color process (CMYK), alternate .................... DHS_fema_4_at.eps RGB Video, alternate .......................................... DHS_fema_V_at.eps RGB Web, alternate ............................................ DHS_fema_W_at.eps

Seal Alone, full-color spot (PANTONE)................ DHS_fema_S_S.eps Seal Alone, 4-color process (CMYK).................... DHS_fema_S_4.eps Seal Alone, RGB Video .......................................... DHS_fema_S_V.eps Seal Alone, RGB Web .......................................... DHS_fema_S_W.eps

Description File Name 1-color spot (PANTONE) w/tint ........................ DHS_fema_1_T.eps 1-color spot (PANTONE) w/tint, alternate .... DHS_fema_1_T_at.eps

Seal Alone,1-color spot (PANTONE) w/tint .... DHS_fema_S_1_T.eps

Description File Name 1-color black, reverse w/tint ........................ DHS_fema_KR_T.eps 1-color black, reverse w/tint, alternate .... DHS_fema_KR_T_at.eps

Seal Alone, 1-color black, reverse w/tint .. DHS_fema_S_KR_T.eps

Description File Name 1-color spot(PANTONE 2955), reverse w/tint .. DHS_fema_1R_T.eps 1-color spot (PANTONE 2955), reverse w/tint, alternate........................ DHS_fema_1R_T_at.eps

Seal Alone, 1-color spot (PANTONE 2955), reverse w/tint ..........................................DHS_fema_S_1R_T.eps

Description File Name 1-color black w/tint........................................ DHS_fema_K_T.eps 1-color black w/tint, alternate .................. DHS_fema_K_T_at.eps

Seal Alone, 1-color black w/tint.................. DHS_fema_S_K_T.eps

Description File Name Full-color spot (PANTONE) reverse........................DHS_fema_SR.eps 4-color process (CMYK) reverse ............................DHS_fema_4R.eps RGB Video reverse ..................................................DHS_fema_VR.eps RGB Web reverse ..................................................DHS_fema_WR.eps Full-color spot(PANTONE) reverse, alternate ......DHS_fema_SR_at.eps 4-color process (CMYK) reverse, alternate ........DHS_fema_4R_at.eps RGB Video reverse, alternate ..............................DHS_fema_VR_at.eps RGB Web reverse, alternate ..............................DHS_fema_WR_at.eps

Seal Alone, full-color spot (PANTONE) reverse .... DHS_fema_S_SR.eps Seal Alone, 4-color process (CMYK) reverse...... DHS_fema_S_4R.eps Seal Alone, RGB Video reverse............................ DHS_fema_S_VR.eps Seal Alone, RGB Web reverse ............................ DHS_fema_S_WR.eps

FEMA

27 U.S. Department of Homeland Security Seal and Signature Usage Guidelines

When reproduction methods cannot accommodate color tints, use the signature variations shown below.The variations include a 1-color blue, a 1-color black and full reverses without tints.

A special use signature has been created for certain reproduction methods such as foil stamping, engraving, etching and embossing. In this signature, the white areas of the seal are transparent. Use of this signature is limited to these special applications only.

Description File Name 1-color spot (PANTONE 2955) .......................... DHS_fema_1.eps 1-color spot (PANTONE 2955), alternate ...... DHS_fema_1_at.eps

Seal Alone, 1-color spot (PANTONE 2955) .... DHS_fema_S_1.eps

Description File Name 1-color black ...................................................... DHS_fema_K.eps 1-color black, alternate .................................. DHS_fema_K_at.eps

Seal Alone, 1-color black ................................ DHS_fema_S_K.eps

Description File Name 1-color spot (PANTONE 2955) reverse .......... DHS_fema_1R_.eps 1-color spot (PANTONE 2955) reverse, alternate ................................................DHS_fema_1R_at.eps

Seal Alone, 1-color spot (PANTONE 2955) reverse .... DHS_S_1R_.eps

Description File Name 1-color black reverse ........................................ DHS_fema_KR.eps 1-color black reverse, alternate .................... DHS_fema_KR_at.eps

Seal Alone, 1-color black reverse .................. DHS_fema_S_KR.eps

Description File Name *Special use ...................................................... DHS_K_su.eps *Special use ...................................................... DHS_1_su.eps

U.S. Immigration and Customs Enforcement

28 U.S. Department of Homeland Security Seal and Signature Usage Guidelines

The preferred version of the public facing entity U.S. Immigration and Customs Enforcement Homeland Security signature is the full-color positive signature.This version should be used for all applications whenever possible. Signature artwork is available in spot color (PANTONE), 4-color process (CMYK) and RGB Video and RGB Web versions.These color variations also apply to the alternate signature.

If reproduction is limited to one color, signatures in Homeland Security Blue with a tint and black with a tint are available. When the signature is placed on a dark background color or photograph, use the reverse versions of the signature.

Description File Name Full-color spot (PANTONE) .................................. DHS_ice_S.eps 4-color process (CMYK) ........................................ DHS_ice_4.eps RGB Video .............................................................. DHS_ice_V.eps RGB Web................................................................ DHS_ice_W.eps Full-color spot (PANTONE), alternate .............. DHS_ice_S_at.eps 4-color process (CMYK), alternate.................... DHS_ice_4_at.eps RGB Video, alternate.......................................... DHS_ice_V_at.eps RGB Web, alternate .......................................... DHS_ice_W_at.eps

Seal Alone, full-color spot (PANTONE) .............. DHS_ice_S_S.eps Seal Alone, 4-color process (CMYK) .................. DHS_ice_S_4.eps Seal Alone, RGB Video ........................................ DHS_ice_S_V.eps Seal Alone, RGB Web.......................................... DHS_ice_S_W.eps

Description File Name 1-color spot (PANTONE) w/tint ........................ DHS_ice_1_T.eps 1-color spot (PANTONE) w/tint, alternate ...... DHS_ice_1_T_at.eps

Seal Alone,1-color spot (PANTONE) w/tint.... DHS_ice_S_1_T.eps

Description File Name 1-color black, reverse w/tint............................ DHS_ice_KR_T.eps 1-color black, reverse w/tint, alternate ........ DHS_ice_KR_T_at.eps

Seal Alone, 1-color black, reverse w/tint .... DHS_ice_S_KR_T.eps

Description File Name 1-color spot (PANTONE 2955), reverse w/tint DHS_ice_1R_T.eps 1-color spot (PANTONE 2955), reverse w/tint, alternate ........................ DHS_ice_1R_T_at.eps

Seal Alone, 1-color spot (PANTONE 2955), reverse w/tint ..........................................DHS_ice_S_1R_T.eps

Description File Name 1-color black w/tint .......................................... DHS_ice_K_T.eps 1-color black w/tint, alternate ...................... DHS_ice_K_T_at.eps

Seal Alone, 1-color black w/tint .................... DHS_ice_S_K_T.eps

Description File Name Full-color spot (PANTONE) reverse ......................DHS_ice_SR.eps 4-color process (CMYK) reverse ..........................DHS_ice_4R.eps RGB Video reverse ................................................DHS_ice_VR.eps RGB Web reverse ..................................................DHS_ice_WR.eps Full-color spot(PANTONE) reverse, alternate......DHS_ice_SR_at.eps 4-color process (CMYK) reverse, alternate..........DHS_ice_4R_at.eps RGB Video reverse, alternate..............................DHS_ice_VR_at.eps RGB Web reverse, alternate ..............................DHS_ice_WR_at.eps

Seal Alone, full-color spot(PANTONE) reverse .... DHS_ice_S_SR.eps Seal Alone, 4-color process (CMYK) reverse .... DHS_ice_S_4R.eps Seal Alone, RGB Video reverse .......................... DHS_ice_S_VR.eps Seal Alone, RGB Web reverse .......................... DHS_ice_S_WR.eps

U.S. Immigration and Customs Enforcement

29 U.S. Department of Homeland Security Seal and Signature Usage Guidelines

When reproduction methods cannot accommodate color tints, use the signature variations shown below.The variations include a 1-color blue, a 1-color black and full reverses without tints.

A special use signature has been created for certain reproduction methods such as foil stamping, engraving, etching and embossing. In this signature, the white areas of the seal are transparent. Use of this signature is limited to these special applications only.

Description File Name 1-color spot (PANTONE 2955).............................. DHS_ice_1.eps 1-color spot (PANTONE 2955), alternate.......... DHS_ice_1_at.eps

Seal Alone, 1-color spot (PANTONE 2955) ........ DHS_ice_S_1.eps

Description File Name 1-color black .......................................................... DHS_ice_K.eps 1-color black, alternate ...................................... DHS_ice_K_at.eps

Seal Alone, 1-color black .................................... DHS_ice_S_K.eps

Description File Name 1-color spot (PANTONE 2955) reverse.............. DHS_ice_1R_.eps 1-color spot (PANTONE 2955) reverse, alternate .......................................................... DHS_1R_at.eps

Seal Alone, 1-color spot (PANTONE 2955) reverse .... DHS_S_1R_.eps

Description File Name 1-color black reverse ............................................ DHS_ice_KR.eps 1-color black reverse, alternate........................ DHS_ice_KR_at.eps

Seal Alone, 1-color black reverse ...................... DHS_ice_S_KR.eps

Description File Name *Special use ...................................................... DHS_K_su.eps *Special use........................................................ DHS_1_su.eps

Transportation Security Administration

30 U.S. Department of Homeland Security Seal and Signature Usage Guidelines

The preferred version of the public facing entity U.S.Transportation Security Administration Homeland Security signature is the full-color positive signature.This version should be used for all applications whenever possible. Signature artwork is available in spot color (PANTONE), 4-color process (CMYK) and RGB Video and RGB Web versions.These color variations also apply to the alternate signature.

If reproduction is limited to one color, signatures in Homeland Security Blue with a tint and black with a tint are available. When the signature is placed on a dark background color or photograph, use the reverse versions of the signature.

Description File Name Full-color spot (PANTONE) .................................. DHS_tsa_S.eps 4-color process (CMYK) ........................................ DHS_tsa_4.eps RGB Video .............................................................. DHS_tsa_V.eps RGB Web................................................................ DHS_tsa_W.eps Full-color spot (PANTONE), alternate .............. DHS_tsa_S_at.eps 4-color process (CMYK), alternate .................... DHS_tsa_4_at.eps RGB Video, alternate .......................................... DHS_tsa_V_at.eps RGB Web, alternate .......................................... DHS_tsa_W_at.eps

Seal Alone, full-color spot (PANTONE) .............. DHS_tsa_S_S.eps Seal Alone, 4-color process (CMYK) .................. DHS_tsa_S_4.eps Seal Alone, RGB Video ........................................ DHS_tsa_S_V.eps Seal Alone, RGB Web .......................................... DHS_tsa_S_W.eps

Description File Name 1-color spot (PANTONE) w/tint.......................... DHS_tsa_1_T.eps 1-color spot (PANTONE) w/tint, alternate .... DHS_tsa_1_T_at.eps

Seal Alone,1-color spot (PANTONE) w/tint .... DHS_tsa_S_1_T.eps

Description File Name 1-color black, reverse w/tint ............................ DHS_tsa_KR_T.eps 1-color black, reverse w/tint, alternate........ DHS_tsa_KR_T_at.eps

Seal Alone, 1-color black, reverse w/tint...... DHS_tsa_S_KR_T.eps

Description File Name 1-color spot (PANTONE 2955), reverse w/tint.... DHS_tsa_1R_T.eps 1-color spot (PANTONE 2955), reverse w/tint, alternate ........................ DHS_tsa_1R_T_at.eps

Seal Alone, 1-color spot (PANTONE 2955), reverse w/tint ..........................................DHS_tsa_S_1R_T.eps

Description File Name 1-color black w/tint .......................................... DHS_tsa_K_T.eps 1-color black w/tint, alternate ...................... DHS_tsa_K_T_at.eps

Seal Alone, 1-color black w/tint .................... DHS_tsa_S_K_T.eps

Description File Name Full-color spot (PANTONE) reverse ......................DHS_tsa_SR.eps 4-color process (CMYK) reverse ..........................DHS_tsa_4R.eps RGB Video reverse..................................................DHS_tsa_VR.eps RGB Web reverse ..................................................DHS_tsa_WR.eps Full-color spot(PANTONE) reverse, alternate ......DHS_tsa_SR_at.eps 4-color process (CMYK) reverse, alternate..........DHS_tsa_4R_at.eps RGB Video reverse, alternate..............................DHS_tsa_VR_at.eps RGB Web reverse, alternate ..............................DHS_tsa_WR_at.eps

Seal Alone, full-color spot(PANTONE) reverse .... DHS_tsa_S_SR.eps Seal Alone, 4-color process (CMYK) reverse .... DHS_tsa_S_4R.eps Seal Alone, RGB Video reverse .......................... DHS_tsa_S_VR.eps Seal Alone, RGB Web reverse .......................... DHS_tsa_S_WR.eps

Transportation Security Administration

31 U.S. Department of Homeland Security Seal and Signature Usage Guidelines

When reproduction methods cannot accommodate color tints, use the signature variations shown below.The variations include a 1-color blue, a 1-color black and full reverses without tints.

A special use signature has been created for certain reproduction methods such as foil stamping, engraving, etching and embossing. In this signature, the white areas of the seal are transparent. Use of this signature is limited to these special applications only.

Description File Name 1-color spot (PANTONE 2955) .............................. DHS_tsa_1.eps 1-color spot (PANTONE 2955), alternate.......... DHS_tsa_1_at.eps

Seal Alone, 1-color spot (PANTONE 2955) ........ DHS_tsa_S_1.eps

Description File Name 1-color black .......................................................... DHS_tsa_K.eps 1-color black, alternate ...................................... DHS_tsa_K_at.eps

Seal Alone, 1-color black .................................... DHS_tsa_S_K.eps

Description File Name 1-color spot (PANTONE 2955) reverse.............. DHS_tsa_1R_.eps 1-color spot (PANTONE 2955) reverse, alternate .................................................... DHS_tsa_1R_at.eps

Seal Alone, 1-color spot (PANTONE 2955) reverse ............................................................ DHS_tsa_S_1R_.eps

Description File Name 1-color black reverse ............................................ DHS_tsa_KR.eps 1-color black reverse, alternate ........................ DHS_tsa_KR_at.eps

Seal Alone, 1-color black reverse ...................... DHS_tsa_S_KR.eps

Description File Name *Special use........................................................ DHS_K_su.eps *Special use........................................................ DHS_1_su.eps

Signature Naming Convention

32 U.S. Department of Homeland Security Seal and Signature Usage Guidelines

Use this naming convention guide to select the appropriate electronic signature for reproduction.