Attachment L001 Tool Technical Capability Worksheet.pdf
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- Solicitation number
- 693KA9-19-R-00022
About this file
This document contains a technical capability worksheet and details for a federal contract opportunity with the Federal Aviation Administration. The technical capability worksheet outlines 14 mandatory and 15 optional features for a social media management and analytics tool, including the ability to support a minimum of 7 authorized users, conduct at least 20 searches and build 20 dashboards per month, monitor various social media platforms, export search results and reports, schedule posts, and provide daily and ad-hoc dashboard reports. The one-year base period contract with four one-year options aims to provide AOC with a software platform to track, collect, analyze and report metrics to senior executives on the FAA's social media performance across lines of business, with the overall goal of supporting the FAA's safety and efficiency mission for the public.
Attachment L001 Tool Technical Capability Worksheet (pdf)
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Attachment L001 AOC Social Media Management and Analytics Tool
Technical Capability Proposal Worksheet
Offeror _________________________
The Primary Capabilities represent mandatory features the FAA expects the Offeror’s tool to provide. Offerors must respond to each of the 14 capabilities and provide any related clarification/explanation/assumptions in the Details column. Failure to comply with any of these features will be a basis for proposal rejection.
# Primary Capabilities Comply?
Yes / No
Details
1. Minimum of 7 authorized users (must have reasonable flexibility to add users)
2. 20 (or more) searches: must contain a hyperlink to the original source.
3. 20 (or more) dashboards: must be customizable based on customer’s needs and must display analytics and results from every search.
4. Social media listening tool: desktop and mobile application (must be accessible by iOS or Android) to perform the listed functions.
5. Ability to build reports, add posts, tag aviation safety campaigns, schedule posts, correlate tags, or ad hoc reporting.
6. Search results from Twitter, Facebook, Instagram, LinkedIn and website comment sections.
7. Search results can be visualized alongside other content types in integrated dashboards.
8. Search results can be exported in PDF, image, or Excel formats.
9. Schedule posts 24 hours a day, 7 days a week.
10. Daily email and ad-hoc dashboard reports 24 hours a day, 7 days a week.
11. Provide the necessary report assistance and training to the social media team on a timely basis to build various reports.
12. Receive notifications through email or text message about keywords used for emergencies or during incidents.
13. Suggested automated Twitter responses to frequently asked questions.
# Primary Capabilities Comply?
Details
14. Ability to email and archive press releases and media advisories.
The Secondary Capabilities represent additional features the FAA values for this tool’s capabilities. Offerors must respond to each of the 15 capabilities and provide any related clarification/explanation/assumptions in the Details column. Compliance with any of these features will be considered proposal strengths. Non-compliance will not be considered a weakness.
# Secondary Capabilities Comply?
Details
1. Have the ability to track and file public inquires 24/7 through direct messages.
2. Track mentions and replies on all social media platforms.
3. Track and report on reach, impressions, views, likes, shares, and comments per post and track against averages.
4. Video metrics – views, minutes viewed, 3 second views, 10 second views, average watch time, and audience retention.
5. Monitor traffic to the FAA.gov website from our social media posts to educate and connect people with safety information.
6. Monitor and report traffic from social media accounts outside the FAA.
7. Provide metrics and data on overall traffic to FAA social media accounts.
8. Provide bounce rate of social media traffic.
# Secondary Capabilities Comply?
Details
9. Ability to track stories, incidents and mentions related to the Department of Transportation and the FAA.
10. Ability to download data regarding digital content that was posted by the FAA on each approved platform (5).
11. Track clicks to FAA.gov and public engagement on all FAA social media posts.
12. Identify data trends and opportunities to educate the traveling the public on weather delays.
13. Provide and identify shares, questions and mentions posted to FAA social media accounts.
14. Identify key stakeholders that amplify our safety messages to account influencers that engage with our digital content.
15. Ability to link news media accounts to outreach strategies for aviation safety.
The Additional Capabilities represent additional features of the Offeror’s tool that may be of value to the FAA in performance under the contract. These features may be considered proposal strengths.
# Additional Product Capabilities Notes/ Details 1.
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