4-RFP 2026-01 Vendor QA Public Notice.pdf

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Director of the European Office for the Fairfax County (Virginia) Economic Development Authority
Solicitation number
RFP 2026-01
Issued by
Fairfax County, Virginia

About this file

This document is a Request for Proposal (RFP) 2026-01 Vendor Questions and Answers from the Fairfax County Economic Development Authority (FCEDA), focusing on a contract for business development and lead generation in Continental Europe. The contract aims to promote Fairfax County as a premier global destination for business, with the selected consultant responsible for lead generation, identifying prospects, holding meetings, and participating in industry-related events. The geographic scope covers specific European countries including Germany, France, Italy, Switzerland, Netherlands, Finland, and Spain, explicitly excluding the United Kingdom and Ireland.

The contract is valued between $80,000 and $83,000 USD per year, with an additional monthly operating expense budget of up to $500 subject to FCEDA pre-approval. Travel, events, marketing, and meal costs are reimbursable but must be pre-approved. The consultant is required to provide weekly reports, hold weekly virtual meetings with the market manager, and submit monthly and annual performance reports. There are no specific staffing level requirements, and the consultant must build relationships with media outlets and PR firms from scratch. Key performance events for the European market include attending conferences like Mobile World Congress and Vivatech, with the ultimate goal of attracting business investments to Fairfax County.

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3-RFP 2026-01 Director for Europe.pdf PDF
2-Who We Are FY25.pdf PDF
1-Form 2022-TS-PI Trade Secrets or Proprietary Information.docx DOCX document

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RFP 2026-01 Vendor Questions and Answers

1. Please provide clarification on the following points: Expected KPIs or Objectives Could you kindly share if there are specific key performance indicators (KPIs) or measurable objectives expected for this contract (e.g. number of leads generated, meetings organized, trade shows attended, etc.)?

Lead generation, identifying prospects, holding meetings, and participating in industry-related events aligned with Fairfax are all key components of our KPIs. However, there are no fixed numerical targets assigned to each of these metrics.

2. Territorial Scope/ Inclusion of UK and Ireland We understand the contract covers “continental Europe.” Could you please confirm whether the United Kingdom and Ireland are included in the scope, or if the focus should remain strictly on continental Europe?

UK and Ireland are NOT included in the scope.

3. Budget Range or Estimated Value Would it be possible to share a rough budget range or estimated contract value to help us tailor our proposal accordingly?

The range is between $80,000 and $83,000 USD per year for this contract.

4. Can you elaborate on the specific KPIs, or performance benchmarks expected beyond what’s mentioned (e.g., number of leads, meetings, or conversions per month?

The selected party’s goal, work scope, is to promote Fairfax County as a premier global destination for business within their assigned market. To achieve this, the selected party must actively identify companies interested in investing in Fairfax County. Therefore, activities such as lead generation, business meetings, and participation in major international conferences are critical to the success of this role.

5. What tools or systems does FCEDA currently use for performance tracking and lead management? Should the consultant integrate into those systems?

FCEDA has an internal CRM which help track and manage prospects and existing businesses.

The consultant will not be integrated with FCEDA’s internal system.

6. Is there a defined budget range for this contract? If not, can you provide an indicative budget or historical spending on similar contracts?

The contract value will range from $80,000 to $83,000 USD per year. There will be a monthly operating expense budget of up to $500, which must be approved by the FCEDA prior to use.

7. Are travel, event and marketing costs reimbursable or expected to be included within the contract fee?

Travel, events, marketing, and necessary meal costs are not included in the contract fee but are reimbursable. However, all expenses must be pre-approved by FCEDA before they are incurred.

8. Are there any expectations regarding staffing levels or hours per month for this engagement?

The selected party has full discretion over the number of staff assigned. There are no specific regulations regarding the number of working hours per month.

9. Are there specific countries or regions within Continental Europe that are currently a priority for FCEDA?

It will be countries such as Germany, France, Italy. Swiss, Netherland, Finland and Spain.

10. Are there annual or recurring international events (e.g., trade shows or tech summits) that FCEDA typically attends or prioritizes?

For European market, FCEDA attends events like Mobile World Congress and Vivatech.

11. Are there any pre-existing relationships with European media outlets or PR firms that the consultant can leverage, or would this need to be built from scratch?

The consultant needs to build from scratch.

12. How frequently will the consultant be expected to report progress—weekly, monthly, quarterly?

The consultant is required to provide weekly reports and hold at least one virtual meeting per week with the FCEDA market manager. In addition, there will be a monthly progress report and annual performance reports.

13. Would FCEDA be open to a joint proposal from two consulting firms collaborating to cover different geographic regions or industry verticals within Continental Europe? If so, are there any specific guidelines for such teaming arrangements?

No.

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