Marketing and Advertising Amendment Final responses from VA for Contractor questions.pdf
PDF 112 KB Posted
- Solicitation number
- 36C77623R0049
About this file
This document provides final responses from the Department of Veterans Affairs (VA) to contractor questions regarding solicitation number 36C77623R0049 for recruitment marketing and advertising campaign services. The VA anticipates awarding a single-award, firm-fixed-price contract using FAR parts 12 and 15 procedures. The annual representative budget for evaluation purposes is $9,999,999 and is inclusive of labor, other direct costs including media dollars, and the contractor is to recommend an owned, paid, and earned media mix. The budget is expected to be higher than the $7.3 million spent annually in recent past years. No additional funds beyond the awarded amount are anticipated. The VA is open to receiving proposals from a Canadian agency that has experience providing similar services to clients across the United States including in California, Colorado and Wyoming.
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Other files
| File | Type | Posted |
|---|---|---|
| 36C77623R0049 A00003.docx | DOCX document | |
| 36C77623R0049 A00002.docx | DOCX document | |
| P09 - Final PWS VHA Recruitment Marketing _ Advertising Campaign 6.14 .pdf | ||
| 36C77623R0049 A00001.docx | DOCX document | |
| Questions and Answers for 36C77623R0049 6.13.2023 MA.xlsx | XLSX spreadsheet | |
| S02 - ATTACHMENT A - Past Performance Questionnaire.docx | DOCX document | |
| S02 - ATTACHMENT E - QASP Recruitment Marketing _ Advertising Campaign.pdf | ||
| S02 - ATTACHMENT D - Contractor Staff Roster.doc | DOC document | |
| 36C77623R0049_1.docx | DOCX document | |
| S02 - ATTACHMENT C - VAAR 852.219-75.docx | DOCX document | |
| S02 - ATTACHMENT B - PWS VHA Recruitment Marketing _ Advertising Campaign.pdf |
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Final responses from VA for Contractor questions
The Q&A states (#3) that the Government does not expect the spending on this contract to be equivalent to historical spending. The VA DOES expect the spending on this contract to be equivalent to historical spending.
This is directly contradicted two questions later in question #5 which states that the Government anticipates spending to be the same as the historical spend. And in question #4, the Government answered that the historical media spend (i.e., not including labor or staff) was equal to $35-40M (the total historical contract value). In addition, #68 states that a rough order of magnitude for the media buys is $9,999,999.99.
Total annual representative budget for evaluation purposes is$9,999,999.00. This amount is inclusive of labor and ODC’s which include media dollars. The mix is determined in offerors recommended mix of owned vs paid vs earned media.
The budget is expected to be higher than previous years. The budget was about $7.3 mil annually in the recent past. Once awarded there are no additional funds expected.
Do you have a budget for agency fees for this work? NO
Could you let us know if you have a local preference or are you open to a Canadian agency that has done similar work with clients across the United States, with some currently being the States of California, Colorado and Wyoming? VA is open to receiving proposals not only locally, but from the Canadian agency also.
File details come from the government source that posted it. Updated .