3-Uplift Education Style-Guide.pdf
PDF 3 MB Posted
- Attached to
- School Uniform Program
- Solicitation number
- 2027-002
- Issued by
- Texas
About this file
This is a Logo, Branding & Style Guidelines document for Uplift Education, a Texas-based public education network, updated in January 2026. The document provides comprehensive branding standards for the organization's logos, including the main Uplift Education logo available in horizontal and vertical formats, department logos, program logos, school-specific logos, athletic mascot logos, and International Baccalaureate (IB) program logos. All logos are available in multiple file formats (JPG, PNG, and EPS) and color variations (full color, grayscale, and one-color versions) through the organization's internal Uplink portal. The guidelines establish strict requirements for logo usage, including minimum size restrictions (ranging from 1/2" to 3/4" for various applications), prohibitions against disproportionate scaling or altering logo elements, and requirements that certain logos be used in conjunction with primary organizational branding. The document also covers apparel and swag design standards, requiring that all items include official logos and that designs be approved through iHelp tickets before production to ensure compliance with branding guidelines.
The guidelines establish a centralized approval process for logo creation and usage, with the Marketing Department handling official logo design requests within 10-15 working days, while employees can also utilize Canva for independent design work using free Pro accounts provided through Uplift email addresses. Official color specifications are detailed using PMS (Pantone Matching System) standards, with the primary Uplift Education colors being PMS 293 (blue), PMS 123 (yellow), and white, supplemented by PMS 179 (orange) for department logos. The document explicitly prohibits unauthorized logo creation and mandates that all apparel and swag without proper approval are subject to reprint costs borne by the requesting department or school. Email signature standards require use of official templates downloaded from Uplink, which must include the Open Records Notice and maintain all hyperlinks to official Uplift social media accounts, with restrictions against customization beyond placeholder information such as employee name and contact details.
View the file
Other files
| File | Type | Posted |
|---|---|---|
| 4-Uplift Vendor Packet 2026 - Blank.pdf | ||
| 2-Uplift Uniform Vendor Pricing Response Sheet.xlsx | XLSX spreadsheet | |
| 1-RFP 2027-002 School Uniforms.pdf |
On GovTribe
Work with this file
- Download the original file
- Contacts named in this file
- Similar government files
- Ask GovTribe AI about this file
Text version
Logo, Branding & Style Guidelines
Updated January 2026
Table of Contents (click any link to jump to that page).
Uplift Education Logos 2
Department Logos 4
Program Logos 5
School Logos 7
Apparel and Swag 10
Athletic Logos 12
IB and Special Edition Logos 13
Email Signatures 16
Color Guide 17
Uplift Education Logos
General Usage
The Uplift Education logo is available in two basic formats, horizontal and vertical. These are the only two official logos. The logo which contains “Shine Through” below is no longer used.
Note: The inside of the sun icon shall remain white when logo is placed on color background, as in the example below.
All correspondence and collateral at the network, including emails, should include the Uplift Education logo. Email signature templates are available on the Branding, Logos and Photos page on Uplink (https:// uplifteducation.interactgo.com/page/7541)
Grayscale Version
Should a grayscale version of the logo be needed, use one of the versions below. Blue converts to black, and yellow converts to 50% black.
One color
Should a one color logo be needed (generally for t-shirts or other promotional items in order to keep costs minimized) please use one of the versions below in either white, black or PMS 293.
https://uplifteducation.interactgo.com/page/7541
Uplift Education Logos
Logo Colors
Official colors for the Uplift Education logo are PMS 293 (blue), PMS 123 (yellow), and white. The logo can also be reproduced in grayscale or one color as needed and as indicated above. See the Color Guide for more details and color equivalents.
Logo Availability & Formats
All official Uplift logos can be found on the Branding, Logos and Photos page on Uplink. (https:// uplifteducation.interactgo.com/page/7541) Each logo is available in three file formats:
• JPG - this format is good for general printing needs. JPG logos do NOT have a transparent background. The jpg logos are in a high resolution format which is good for printing.
• PNG - this format has a transparent background. It is good for general printing and should be used in place of the jpg format when using the logo on top of a color background. It is also a smaller file size and is good for use in emails or other electronic communication.
• EPS - this format is also called a vector format. This format is scalable to any size while maintaining smooth edges on the artwork. This is a larger file size, so should only be used when providing a logo to a vendor for t-shirts, promotional items or large format printing (such as signage). NOTE: a vector software program, such as Adobe Illustrator, is required to open and view an EPS file. Most Uplift laptops are not equipped with the software to open vector files, but most vendors should have this type of software available.
Should you have any questions about logo usage or formats, please submit in iHelp ticket.
Logo Restrictions
Uplift logo should be used only in one of the versions shown on the previous page.
DO NOT:
• Scale the logo below 1/2” tall for the horizontal version or 1-1/4” wide for the vertical version when using the logos for print or digital applications.
• Scale the logo below 1” tall for the horizontal version or 1-1/2” wide for the vertical version when using the logos on apparel. For swag items, logos should be sized to fit the available imprint area.
• Scale the logo disproportionately. Hold the shift key down on the keyboard while scaling to maintain the aspect ratio.
| • | Alter the placement or size of any of the elements of the logo independently. |
| • | Use the hand and sun icon independently without the Uplift Education words. There are a few exceptions, |
see Program Logos.
If you have any questions regarding the usage of the Uplift logo, please submit an iHelp ticket
Department Logos
General Usage
Each department under the Uplift Education Central Management Office has a department logo available for use. The logo comes in a vertical and horizontal format. Department logos can be found on Uplink. If you do not see your department’s logos, please fill out an iHelp ticket to request logos. These are the ONLY official logos that should be used for department use. These logos can be used for apparel, swag, and other department-specific correspondence. No department is allowed to create their own logo.
Logo Colors
Official colors for the Uplift Education logo are PMS 293 (blue), PMS 123 (yellow), white and PMS 179 (orange).
See the complete Color Guide for more details and color equivalents.
Logo Availability & Formats
All official Uplift department logos can be downloaded on the Branding, Logos and Photos page on Uplink (https://uplifteducation.interactgo.com/page/7541)
Logos are available in one color, full color, and in a variety of formats as described on page 3. If you do not see logos for your department, please submit an iHelp ticket. Please allow 10 working days for logo creation.
Logo Restrictions
Uplift department logos should be used ONLY in one of the available formats shown.
DO NOT:
• Scale the logo below 1/2” tall for the horizontal version or 1-1/4” wide for the vertical version when using the logos for print or digital applications.
• Scale the logo below 1” tall for the horizontal version or 1-1/2” wide for the vertical version when using the logos on apparel. For swag items, logos should be sized to fit the available imprint area.
• Scale the logo disproportionately. Hold the shift key on your keyboard down while scaling to maintain the aspect ratio.
• Alter the placement or size of any of the elements of the logo independently.
Approval
No artwork approval is needed as long as the above guidelines are followed. Should you have any questions https://uplifteducation.interactgo.com/page/7541?SearchId=0
Program Logos about logo usage or formats, please submit an iHelp ticket.
General Usage
A program or event logo is a logo designed for a specific recurring program, event, or activity within the Uplift Education network. A program can be externally or internally directed, as long as it is hosted or managed by a group or department within Uplift Education. Program logos are designed for marketing and branding and should reflect our general style of design. Program logos are not encouraged for one-time events.
Here are some general guidelines:
• A program logo must be used in conjunction with an official Uplift Education logo or an official department logo, unless the program logo contains the Uplift logo in its entirety.
• A program logo may use the Uplift logo sun/hand icon as part of its logo, but the full Uplift Education logo or department logo must also be included on any correspondence or marketing materials.
• A program logo DOES NOT have to include the Uplift Education logo, but as stated above, the full Uplift Education logo or department logo must also be included on any correspondence or marketing materials.
• The Uplift or Department logo can be in a different location on the collateral or swag.
Here are some examples of approved program logos and their usage:
Program Logo
Department or Uplift Logo
Program Logos
Full Uplift Education logo included as part of program logo
Department logo included as part of recurring event logo
Creation and Approval
Program logo creation can be requested by filling out at iHelp ticket . Please allow 10-15 working days for logo creation, and note that the need for a unique program logo is subject to approval. A marketing representative will contact you for more information once an iHelp ticket is submitted.
Program logos and flyers can also be created by departments using Canva. All Uplift employees have access to a free Pro Canva account using their Uplift email. Learn more at https://uplifteducation.interactgo.com/page/7776
ALL program logo designs and usage must be approved prior to usage if not created by the Marketing Department. Submit an iHelp ticket for approval of your design. Any program logos currently in use which don’t meet the above guidelines must be discontinued or redesigned.
Please fill out an iHelp ticket to request a redesign or a consultation on redesign.
https://uplifteducation.interactgo.com/page/7776
School Logos
General Usage
Each Uplift campus has a set of school logos available for use on correspondence, marketing materials, apparel and swag. NOTE: this does not apply to everyday scholar uniforms, which have their own set of guidelines.
There are several approved logos for each school. A sample of the logos available are shown below, along with the guidelines for usage:
Block Letter
The block letter CANNOT be used alone. You must use one of the block letters with the name included. If you use the block letter without the school name, then the school name logo or school crest must be included somewhere on the item. Full color and one color versions of each logo are available.
This logo must be accompanied by a school name logo or school crest somewhere on the item.
These logos can stand alone and do not to have additional logos with them.
School Name
The school name logos below can be used on their own. They are available in full color or one color.
School Crest
The school crests can be used on their own. They are available in full color or one color.
Logo Colors
Official colors for each school logo can be found in the Color Guide. It is recommended that one color logos be reproduced in black, white, gray, or one of the school’s official colors.
Logo Availability & Formats
All official school logos can be downloaded on the Branding, Logos and Photos page on Uplink. (https:// uplifteducation.interactgo.com/page/7541). Each logo is available in three file formats:
• JPG - this format is good for general printing needs. JPG logos do NOT have a transparent background. The jpg logos are in a high resolution format which is good for printing.
• PNG - this format has a transparent background. It is good for general printing and should be used in place of the jpg format when using the logo on top of a colored background. It is also a smaller file size and is good for use in emails or other electronic communication.
• EPS - this format is also called a vector format. This format is scalable to any size while maintaining smooth edges on the artwork. This is a larger file size, so should only be used when providing a logo to a vendor for t-shirts, promotional items or large format printing (such as signage). NOTE: a vector software program, such as Adobe Illustrator, is required to open and view an EPS file. Most vendors should have this type of software available.
Should you have any questions about logo usage or formats, please submit an iHelp ticket.
Logo Restrictions
School logos should be used only in one of the formats shown on the previous page.
DO NOT:
| • | Scale the logos below 3/4” when using the logos for print or digital applications. |
| • | Scale the logo below 1-1/2” tall when using the logos on apparel. For swag items, logos should be sized to fit |
the available imprint area.
• Scale the logo disproportionately. Hold the shift key on your keyboard down while scaling to maintain the aspect ratio.
| • | Alter the placement or size of any of the elements of the logo independently. |
| • | Change the font on any logos. |
| • | Use the block letter without the school name logo or crest included somewhere on the piece. |
| • | Use the school name without the word Uplift. For example, you must use Uplift Hampton or Uplift Hampton |
Preparatory. You cannot use just Hampton or Hampton Preparatory.
Apparel and Swag
General Usage
Apparel and swag (promotional items) follow all general logo usage guidelines. Creative designs and phrases (not trademarked) can be used on t-shirts as long as an official Uplift logo, Uplift department logo, or an official school logo (for schools) is included somewhere on the item. Note: you do not need to include an Uplift logo for school branded items as long as you include one of the official school crests or name logos. Below are some examples of items that meet branding guidelines and items that do not.
NO!
Alters official Uplift
Education logo teacher
ALL DAY
EVERYDAY
Uplift Williams teacher
ALL DAY
EVERYDAY
Williams teacher
ALL DAY
EVERYDAY
teacher
ALL DAY
EVERYDAY
YES
Includes an approved school logo
YES
Includes an approved school logo
YES
Uses official Uplift Education department logo teacher
ALL DAY
EVERYDAY
NO!
School logo must be in black, white, gray or official school color
NO!
Alters the school name and does not include school logo
NO!
Alters the school name and does not include “Uplift” before school name
NO!
Does not include full school logo
Teaching & Learning Uplift Education Teaching & Learning
Colors
When choosing colors for your shirt and designs, we encourage you to stick with official school or Uplift colors, however, we know that color is a great way to be creative. If you want to choose a different color for a t-shirt, your imprint should be in either an offical school or Uplift color or in black, white or gray. Refer to the Color Guide for official school colors.
Apparel and Swag
Creation and Approval
Unfortunately, the Marketing department does not have the staffing resources to create t-shirt designs for campus clubs, events, and general spirit wear, but vendors such as Custom Ink will allow you to create designs online or you can use Canva. All Uplift employees have access to a free Pro Canva account using their Uplift email. Learn more at https://uplifteducation.interactgo.com/page/7776.
ALL apparel and swag artwork must be approved prior to usage to ensure it meets branding guidelines. Send approval requests by submitting an iHelp ticket. Items produced without approval which do not meet guidelines are subject to reprint at the department’s or school’s expense. If you have any questions about your design or need clarification on branding guidelines, please submit an iHelp ticket.
https://uplifteducation.interactgo.com/page/7776
Athletic Logos
General Usage
The Marketing Department has created official mascot logos for each campus. These logos can be found on the Branding, Logos and Photos page on Uplink. (https://uplifteducation.interactgo.com/page/7541).
School mascot logos should be used for P.E. t-shirts, spirit wear and other sports-related apparel and swag. The Uplift Education Athletics department has partnered with BSN Sports to create options for team athletic uniforms and spirit wear that meet branding guidelines. Please contact Philip Gomez (pgomez@ uplifteducation.org) with any questions regarding athletic uniforms.
Additional spirit wear created by the school should follow the same general branding guidelines as all other logos. Refer to the School Logos and Apparel and Swag section for details on usage.
Logo Restrictions
Athletic logos are designed to provide a consistent image for your school, as well as provide a consistent look across our network.
Mascot images and colors can be mixed and matched as long as the overall design follows guidelines.
basketball basketball basket ball
If mascot name or image only is used, school name or crest must also be included
If mascot name or image includes school name as well, no other branding is needed.
If block letter is used alone, school name or crest must also be included.
IB® and Special Edition Logos
General Usage
International Baccalaureate® (IB) logos may be used by schools authorized in any of the IB® programs. Logos can be used in email signatures (see email signatures page), and can also be used on any correspondence, apparel or swag if desired.
Use of an IB® logo will follow the same branding guidelines as all other logos.
Special Edition logos, such as anniversary logos, will be created for network and campus use from time to time. These logos will generally have a limited usage and will be accompanied by their own set of branding guidelines.
Logo Availability & Formats
IB® logos for each campus are available on the Branding, Logos and Photos page on Uplink. (https:// uplifteducation.interactgo.com/page/7541).
There are logos for PYP, MYP, DP, Continuum, and general program logos, as applicable to your school’s authorization. Additionally, there are logos that combine your school’s crest or name with the IB logos.
Most logos are available in full color and in one color format in a variety of file types.
Logo Restrictions
DO NOT:
• Scale the logo below 1/2” tall for the horizontal version or 1-1/4” wide for the vertical version when using the logos for print or digital applications.
• Scale the logo below 1” tall for the horizontal version or 1-1/2” wide for the vertical version when using the logos on apparel. For swag items, logos should be sized to fit the available imprint area.
• Scale the logo disproportionately. Hold the shift key on your keyboard down while scaling to maintain the aspect ratio.
• Alter the placement or size of any of the elements of the logo independently.
IB® Logo Usage and Restrictions
IB logos can be used by schools authorized in one or more IB® programs. Below are samples of the logos that are available and how each logo can and cannot be used. The IB World logo can only be used by campuses that are FULLY AUTHORIZED. If, for example, only the high school is DP authorized, you can use the IB DP logo for your high school, but not the IB world logo. For more details, refer to the IB’s Brand Guidelines.
School and IB® Logos
School and IB logos can be used in place of the normal crest or block/name logo for schools that are fully authorized for all grades. If only one school (primary, middle or high) is authorized, you must use the appropriate IB program logo in conjunction with your school logo. Maintain the white space around the logos as included in the files.
IB World School and Program Logos
Any of the above logos can be used on correspondence and marketing materials along with an official school logo or crest. They must be used exactly as shown.
DO NOT:
• Use the PYP, MYP or DP logos except with information related to only that program or when referring only to that authorized school. For example, if you are developing a flyer about the PYP Programme, use the above PYP logo along with your regular school logo. Fully authorized campuses should use the IB world logo.
• Use the IB Continuum logo unless you are authorized in PYP, MYP and DP. The continuum logo as shown above (with the IB logo) can be used along with an official school logo.
https://www.ibo.org/globalassets/digital-tookit/pdfs/brand-guidelines-en.pdf
DO NOT:
• Allow parent or student groups to use ANY of the IB® logos. Logo use is restricted for use by authorized schools only.
| • | Alter the logos in any way, including the white space around the logos as included in the files. |
| • | Place the logos on top of photos. |
For questions on placement or usage, refer to the IB’s Brand Guidelines.
https://www.ibo.org/globalassets/digital-tookit/pdfs/brand-guidelines-en.pdf
Email Signatures
General Usage
Official email signatures should be used on all email correspondence from an Uplift email account. Employees should not create custom signatures.
Download
A link to the official school email signature for your school is available on the Branding, Logos and Photos page on Uplink. (https://uplifteducation.interactgo.com/page/7541).
Signature Setup
Copy the email signature from the location above and paste the signature into the Microsoft Outlook signature area. Once pasted, replace the placeholders with your name, title, email and phone number.
For detailed instructions on setting up a signature in Outlook, refer to this article.
Signature Restrictions
DO NOT:
| • | Alter the signature in any way except to replace the placeholders with your information. |
| • | Delete any of the information, including the Open Records Notice. |
| • | Change any of the hyperlinks. School signatures will go to the school’s Facebook page, and the network |
Twitter, Instagram, and LinkedIn sites.
https://support.office.com/en-us/article/create-and-add-a-signature-to-messages-8ee5d4f4-68fd-464a-a1c1-0e1c80bb27f2
Color Guide
Grades 6th-12th Full set of logos for BSWH partnership available here.
Grades PK-5th https://www.dropbox.com/scl/fo/3gukxa1bdvfpf534gn3qs/AKv6lef4e4mPmSBXUyrvuVw?rlkey=7li9u69x37x55rr2wasts3xf8&st=ldzzwpxf&dl=0 https://www.dropbox.com/scl/fo/3gukxa1bdvfpf534gn3qs/AKv6lef4e4mPmSBXUyrvuVw?rlkey=7li9u69x37x55rr2wasts3xf8&st=ldzzwpxf&dl=0 https://www.dropbox.com/scl/fo/3gukxa1bdvfpf534gn3qs/AKv6lef4e4mPmSBXUyrvuVw?rlkey=7li9u69x37x55rr2wasts3xf8&st=ldzzwpxf&dl=0
Grades 6th-12th Full set of logos for BSWH partnership available here.
Grades PK-5th https://www.dropbox.com/scl/fo/rkukypiuayenhbvfb1tws/h?rlkey=xf74ser7jqfgzedqjiu0aa4cn&st=5fyqhw3l&dl=0 https://www.dropbox.com/scl/fo/rkukypiuayenhbvfb1tws/h?rlkey=xf74ser7jqfgzedqjiu0aa4cn&st=5fyqhw3l&dl=0 https://www.dropbox.com/scl/fo/rkukypiuayenhbvfb1tws/h?rlkey=xf74ser7jqfgzedqjiu0aa4cn&st=5fyqhw3l&dl=0
| Uplift Education Logos |
| Department Logos |
| Program Logos |
| School Logos |
| Apparel and Swag |
| Athletic Logos |
| IB and Special Edition Logos |
| Email Signatures |
| Color Guide |
File details come from the government source that posted it. Updated .