3-Specifications B2300027 Digital Web-Based Wayfinding 4.1.26.pdf

City of Dallas Specifications & Scope of Work

Request For Proposals (RFP)

Project Title: Digital Web-based Wayfinding Mobile Application

Buyer Solicitation Number: B2300027 http://www.dallascitynews.net/

Scope of Work

I. Introduction, Purpose and Intent

Dallas Love Field (DAL) is a large airport serving millions of passengers and supporting a diverse mix of domestic travelers. DAL is committed to enhancing passenger experience using accessible and reliable technology solutions that improve navigation throughout the airport. As the airport continues to modernize its facilities, there is a need for a Digital web-based wayfinding application that enables passengers to efficiently navigate through the terminal and other public access environments at the airport using mobile devices. This wayfinding system would incorporate an integrated Artificial Intelligence model to identify customer patterns and behavior allowing Dallas Love Field Airport to deliver expanded customer support, enhanced services and strategic digital retail suggestions to customers as they move through the airport.

The intent is to establish a 2-year contract with two, 1 year renewal options to design, implement, host and maintain, a Digital web-based Wayfinding mobile application to guide passengers through the public and commercial areas of Dallas Love Field Airport. It will enhance accessibility and inclusivity by providing support for persons with disabilities and those requiring personalized navigational assistance. Additionally, this service can also be used by authorized contractors to navigate in designated public areas such as contractor parking. This offers our passengers and the public an immersive experience by providing real time, accurate location information for airport services, amenities and operational functions through dynamic maps. This system should utilize GPS Navigation augmented by an internal GIS, ESRI, as built drawings. The wayfinding application will support seamless passenger movement and provide personalized assistance by integrating links to flight information and other airport services, contributing to an improved travel experience.

Advantages & Benefits of a Wayfinding System

Empowering Passengers to be able to navigate the airport without necessarily needing the assistance of Department of Aviation (DOA) staff or contractors, this represents a reduction in staff manhours allocated to those functions which improves the efficiency of our staff. Provide customers with a digital assistant that frees up DOA staff particularly in the terminal operations areas and allows our paid-staff to focus more directly on operations and the overall customer services at Dallas Love Field.

Improvements to Safety and Security for travelers by providing up-to-date alerts in real time as well as emergency procedures and even assist staff with crowd management.

Should be able to allow DOA to leverage Data-Driven Signage and Technology Information Systems allowing customers and passengers to submit questions and assist with the navigation of Terminal and parking areas using the convergence of AI, data and passenger intent to provide relevant information throughout their journey.

Predictive Passenger Models: A data driven, AI assisted system could inform the passenger proactively of flight information such as delays, changes or cancellations. Even changes in gate and baggage numbers combined with TSA wait times and personalized system recommendation would positively augment the customer experience at DAL.

Increase in Concession Utilization because the passenger/customer is able to efficiently locate retail, food, amenities and services., An AI centric system could allow DAL to suggest exclusive deals to restaurants and retail stores by offering tailored recommendations specific to each passenger behavior.

Coverage Areas + Concourse

PARKING B

PARKING C PARKING A

TERMINAL

AREAS

CONOURSE

Contractor Responsibilities

• Define, Create and Manage wayfinder Decision Tree

• Install and implement digital navigation platform

• Implement Capacity testing

• Implement Capacity planning

• Expand development and testing of new API’s for various DAL interface

• Expand coverage in phases starting with Concourse, Terminal, then A, B and C

• Expand customer facing tools and features

• Establish & Define new Programming Methodologies

II. Vendor Qualifications

Dallas Love Field Airport (DAL) is seeking a reliable proposer with expertise in designing, developing and implementing AI mapping solutions and wayfinding tools for mobile phones users using all available communication and sensor technology for detection and site mapping.

III. Proposal Submittal Requirements

OUTLINE FOR SUBMITIAL

1. Cover Letter

2. Table of Contents

3. Executive summary, company, location and facilities

4. Qualifications of proposer & references

5. Account management and quality assurance information

6. Services offered - description, brochures, etc.

7. Bid sheet.

COVER LETTER

The submission shall be transmitted with a cover letter signed by the submitting Proposer's authorized representative identifying its interest in serving as agent for this proposal, identifying general contents of the transmittal, and determining the name, address, telephone number, and email address of the firm's contact person for the submission.

EXECUTIVE SUMMARY

The Proposer should provide information about the company, facilities, business experience, and background in this section. Include complete details regarding expertise in the performance of innovations workforce analysis, staff training, and successful implantation and outcomes.

The Proposer has registered to do business with the Secretary of State (Texas) and has registered with the City of Dallas as a vendor. (CODVendorRegistrations@dallas.gov)

QUALIFICATIONS & REFERENCES

The Proposer shall list the qualifications as noted below within the Specifications. The successful Proposer (s) shall be an established firm with recent experience in similar size contracts. The successful Proposer (s) shall possess and maintain the capability to provide the service necessary throughout the contract. The Proposer shall also provide three references (the City reserves the right to ask for additional references) from other large agencies or comparable contracts showing reliable delivery of services, expertise, and timely response on service.

1. The qualifications as set forth are designed to establish experience criteria with which the Proposer demonstrates the company's capability.

2. Proposers shall describe their approach to performing services in an active construction environment, including coordination with Airport staff and accommodation of Love Field Expansion Program (LEAP) related impacts.

3. A minimum of five years’ experience building AI mapping solutions with two years’ performing similar services in the airport or aviation industry

a. Operating experience and reputation for quality of service and cooperation and the ability to adequately train staff in innovative methodology and project execution.

b. The ability to begin operation upon the contract start date.

c. The ability to provide experienced professional and technical services in staff developments.

d. The ability to provide on-site assessments, audits, and interviews.

4. The Proposer shall provide complete information in the Proposal about the following key staff positions with the following minimum requirements:

a. Contract Manager(s):

i. Shall possess a minimum of five (5) years of experience in the area of expertise, including two (2) years of consulting in aviation/airport industry.

https://www.sos.state.tx.us/index.shtml mailto:(CODVendorRegistrations@dallas.gov

ii. Shall be able to communicate effectively in oral and written.

iii. Background on team members with experience and expertise.

IV. Specifications or Scope of Work

This system should utilize the latest digital wayfinding technology which may include Artificial Intelligence or AI mapping to facilitate the efficient movement to ticketing counters, parking, restaurants, taxis, ride-shares, vending, baggage, restrooms and other publicly accessible areas at Dallas Love Field. System should provide directional and optimized routing for pedestrians as well as informational and identification cues that facilitate appropriate data push to devices relative to customer placement and needs, including commercial and retail interests such as restaurants, shopping, bars and mobile services including Taxis, Uber, Lyft and other rideshare and persons with disabilities.

Features must be accessible in real time and use a Digital Web-based application deployable on smart phones via QR code and augmented by other technology infrastructure such as digital signage.

Features of AI Mapping should include Data Collection so that complex analysis and trend interpolations can be measured and identified in real time dashboard reporting. System should allow for beacon-less navigation that encompasses AI to deliver analysis and analytics of data. Application should also contain built-in automation of mapping tasks through customer interface. Systems must integrate with existing platforms such as Pax Loyalty to facilitate and extend those benefits to be identified and illustrated on this platform. This system will include Dynamic Maps or Interactive Maps, which are digital maps that support gestures similar to zoom, pan, ease, fly, pitch, rotate and bearing.

The Proposer will meet with Dallas Love Field Stakeholders to provide feedback on their visions and expectations. Stakeholders include:

• GIS-Geographic Information Systems – Aviation Operations Technology

• All Department of Aviation (DOA) division leaders as specified.

Stakeholders will provide input that affects the development of Workflows, and Decision Trees. Proposers will customize: AI mapping, Data Collection, Data Analysis, Automated Mapping Tasks, Dynamic Maps, and GPS Navigation Systems. DAL should have the ability to change businesses on the Mapping database in anticipation of new or changes in business operations or other structural changes at the airport and wayfinding solution for airport users in terminal areas including terminal building (indoor/outdoor) with seamless transition in and out of all parking garages and surface lots using all available communication, sensor, and detection technology and deliver Wayfinding capability via QR coding for Android and/or IOS users while at Dallas Love Field Airport.

Due to anticipated impacts from the Love Field Expansion Program (LEAP), the selected vendor is required to coordinate services, deliverables, and implementation schedule to accommodate changes resulting from airport construction activities.

• Contractor shall Coordinate with airport staff, construction managers, & other designated stake holders to ensure continued service during construction phases

• Contractor shall Adjust deployment, installation, maintenance and operational activities as needed to align with construction phasing and access limitations

• Contractor shall provide services to support system updates as required including but not limited to, relocation, reinstallation, or replacement of system components impacted by construction.

• Contractor must have flexibility in scheduling, staffing and service delivery during construction.

• This program will establish precise location of users and e-deliver a solution via mobile phone or kiosk to desired destination. Additionally, the proposer will support training, marketing, and communication for all new technology changes and capability. The proposer may also develop API software for back-end systems such as but not limited to: Pax Loyalty program for concessions and parking, TNC/Shuttle information, TSA wait times, Parking Reservation System, and emergency messaging to PLUG-IN to Application Technology for complete pax wayfinding and airport experience. Materials will include Projects and or templates.

• All training documents must be delivered to the city in hard copy and electronic.

• Any electronic training document must be free of computer virus.

• All hard documents will be required for the stakeholder assessments, In-person workshops, and online webinars.

• DAL will provide the vendor with designated meeting times and rooms to accommodate all meetings/trainings and facilitate the contract.

• All created training documents can be duplicated for future training sessions. Not limited to project workbooks and/or templates.

• DAL will provide WIFI and assistance for connections.

• Travel and Accommodations will be included in cost.

OBSERVANCE OF LAWS, RULES AND REGULATIONS

A. The Contractor shall at all times comply with all applicable laws, rules, regulations and orders of the federal government, State of Texas and the City of Dallas.

B. The Contractor shall also abide by all rules, regulations, and directives prescribed for the facilities by the City.

V. Service Completion 6 months