26-8690_Solicitation.pdf

COLLIER COUNTY

BOARD OF COUNTY COMMISSIONERS

REQUEST FOR PROFESSIONAL SERVICES (RPS)

In accordance with Florida Statute 287.055 Consultants’ Competitive Negotiation Act

FOR

PARKS AND RECREATION MASTER PLAN

RPS NO.: 26-8690

VALESKA ESCOBAR, PROCUREMENT STRATEGIST III

PROCUREMENT SERVICES DIVISION

3295 TAMIAMI TRAIL EAST, BLDG C-2

NAPLES, FLORIDA 34112

TELEPHONE: (239) 252-2220

Valeska.Escobar@collier.gov

SOLICITATION PUBLIC NOTICE

REQUEST FOR

PROFESSIONAL SERVICES

(RPS) NUMBER:

26-8690

PROJECT TITLE: PARKS AND RECREATION MASTER PLAN

PRE-PROPOSAL

CONFERENCE:

OCTOBER 29, 2026, AT 11:00AM EST

LOCATION: PROCUREMENT SERVICES DIVISION, CONFERENCE ROOM A,

3295 TAMIAMI TRAIL EAST, BLDG. C-2, NAPLES, FL 34112

RPS OPENING

DAY/DATE/TIME:

NOVEMBER 18, 2026, AT 3:00 PM EST

PLACE OF RPS OPENING: PROCUREMENT SERVICES DIVISION

3295 TAMIAMI TRAIL EAST, BLDG. C-2

NAPLES, FL 34112

All proposals shall be submitted online via the Collier County Procurement Services Division Online Bidding System: https://procurement.opengov.com/portal/collier-county-fl.

INTRODUCTION

As requested by the Collier County Parks and Recreation Division (hereinafter, the “Division or Department”), the Collier County Board of County Commissioners Procurement Services Division (hereinafter, “County”) has issued this Request for Professional Services (hereinafter, “RPS”) with the intent of obtaining proposals from interested and qualified Consultants in accordance with the terms, conditions and specifications stated herein, in the Solicitation and/or attachments. The Consultants at a minimum must achieve the requirements of the Specifications, Scope of Services or Scope of Work stated. All references to “Consultant” are also referred to as “Consultant,” “Firm,” “Offeror,” “Contractor,” and “Consultant.”

BACKGROUND

Collier County Parks and Recreation Division (CCPRD serves more than 400,000 residents, not including seasonal visitors. CCPRD manages and operates over 2,000 acres. CCPRD has a partnership with the University of Florida Extension office which provides research and education in areas of horticulture. CCPRD is currently accredited by the Commission for Accreditation of Park and Recreation Agencies (CAPRA).

Collier County residents and visitors have high expectations for the quality, variety, and cleanliness of our Parks facilities and for the customer service they receive. Our customer base has grown to expect, and rely on, affordable prices with exceptional value for the many services the Division offers. Reaching the County’s diverse population through effective and varied forms of communication and continuing to provide excellent services is essential to not only maintaining but enhancing CCPRD excellent public image.

CCPRD services throughout Collier County offer a broad range of facilities and recreational opportunities that meet the economic, cultural, and seasonal needs of the community. The seasonal needs are met through incremental program offerings and additional seasonal staffing, especially at beach and boat park locations.

CCPRD’s mission is to provide leisure and recreational opportunities for the communities we serve. To optimize and strategically plan the County’s existing parks resources and assets, the County is interested in preparing a comprehensive Master Plan. Through this solicitation, the CCPRD seeks to continue fostering community building, supporting health and wellness, promoting conservation and environmental stewardship, and stimulating economic activity. Consultants interested in participating should be comprised of professionals with expertise in parks and recreation, planning, communications, and market research amongst other relevant disciplines.

AWARD AND TERM OF AGREEMENT

County reserves the right to modify this scope during negotiations for budgetary reasons.

https://procurement.opengov.com/portal/collier-county-fl

The contract term, if an award(s) is/are made, will commence on the date of the Notice to Proceed and end upon final acceptance and approval of the final payment by Collier County.

Prices shall remain firm for the term of the awarded contract.

DETAILED SCOPE OF SERVICES

CCPRD is seeking proposals from Consultants to develop a comprehensive Parks and Recreation Master Plan. The selected Consultant will be responsible for all Parks and Recreation facilities, programs, services, operations, fee policy assessment, and maintenance. The Master Plan must provide an implementation schedule for the plan, recommendations for modifications and improvements to parks facilities, sports fields, fitness centers, beach parks, aquatics centers, programs, services, and amenities including County owned marinas and sports complex.

Additionally, it shall include an evaluation of staff, budget capacity, and financial strategies. The plan shall take into consideration any park-owned facility operated by a third party and evaluate the needs of the facility for the Parks and Recreation Division. See Attachment A for a list of Park’s and Recreations Facilities and Attachment B 2018 Master Plan as references.

The Master Plan shall:

• Establish a clear, data-driven vision for the future of CCPRD parks, facilities, programs, and services.

• Assess current conditions, operations, staffing, financial capacity, and maintenance practices.

• Identify community needs, market trends, and future demand. Analysis must include community needs assessment with feedback from park users and non-users.

• Provide recommendations for improvements to:

o Recreation Centers o Sports fields o Beach parks o Fitness centers o Aquatics centers o Marinas o Trails o Sports complex

• Evaluate fee structures, affordability, and equitable access.

• Provide a phased implementation plan with timelines, priorities, and cost estimates.

CCPRD is seeking proposals from interested parties to provide park planning services to the County for the following:

Task 1: Market Research, Community Profile, Business Planning, and Fund Analysis for Parks Facilities and Services Task 2: Open Space Planning Services for Parks Facilities Task 3: Social Service & Recreation Program Assessment Task 4: Master Plan Development Task 5: Implementation Strategy Task 6: Meetings, Outreach & Coordination, Project Deliverables, and Project Schedule

Task 1: Market Research, Community Profile, Business Planning, and Funding Analysis for Parks Facilities and Services

• Market Research:

The Consultant shall conduct comprehensive market research including, but not limited to:

A. Analysis of existing market conditions, participation, demographics, service areas, and competitive landscape.

B. Assessment of unmet needs, gaps in service, and future demand.

C. Segment analysis of park patrons and user groups.

D. Trends analysis (local, regional, national).

E. Benchmarking analysis comparing CCPRD to peer communities regarding, facility types and quantities, program offerings, staffing models, funding levels, and operating hours and service standards.

F. Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis.

G. Development of customer profiles; and, H. Analysis of Privatized Parks and Recreation Facilities, including:

o Success of privatization efforts o Residential and economic impacts o Affordability and accessibility o Operational and financial performance

• Community Profile

The Consultant shall:

A. Document Collier County’s unique geography, demographics, and trends.

B. Review relevant planning documents (Comprehensive Plan, Transportation Plan, Collier County

Strategic Plan, etc.).

C. Identify demographic, economic, and social trends influencing future recreation needs.

D. Geographical use of parks & facilities E. Desired Improvements

• Business Planning The Consultant shall evaluate and provide recommendations on:

A. Organizational structure, workflows, and operational efficiency.

B. Compliance with policies, procedures, and industry standards.

C. County division roles and responsibilities at park facilities.

D. Staffing levels and position analysis.

E. Interlocal, management, lease, and Youth Sports Facility Agreements (“YSFA”).

F. Feasibility of proposed programs, facilities, and operational models.

G. Commercial recreation opportunities.

H. Fee structures and recommended improvements.

I. Facility operating hours.

J. Grant opportunities and evaluation procedures.

K. Review of ordinances related to parks development and recommended amendments.

L. Business proposal analysis and technical consultation for new opportunities.

M. Develop Level of Service (LOS) Standards for park acreage, facility types, service distribution, access

& proximity, and equity-based service delivery; and, N. Implementation and compliance methods.

• Funding & Site Analysis The Consultant shall:

A. Conduct site assessments for all CCPRD parks and facilities.

B. Evaluate suitability for multi-use activities.

C. Inventory public/private green fields, grey space, utility easements, and linear trail corridors.

D. Identify capital improvement needs for existing and potential facilities.

E. Evaluate condition, capacity, and lifecycle status of all assets.

F. Identify redevelopment opportunities for future park development.

G. Review previous and current operating budgets.

H. Assess funding adequacy relative to system needs.

I. Identify gaps between current funding and projected needs.

J. Analyze long-range funding requirements for growth, development, and maintenance.

K. Analyze operational and maintenance standards.

L. Evaluate O&M expenditures for current and future facilities.

M. Provide O&M cost projections.

N. Identify opportunities for operational efficiencies.

O. Align recommendations with NRPA maintenance standards; and, P. Develop the County’s 10-year Capital Improvement Plan (CIP).

Task 2: Open Space Planning Services for Parks Facilities

The Consultant shall:

A. Conduct acquisition analysis and planning.

B. Assess regional vs. community park geography.

C. Evaluate Site/Park facilities – current and future locations. An inventory report is done annually, and the Annual Update and Inventory Report (AUIR) will be provided to the awarded consultant.

D. Evaluate land use and zoning for current and future park needs, including review of property currently owned by P&R to be converted.

E. Evaluate accessibility and transportation considerations for parks, recreational facilities, greenway trails, etc.

F. Utilize public input to develop future planning using surveys, focus groups, public meetings, etc.; and, G. Develop GIS-based maps including:

i. Existing parks, facilities, open spaces, and vacant parcels.

ii. Bikeways, linear parks, easements, and potential future park sites.

iii. Areas of deficiency and opportunity.

iv. Demographic overlays (age, income, density); and

v. Service area and access radius mapping.

Task 3: Social Service & Recreation Program Assessment

A. Inventory all recreation programs, social services, and alternative providers.

B. Evaluate adequacy of offerings for all age groups.

C. Conduct a statistically valid needs assessment (participation, satisfaction, willingness to pay).This assessment is to include an analysis that is all encompassing of current users and non-users.

D. Identify needs related to sports, outdoor recreation, aquatics, cultural arts, special events, and social services (including Child Care, Youth/Teen programs, Adult programs and Senior programs).

E. Analyze access and opportunity related to scheduling, seasonality, and participation barriers.

F. Review marketing and public relations efforts and recommend improvements; and G. Evaluate cost recovery practices and recommend balanced fee strategies.

Task 4: Master Plan Development

The Consultant shall develop multiple master plan scenarios based on:

A. Needs assessment findings B. Facility analysis C. Level of Service Standards D. Demographic and growth projections

The Consultant shall evaluate and recommend optimal configurations for:

A. Athletic fields B. Courts (tennis, pickleball, etc.)

C. Playgrounds D. Aquatics E. Indoor recreation spaces F. Marinas and waterfront facilities G. Special-use facilities

The Consultant shall prepare conceptual or illustrative plans for:

A. New facilities B. Renovations C. Park expansions D. High-priority sites

Task 5: Implementation Strategy

A. Prepare itemized capital cost estimates for all recommended improvements; and B. Develop a 5-year, 10-year, and 20-year master plan implementation plan outlining:

i. Priority rankings.

ii. Capital and operational impacts.

iii. Funding pathways - including, but not limited to, municipal taxes, bonds, grants, user fees, public-private partnerships, and sponsorship & naming rights; and

iv. Sequencing and dependencies.

Task 6: Meetings, Outreach & Coordination, Project Deliverable, and Project Schedule

1. MEETINGS

The Consultant shall participate in:

A. Kick-Off Meeting B. Monthly Progress Meetings C. Stakeholder engagement meetings/focus groups to ensure that all sectors in the community are represented:

i. Youth Sports, YSFA organizations,

ii. Adult Sports (including Pickleball)

iii. Environmental & Water

iv. Cultural Arts

v. Special Populations

vi. Seniors

vii. Youth & Teen

viii. Civic Groups

2. OUTREACH & COORDINATION

The Consultant shall conduct the following community outreach & coordination events to complete the items outlined in Tasks 1 – 5.

A. Needs Assessment Surveys Conduct statistically valid communitywide survey(s) addressing:

i. Use of parks and facilities.

ii. Desired improvements.

iii. Importance and benefits of parks and recreation.

iv. Role of arts in parks and open spaces.

v. Willingness to fund improvements; and,

vi. Flexible participation options (including online engagement).

B. Public Workshops Conduct public workshops to engage:

i. Residents in several geographic areas, including Immokalee (a minimum of two public workshops per County district)

ii. Recreation Advisory Board

iii. Key community stakeholders

C. Staff Workshops Meet with CCPRD staff to assess operational needs, challenges, and future growth requirements.

3. PROJECT DELIVERABLES

The GIS databases, geodatabases, CAD Files, mapping products, survey results, models, graphics, and supporting data developed under this contract shall become the property of Collier County upon completion.

The Consultant shall provide:

A. Draft and Final Parks and Recreation Master Plan.

B. Market research report.

C. Community profile.

D. Business planning and operational assessment.

E. Needs assessment summary.

F. Open space and land use analysis.

G. GIS-based maps, inventories, and planning documents.

H. Conceptual plans.

I. CIP & implementation plan in accordance with Tasks 4 & 5.

J. Implementation and funding strategy.

K. Maintenance and operations standards.

L. Feedback on system for allocating facilities, specifically fields, for organization use M. Public relations and communications recommendations; and, N. Presentation materials for PARAB, CMO, and BCC.

4. PROJECT SCHEDULE

The Consultant shall propose a detailed project timeline including:

A. Project Kickoff.

B. Milestone Deliverables.

C. Community Engagement Phases.

D. Draft Plan Submission; and E. Final Plan Presentation & Adoption.

The final project schedule will be negotiated between the County and the Consultant and finalized prior to contract award.

Qualifications Consultants interested in submitting a proposal should provide professionals with expertise in the following:

A. A minimum of five years’ experience in municipalities for park and recreational-related projects that include but are not limited to pickleball, marina, aquatic facilities, campgrounds, senior citizen centers, eco-tourism, and sports programs.

B. Marketing and business analysis to include revenue and expense forecasting, fee study assessment, and feasibility analysis.

C. Program Life Cycle Analysis.

D. Commercial analysis.

E. Qualitative and quantitative data collection methods, including but not limited to surveys and various focus groups.

F. Qualitative analysis methods.

G. Presentations and reporting.

H. Experience in projects ranging in scope from small neighborhood parks (two to five acres) to larger parks.

I. A variety of planning experience with projects that include but are not limited to marinas, aquatic facilities, campgrounds, senior citizen centers, nature preserves, sports complexes, greenways, trails, etc.

J. Land use and zoning analysis.

K. Park planning to include but not limited to analysis of existing conditions, master plans, program analysis, and graphic illustration and renderings.

L. Working with the public through the facilitation of meetings to include but not limited to surveys, workshops, mediation, and dispute resolution as it relates to parks and recreation-specific public concerns.

M. Policy analysis needs to include but not limited to recreation trends, liability issues in parks, existing fee study analysis, and legislative issues related to parks and recreation.

The County’s Selection Committee will evaluate proposer qualifications consistent with the Evaluation Criteria and the requirements outlined in this Scope of Services.

Certifications/Licenses

It is required for consultants to have a minimum of one staff member who will be directly involved with the Master Plan to hold certifications from the American Institute of Certified Planners.

It is expected that staff presented in the proposal be part of the final team.

The County’s Selection Committee will evaluate proposer Certifications/Licenses consistent with the Evaluation Criteria and the requirements outlined in this Scope of Services.

RESPONSE FORMAT AND EVALUATION GRADING CRITERIA FOR DEVELOPMENT OF

SHORTLIST:

1.1 Consultants are encouraged to review the Request for Professional Services Instructions and Evaluation Criteria, which includes the evaluation process.

1.2 For the development of a shortlist, the following Evaluation Criteria will be utilized by the County’s Selection Committee to score each proposal. Proposals must address all the following criteria:

No. Evaluation Criteria Maximum Points

1 Ability of Professional Personnel 20 Points

2 Certified Woman and/or Minority Business Enterprise

5 Points

3 Past Performance 25 Points

4 Project Approach, Willingness to Meet Time and Budget Requirements

20 Points

5 Location 10 Points

6 Recent, Current, and Projected Workloads of the Firm

20 Points

TOTAL 100 Points

Detailed Criteria Descriptions are further described in the Instructions. Proposals must be assembled, at minimum, in the order of the Evaluation Criteria listed or the proposal may be deemed non-responsive.