2026-15_VisitFarragut.org_Website_Redesign_Addendum_1.pdf

Town of Farragut

Addendum 1

RFP No. 2026-15

VisitFarragut.org Website Redesign 09/13/2025

The proposer acknowledges this addendum shall modify and become a part of the original solicitation document. The Proposer further acknowledges that should it be determined at the time of the bid opening that the Proposer has failed to acknowledge receipt of ALL issued addenda; the Proposer’s Bid submission shall be rejected. The Proposer understands that any verbal representation made or assumed to be made during any oral discussion held between Proposer’s representatives and any Town personnel is not binding. Only the information issued in writing and added to the specifications by an official addendum is binding.

Reminder The Non-Mandatory Pre-Bid meeting will be held 9/16/25 at 2:30PM via TEAMS meeting. You must register in order to attend. The following link is to be used for registration:

https://events.gcc.teams.microsoft.com/event/48eb566c-aefd-4b3b-a9c4-f9045958a982@87e50c08-edf4-

4682-a80f-f07bbab5dc2d

Attendance at the Non-Mandatory Pre-Bid Meetings is not a prerequisite for submitting a response to this

Request for Proposal. However, all prospective Proposers are strongly encouraged to attend, as the meetings will provide an opportunity to obtain clarification of the specifications, and address any questions pertaining to the scope of services. Any verbal information provided at the meetings shall not be considered binding. Any material changes or clarifications resulting from the meetings will be issued in the form of a written addendum to the solicitation.

Q1. In section 1.8 Bid Bond Guaranty, is this necessary for a job this size?

A1. We are eliminating this requirement. Do not submit a Bid Bond with the proposal for 2026-15 VisitFarragut.org Website Redesign.

Q2. What are the primary goals of the website?

https://events.gcc.teams.microsoft.com/event/48eb566c-aefd-4b3b-a9c4-f9045958a982@87e50c08-edf4-4682-a80f-f07bbab5dc2d https://events.gcc.teams.microsoft.com/event/48eb566c-aefd-4b3b-a9c4-f9045958a982@87e50c08-edf4-4682-a80f-f07bbab5dc2d

A2. Please refer to the scope of work in the RFP documents found on any of these 4 websites:

1. Town Website (Free):

o https://link.edgepilot.com/s/e21d4051/d914nl_zIkSbJ5nskjuXHg?u=https://www.townoffarrag ut.org/Bids.aspx?CatID=17 o Registration is required but at no cost to vendors.

2. Vendorlink (Paid):

o https://link.edgepilot.com/s/cb5ff12b/xEUleExc3k2Kw81aTPmiwQ?u=https://www.myvendorli nk.com/external/home o Vendors must register and pay to access solicitations but benefit from exposure to opportunities nationwide.

3. Beacon (Paid):

o https://link.edgepilot.com/s/1f6497fb/IRQ_I4wvpEaSC2N_EUh0dw?u=https://www.beaconbid .com/login o Also requires vendor registration and payment, offering national visibility.

4. EUNA/Demand Star (Paid):

o https://www.demandstar.com/app/login o Also requires vendor registration and payment, offering national visibility.

o

Once you register, you can download all documentation, and you will receive updates to the solicitation as we post them

Q3. How will success be measured by traffic growth, engagement metrics, improved accessibility, or search rankings?

A3. Project success KPIs will look at an increase in website session, but it will also focus on the request for website enhancements.

Q4. Are there any specific challenges with the current website you’d like us to address?

A4. This will be discussed with the awarded vendor.

Q5. Will you provide brand guidelines including the existing palette & typography, to ensure consistency if commissioned?

A5. Yes, this will be provided to the awarded vendor We will also have some flexibility on typography and layouts.

Q6. Do you have reference websites or design styles you admire?

A6. This will be provided once a vendor has been awarded

Q7. Approximately how much existing content will need to be migrated or edited?

A7. We do not have specifics at this time.

https://link.edgepilot.com/s/e21d4051/d914nl_zIkSbJ5nskjuXHg?u=https://www.townoffarragut.org/Bids.aspx?CatID=17 https://link.edgepilot.com/s/e21d4051/d914nl_zIkSbJ5nskjuXHg?u=https://www.townoffarragut.org/Bids.aspx?CatID=17 https://link.edgepilot.com/s/cb5ff12b/xEUleExc3k2Kw81aTPmiwQ?u=https://www.myvendorlink.com/external/home https://link.edgepilot.com/s/cb5ff12b/xEUleExc3k2Kw81aTPmiwQ?u=https://www.myvendorlink.com/external/home https://link.edgepilot.com/s/1f6497fb/IRQ_I4wvpEaSC2N_EUh0dw?u=https://www.beaconbid.com/login https://link.edgepilot.com/s/1f6497fb/IRQ_I4wvpEaSC2N_EUh0dw?u=https://www.beaconbid.com/login https://www.demandstar.com/app/login

Q8. For new content types, should each have its own template and unique submission workflow?

A8. We are open to suggestion on the topic

Q9. Will content updates be handled soley by Town staff, or do you anticipate ongoing content support from our team?

A9. The majority will be handled by Town Staff.

Q10. What are the main objectives for SEO?

A10. SEO should be focused on tourists but also optimized for residents as well.

Q11. For quarterly SEM campaigns, do you have a target audience, geographies, or KPIs defined?

A11. This will be discussed with the awarded vendor.

Q12, Are there existing analytics accounts that we should integrate, or will those be set up fresh?

A12. We currently have a google analytics and search consol account.

Q13. Do you have a preferred accessibility benchmark?

A13. Compliance should be based off the most current requirements for government agencies.

Q14. Should we include regular accessibility audits post launch?

A14. Yes

Q15. Are there multilingual or translation requirements?

A15. This is not required but could be potentially useful in the future.

Q16. Do you have a preferred hosting provider?

A16. We are open to suggestions

Q17. What security standards or protocols should the site follow?

A17. We are open to suggestions on this topic and there will also be a discussion between the awarded vendor and our IT department.

Q18. What level of ongoing maintenance is expected?

A18. Regular maintenance is expected to keep the website updated and running smoothly.

New features will be discussed on a case-by-case basis.

Q19. How many staff members will require training, and what are their roles?

A19. Currently 2 staff members will be trained. The Tourism Manager and Tourist Program Coordinator.

Q20. Should training be role-based and how detailed should written documentation be?

A20. Training will not be role-based as these two will both be making edits to the page.

SOPs for processes should be more detailed.

Q21. Beyond training, would you like us to recommend a governance model for content and system management?

A21. This is not required but could potentially be useful.

Q22. Who will be main point of contact on your team and how will decisions be made?

A22. Once the project begins, the main points of contact will be the Tourism Manager and Tourism Coordinator.

Q23. Do you have an expected timeline or milestone that the redesign must be done.

A23. Please refer to the RFP documents and the section labeled “Project Schedule and Contract Terms”.

Q24. What is your budget range for this project. Could you clarify how the budget is broken down?

A24. Please refer to the RFP documents and the section labeled: “Project Budget”

Q25. Could you please give us an extension to submit this proposal?

A25. No, at this time, the submittal date for proposals will not be changed. The Due date for proposals is September 30th, 2025, at 2:00pm, Please, refer to section 1.7 on how to submit your proposal.

Q26. Are you open to a hybrid delivery model with a mix of offshore and onshore resources?

A26. If you are referring to sub-contractors/partners, this isn’t issue as long as it is expressly explained in your proposal and security is also explained in your proposal and does not create a conflict for the Town of Farragut.

Q27. Is this contract intended to be awarded to a single vendor or multiple vendors?

A27. The Town of Farragut intended to award a contract to a single vendor.

Q28. Do you currently and/or will you have other advertisement outside of this contract that encourage traffic to your site?

A28. Yes

All communications regarding this RFP must be submitted via email to the Finance Department representative identified below:

Anissa Pratte, Staff Accountant apratte@townoffarragut.org

The Staff Accountant will be the sole point of contact for this RFP.

Proposers’ contact with anyone else in the Town is forbidden and may result in disqualification of the Proposer’s bid. Further, any oral communication will be considered unofficial and non-binding on the Town. Proposers should rely only on written statements issued by the Finance

Department representative.

mailto:apratte@townoffarragut.org