ABMC-Centennial Branding Guidelines.pdf
PDF 1 MB Posted
- Solicitation number
- 20240321_SAMRFP_CMS
- Issued by
- Not on record
About this file
This document contains the Centennial Branding Guidelines for the American Battle Monuments Commission (ABMC). The guidelines outline the primary and secondary color palettes, logo designs, and approved typography to be used for the ABMC's centennial branding. The document provides detailed specifications for the proper use of each logo variant, color values, and font styles.
The related federal contract opportunity is for the ABMC Museum and Archives Collections Management System (CMS). This solicitation seeks to acquire software licenses and support for a SaaS-based system that will provide unified management of the ABMC's museum objects and archival collections. The solution must enable efficient access to the electronic, physical, and local collections, bibliographic data, and full text content. The current collection consists of approximately 5,000 object entries with 25,000 media attachments, which must be migrated into the new CMS. The contractor shall implement, configure, maintain, and train users on the new CMS, which must meet all documented requirements outlined in the attached Performance Work Statement (PWS).
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Other files
| File | Type | Posted |
|---|---|---|
| 20240410_PWS_RevA_ABMC CMS.pdf | ||
| Objects Database Fields - Current CMS.xlsx | XLSX spreadsheet | |
| 20240319_PWS_ABMC CMS.pdf |
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Text version
Primary
ABMC Blue
PMS 281
CMYK 100/93/32/31
RGB 0/32/92
Hex #00205C
Secondary
ABMC Bronze
PMS 871
CMYK 46/44/72/18
RGB 128/117/82
Hex #807552
Alert
Gold #2
PMS 1117 C
CMYK 21/39/100/1
RGB 204/153/0
Hex #CC9900
Accent
Purple
PMS 669 C
CMYK 75/84/38/31
RGB 73/52/88
Hex #493358
Accent
Silver
PMS 176-2 C
CMYK 42/29/33/0
RGB 155/163/162
Hex #9BA3A2
Accent
White
CMYK 0/0/0/0
RGB 255/255/255
Hex #FFFFFF
Accent
Black
CMYK 75/68/67/90
RGB 0/0/0
Hex #000000
LOGO PROPER
FULL COLOR ALTERNATE LOGO
ONE COLOR SECONDARY LOGO — TRANSPARENT
SIMPLIFIED LOGO PROPER
THIS SIMPLIFIED VERSION OF THE ABMC CENTENNIAL LOGO SHOULD BE UTILIZED ON APPAREL AND WHENEVER EMBROIDERY IS NEEDED.
CENTENNIAL STYLE GUIDELINES
COLORS
COLOR HIERARCHY KEY
PRIMARY TYPEFACES
SECONDARY TYPEFACES
Minion Pro Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 Minion Pro Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Minion Pro Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Myriad Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Myriad Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Myriad Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Myriad Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Myriad Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Myriad Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Minion Pro SemiBold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
COLOR USED:
BLUE
COLOR USED:
BRONZE
COLOR USED:
PURPLE
COLOR USED:
BLACK
(ONLY USE WHEN BLACK & WHITE
IS THE ONLY OPTION)
COLOR USED: BRONZE COLOR USED: BRONZECOLOR USED: WHITE
(BRONZE NO INCLUDED - BACKGROUND)
COLORS USED:
BRONZE & BLUE
COLORS USED:
BRONZE & BRONZE
COLORS USED:
BRONZE & BRONZE
COLORS USED:
BRONZE & PURPLE
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