2024-25_RFP_Stadium_Investment_Deck.pdf

STADIUM INVESTMENT OPTIONS

2 0 2 4 - 2 0 2 5

ONE STOP SOLUTION FOR YOUR BUSINESS

PREMIUM EXPERIENCES

HISTORIC IMPACTICONIC PARTNERSHIP

PREMIUM SEATING

BENEFITS OF PREMIUM SEATING

PREMIUM FOOTBALL TICKETS

USE FOR BUSINESS DEVELOPMENT, STAFF RETENTION, VENDOR

APPRECIATION AND PERSONAL USE

FIRST RIGHT TO PURCHASE TICKETS

ADDITIONAL ROSE BOWL STADIUM EVENTS

EXCLUSIVE ACCESS TO PREMIUM SEATING EVENTS

BUSINESS MIXERS, WATCH PARTIES, AND MORE…

CHAMPIONS TAILGATE ACCESS

VIP PRE-GAME HOSPITALITY FOR EACH FOOTBALL GAME –

FOOD, DRINKS, TAILGATE TALK AND MORE…

DEDICATED PREMIUM SALES & SERVICE TEAM

ACCESSIBLE TO HELP YOUR TEAM REACH THEIR GOALS IN A

PREMIUM WAY!

SEATING OPTIONS

CLUB SEAT AMENITIES

AIR-CONDITIONED CLUB LOUNGE ACCESS

ALL-INCLUSIVE FOOD AND NON-ALCOHOLIC BEVERAGES

FULL BARS FOR PURCHASE OF ALCOHOL THROUGHOUT THE

CLUB SEATING LEVELS

PRIVATE RESTROOMS

COMPLIMENTARY VIP PARKING PASS FOR EVERY (4) CLUB

SEATS

OUTDOOR, COVERED SEATING WITH EXTRA-WIDE,

CUSHIONED SEATS

36”- 40” OF LEGROOM --- ALMOST 50% MORE SPACE THAN

LOWER BOWL SEATING

SUITE AMENITIES

PRIVATE, GAME DAY SPACE FOR YOUR GROUP

16 – 24 TICKETS (DEPENDENT ON SUITE LOCATION)

FOUR (4) – SIX (6) GUEST PASSES

COMPLIMENTARY VIP PARKING PASSES

EXTRA-WIDE, CUSHIONED EXTERIOR SEATS WITH CUP HOLDERS

PERSONALIZE YOUR CATERING EXPEREINCE --- NO FOOD AND

BEVERAGE MINIMUMS

SUITE CATERING ATTENDANT TO HANDLE ALL GAME DAY FOOD

AND BEVERAGE NEEDS

FLAT-SCREEN TELEVISION WITH IN-HOUSE FEED AND CABLE

CHANNELS

LOGE BOX AMENITIES

FOUR (4)-PERSON PRIVATE TABLE WITH PERSONAL TV

MOST EXCLUSIVE LOUNGE IN THE STADIUM

ACCESS TO AIR-CONDITIONED, 4,000 SQ. FT. LOGE

LOUNGE, LOCATED ON THE 50-YARD LINE WITH TABLE

SEATING FOR DINING AND LEATHER LOUNGE

FURNITURE

ALL-INCLUSIVE FOOD AND NON-ALCOHOLIC

BEVERAGES

FULL BAR, INCLUDING BOTTLE SERVICE AVAILABLE

COMPLIMENTARY VIP PARKING PASSES

PRIVATE RESTROOMS

PREMIUM SEATING OPTIONS

OPTION 1 – $100,000

17 Person Suite to all UCLA Football home games and Rose Bowl Game Suite F11

OPTION 2 – $55,000

16 Person Suite to all UCLA Football home games Suite E8

OPTION 3 – $17,000

4 Club Seats to UCLA Football home games and Rose Bowl Game Section 210, Row A, Seats 1-4

SPONSORSHIP

BENEFITS OF SPONSORSHIP

FOUNDING PARTNERSHIP

ALL ENCOMPASSING PARTNER OF THE ROSE BOWL STADIUM

IP RIGHTS

RIGHTS TO USE THE ROSE BOWL STADIUM AND MARKS

SIGNAGE WITHIN THE STADIUM

BRANDING ON SIGNAGE ON THE CONCOURSE AND INSIDE THE

VENUE THAT IS DISPLAYED DURING EVENTS

MARKETING & PROMOTIONAL OPPORTUNITIES

INCLUSIONG ON PRINT, DIGITAL AND SOCIAL MEDIA CHANNELS,

ON-SITE ACITVATIONS, SAMPLING, RADIO

FAN FEST AREAS

OPPORTUNITY TO ACTIVATE IN FAN FEST AREAS DURING UCLA

FOOTBALL AND THE ROSE BOWL GAME

B2B OPPORTUNITIES

NETWORKING AND B2B INTRODUCTIONS

EXCLUSIVE ACCESS & PRIVATE EVENTS

ACCESS TO EXCLUSIVE EVENTS AND OPPORTUNITY TO HOST

PRIVATE EVENTS

FOUNDING PARTNERSHIP

• ROSE BOWL STADIUM DESIGNATION

• USE OF ROSE BOWL STADIUM IP

• CATEGORY EXCLUSIVITY

• ONE (1) STADIUM RIM SIGN

• ONE (1) STADIUM GATE

• FOUR (4) CLUB SEATS TO ALL EVENTS

• PRE-GAME HOSPITALITY FOR ROSE BOWL GAME &

PARADE

• BROOKSIDE GOLF COURSE CART MEDIA

• DIGITAL AND SOCIAL:

• ROSEBOWLSTADIUM.COM

• MARKETING ON SOCIAL MEDIA

• ACTIVATION AT APPROVED STADIUM EVENTS

• UCLA FOOTBALL GAMES

• ROSE BOWL GAME

• SOCCER MATCHES

• CONCERTS

• ANCILLARY EVENTS

IP RIGHTS

THE RIGHT TO USE THE ROSE BOWL STADIUM MARKS

AND LOGOS

THE RIGHT TO UTILIZE PUBLIC STATEMENTS OR

PRESENTATIONS IN ADVERTISING:

“PROUD SPONSOR OF THE ROSE BOWL STADIUM”

“PROUD SPONSOR OF BROOKSIDE GOLF COURSE”

SIGNAGE

PERMANENT RIM SIGNAGE

FASCIA SIGNAGE ON THE PAVILION SIDE OF THE

STADIUM

LED SIGNAGE DURING UCLA FOOTBALL GAMES

SIGNAGE THROUGHOUT THE CONCOURSE

SIGNAGE WITHIN THE RESTROOMS

PRINT AND RADIO OPPORTUNITIES

FULL PAGE IN THE ROSE BOWL STADIUM GUIDE

RADIO SPOTS DURING UCLA FOOTBALL GAMES

RADIO SPOTS DURING THE ROSE BOWL GAME

PREGAME SHOW

LOGO INCLUSION IN OTHER VARIOUS MARKETING

MATERIALS

DIGITAL-SOCIAL MEDIA-EMAIL OPPORTUNITIES

LOGO INCLUSION ON THE ROSEBOWLSTADIUM.COM SITE

SOCIAL MEDIA CAMPAIGNS ON THE ROSE BOWL STADIUM

CHANNELS

INCLUSION ON ROSE BOWL STADIUM EMAILS

DIGITAL RETARGETING PLATFORM TO REACH

FANS THAT HAVE VISITED THE ROSE BOWL

STADIUM WEBSITE

• EMPLOYEE HIRING CAMPAIGN

• SUMMER FOR THE FALL SEASON

• WINTER FOR THE SPRING SEASON

B2B OPPORTUNITIES, TICKETS & EXCLUSIVE EVENTS

BUSINESS TO BUSINESS OPPORTUNITIES

• INTRODUCTIONS TO OTHER JMI

SPORTS PARTNERS

• INTRODUCTIONS TO VENDORS

• INTRODUCTION TO OTHER JMI

SPORTS PROPERTIES

INCLUSION INTO EXCLUSIVE EVENTS

• CENTURY CLUB PRIOR TO UCLA HOME

GAMES

• JMI SPORTS VIP HOSPITALITY PARTY

PRIOR TO THE ROSE BOWL GAME

• SUITE HOSTING

• PRIVATE EVENTS OPPORTUNITIES

TICKETS TO UCLA FOOTBALL AND THE

ROSE BOWL GAME

ROSE BOWL

LEGACY FOUNDATION

a nonprofit organization to preserve, protect and enhance the future of the Rose Bowl Stadium as a National Historic Landmark

THE ROSE BOWL LEGACY FOUNDATION

a 501c3 organization

MISSION: TO PRESERVE, PROTECT AND ENHANCE THE

FUTURE OF THE ROSE BOWL STADIUM AS A NATIONAL

HISTORIC LANDMARK

FOUNDED IN 2010, LEGACY HAS RAISED $50 MILLION+

IN GROSS DONATIONS TO SUPPORT CAPITAL

IMPROVEMENTS, EDUCATIONAL PROGRAMMING,

HISTORICAL RECOGNITION PROJECTS, AND OVERALL

OPERATIONS OF THE FOUNDATION’S NEEDS.

VOLUNTEER-LED BY A BOARD OF DIRECTORS AND

ADVISORY BOARD

THE FOUNDATION HAS GROWN FROM 23 LOCAL DONORS

IN 2015 TO NEARLY 5,000 DONORS NATIONWIDE TODAY.

BENEFITS OF SUPPORTING LEGACY

TAX-DEDUCTIBILITY & PHILANTHROPIC RECOGNITION IN

SUPPORT OF A COMMUNITY ICON.

PUBLIC RECOGNITION AT THE ROSE BOWL STADIUM

LISTED ON A PLAQUE WITH OTHER LEGACY DONORS

HEARTFELT ASSISTANCE TO A NATIONAL HISTORIC

LANDMARK AS IT BEGINS ITS SECOND CENTURY

LEGACY IS ON THE VERGE OF LAUNCHING A $80 MILLION CAPITAL

FUNDRAISING EFFORT TO AMPLIFY THE VENUE’S FAN EXPERIENCE

FOR THE NEXT GENERATION – YOU CAN HELP US CROSS THE

FINISH LINE

DIVERSE OPPORTUNITIES TO IMPACT THE FUTURE

YOUR DONATION CAN SUPPORT CAPITAL IMPROVEMENTS,

EDUCATIONAL PROGRAMMING OR A PROJECT TO HIGHLIGHT THE

HISTORICAL SIGNIFICANCE OF THE VENUE

DONOR OPTIONS

A GIFT TO CAPITAL IMPROVEMENTS

The Rose Bowl Stadium is preparing for a capital project campaign to enhance the venue as it gets ready for its third Olympic Games (2028), the evolution of the annual College Football Playoff, and UCLA joining the Big Ten Conference. W hile it remains vibrant, many key improvements are needed to continue viability for global events, patron safety, and fan experience elements.

A GIFT TO EDUCATION

The Rose Bowl Institute was founded in 2020 to provide education programming to youth and community rooted in key aspects of sports values such as sportsmanship, leadership, citizenship, ethics, and more.

The RBi, which is led by a nationally-recognized Advisory Board of celebrity and business influencers, has reached over 40,000 youth in 33 states and 7 countries with free educational programming due to donor funding.

Community youth enjoy mentorship and discussions on ethics and leadership as part of the Institute’s annual Women’s

Empowerment Symposium.

DONOR OPTIONS

A GIFT TO HISTORICAL RECOGNITION

The Rose Bowl Stadium is a walking museum. Donors can contribute to key site additions that celebrate iconic moments in the venue’s lifeline such as the CA High School Football Hall of Fame, the 1922 Locker Room Museum, historical markers, statues, and more.

A SOLUTION FOR

YOUR BUSINESS

CUSTOMIZE YOUR SPEND

FOOTBALL

CLUB SEATS

LOGE BOXES

SUITES

IP RIGHTS

SIGNAGE

MARKETING

THANK YOU

A A R O N A R I Z A A R A K | A A R A K @ R O S E B O W L S TA D I U M . C O M | ( 8 1 8 ) 4 2 9 - 2 6 2 4

J E F F B U R R E S S | J . B U R R E S S @ J M I S P O R T S . C O M | ( 6 2 6 ) 4 9 1 - 1 8 1 1

D E D A N B R O Z I N O | D B R O Z I N O @ R O S E B O W L S TA D I U M . C O M | ( 5 6 2 ) 3 4 3 - 4 2 1 9