2023-24_RFP_Stadium_Investment_Deck_(003).pdf
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- Attached to
- Temporary Employment Staffing Agency
- Solicitation number
- 2023-RFP-157
- Issued by
- Los Angeles County, California
About this file
The document is a comprehensive investment and partnership presentation for the Rose Bowl Stadium, developed by the Rose Bowl Operating Company (RBOC) and UCLA Rose Bowl Sports Properties for the 2023-2024 season. The presentation outlines various investment options including premium seating (club seats, loge boxes, and suites), sponsorship opportunities, and the Rose Bowl Legacy Foundation. The stadium offers multiple package types for football events, including combinations of UCLA home games and the Rose Bowl Game, with options for club seats, loge boxes, and suites ranging from 16 to 24-person capacities.
The presentation emphasizes the stadium's significant reach and value, highlighting 182 million college sports fans, connections to 51 "Power 5" universities, and 52 "Group of Five" universities. Sponsorship benefits include intellectual property rights, stadium signage, marketing and promotional opportunities, digital and social media exposure, and access to exclusive events. The Rose Bowl Legacy Foundation, a 501(c)(3) organization, seeks to preserve and enhance the stadium as a national historic landmark, having raised over $50 million since 2010 and growing from 23 local donors in 2015 to nearly 4,000 nationwide donors today. The document provides comprehensive customization options for businesses to invest in football, seating, IP rights, signage, and marketing opportunities.
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Text version
STADIUM INVESTMENT OPTIONS
2023 - 2024
ONE STOP SOLUTION FOR YOUR BUSINESS
PREMIUM EXPERIENCES HISTORIC IMPACT ICONIC PARTNERSHIP
PREMIUM SEATING
BENEFITS OF PREMIUM SEATING
| PREMIUM | FOOTBALL | TICKETS | ||
| PROSPECT, | CLIENT | AND/OR | STAFF | ENTERTAINMENT |
| FIRST | RIGHT | TO | PURCHASE | TICKETS |
| ADDITIONAL | ROSE | BOWL | STADIUM | EVENTS |
| EXCLUSIVE | ACCESS | TO | PREMIUM | SEATING | EVENTS | ||
| PRIVATE | DINNERS, | WATCH | PARTIES, | WORKOUTS | ON | THE | FIELD, |
| HEAD | COACH | EVENT, | COLLEGE | FOOTBALL | KICKOFF | AND | MORE… |
| CHAMPIONS | TAILGATE | ACCESS | |||||
| VIP | HOSPITALITY | PRE-GAME | EVENT | FOR | EACH | FOOTBALL | GAME |
| – | FOOD, | DRINKS, | TAILGATE | TALK | AND | MORE! |
| DEDICATED | PREMIUM | SALES | & | SERVICE | TEAM | |||||
| ACCESSIBLE | 365 | TO | HELP | YOUR | TEAM | REACH | THEIR | GOALS | IN | A |
| PREMIUM | WAY! |
SEATING OPTIONS
CLUB SEAT AMENITIES
AIR-CONDITIONED CLUB LOUNGE ACCESS
ALL-INCLUSIVE FOOD AND NON-ALCOHOLIC BEVERAGE
| FULL | BARS | AVAILABLE | FOR | PURCHASE | THROUGHOUT | CLUB |
| SEATING | LEVELS |
PRIVATE RESTROOMS
COMPLIMENTARY VIP PARKING PASS FOR EVERY (4) CLUB
SEATS
| OUTDOOR, | COVERED | SEATING | WITH | EXTRA-WIDE, |
| CUSHIONED | SEATS |
| 36”- | 40” | OF | LEGROOM | --- | ALMOST | 50% | MORE | SPACE | THAN |
| LOWER | BOWL | SEATING |
CLUB SEATING OPTIONS
PACKAGE TYPES
COMBINATION
| UCLA | Home | Games | & | Rose | Bowl | Game |
| Per | Seat |
| UCLA | ONLY | |
| UCLA | Home | Games |
| Per | Seat |
| ROSE | BOWL | GAME | ONLY |
| Rose | Bowl | Game | |
| Per | Seat |
SUITE AMENITIES
PRIVATE, GAME DAY SPACE FOR YOUR GROUP
16 – 24 TICKETS (DEPENDENT ON SUITE LOCATION)
FOUR (4) – SIX (6) GUEST PASSES
COMPLIMENTARY VIP PARKING PASSES
EXTRA-WIDE, CUSHIONED EXTERIOR SEATS WITH CUP HOLDERS
| PERSONALIZE | YOUR | CATERING | EXPEREINCE | --- | NO | FOOD | AND |
| BEVERAGE | MINIMUMS |
| SUITE | CATERING | ATTENDANT | TO | HANDLE | ALL | GAME | DAY | FOOD |
| AND | BEVERAGE | NEEDS |
FLAT-SCREEN TELEVISION WITH IN-HOUSE FEED AND CABLE
CHANNELS
SUITE OPTIONS
PACKAGE TYPES
COMBINATION
| UCLA | Home | Games | & | Rose | Bowl | Game |
| (16)-Person | Suite | |||||
| (24)-Person | Suite |
| UCLA | ONLY | |
| UCLA | Home | Games |
| (16)-Person | Suite | |
| (24)-Person | Suite |
| ROSE | BOWL | GAME | ONLY |
| Rose | Bowl | Game | |
| (16)-Person | Suite | ||
| (24)-Person | Suite |
LOGE BOX AMENITIES
FOUR (4)-PERSON PRIVATE TABLE WITH PERSONAL TV
MOST EXCLUSIVE SPACE IN THE STADIUM
| ACCESS | TO | AIR-CONDITIONED, | 4,000 | SQ. | FT. | LOGE | |
| LOUNGE, | LOCATED | ON | THE | 50-YARD | LINE | WITH | TABLE |
| SEATING | FOR | DINING | AND | LEATHER | LOUNGE |
FURNITURE
ALL-INCLUSIVE FOOD AND NON-ALCOHOLIC
BEVERAGES
FULL BAR, INCLUDING BOTTLE SERVICE AVAILABLE
COMPLIMENTARY VIP PARKING PASSES
PRIVATE RESTROOMS
LOGE BOX OPTIONS
PACKAGE TYPE
COMBINATION
| UCLA | Home | Games | & | Rose | Bowl | Game |
| (4)-Person | Box |
SPONSORSHIP
BENEFITS OF SPONSORSHIP
| IP | RIGHTS | |||||||
| RIGHTS | TO | USE | THE | ROSE | BOWL | STADIUM | AND | MARKS |
| SIGNAGE | WITHIN | THE | STADIUM | |||||
| BRANDING | ON | SIGNAGE | ON | THE | CONCOURSE | AND | INSIDE | THE |
| VENUE | THAT | IS | DISPLAYED | DURING | EVENTS |
| MARKETING | & | PROMOTIONAL | OPPORTUNITIES | ||||
| INCLUSION | ON | PRINT, | DIGITAL | AND | SOCIAL | MEDIA | CHANNELS, |
| ON-SITE | ACITVATIONS, | SAMPLING, | RADIO |
| FAN | FEST | AREAS | ||||||
| OPPORTUNITY | TO | ACTIVATE | IN | FAN | FEST | AREAS | DURING | UCLA |
| FOOTBALL | AND | THE | ROSE | BOWL | GAME |
| B2B | OPPORTUNITIES | ||
| NETWORKING | AND | B2B | INTRODUCTIONS |
| EXCLUSIVE | ACCESS | & | PRIVATE | EVENTS | |||
| ACCESS | TO | EXCLUSIVE | EVENTS | AND | OPPORTUNITY | TO | HOST |
| PRIVATE | EVENTS |
IP RIGHTS
| THE | RIGHT | TO | USE | THE | ROSE | BOWL | STADIUM | MARKS |
| AND | LOGOS |
| THE | RIGHT | TO | UTILIZE | PUBLIC | STATEMENTS | OR |
| PRESENTATIONS | IN | ADVERTISING: |
“PROUD SPONSOR OF THE ROSE BOWL STADIUM”
“PROUD SPONSOR OF BROOKSIDE GOLF COURSE”
SIGNAGE
PERMANENT RIM SIGNAGE
FASCIA SIGNAGE ON THE PAVILION SIDE OF THE
STADIUM
LED SIGNAGE DURING UCLA FOOTBALL GAMES
SIGNAGE THROUGHOUT THE CONCOURSE
SIGNAGE WITHIN THE RESTROOMS
PRINT AND RADIO OPPORTUNITIES
FULL PAGE IN THE ROSE BOWL STADIUM GUIDE
RADIO SPOTS DURING UCLA FOOTBALL GAMES
| RADIO | SPOTS | DURING | THE | ROSE | BOWL | GAME |
| PREGAME | SHOW |
LOGO INCLUSION IN OTHER VARIOUS MARKETING
MATERIALS
DIGITAL-SOCIAL MEDIA-EMAIL OPPORTUNITIES
LOGO INCLUSION ON THE ROSEBOWLSTADIUM.COM SITE
SOCIAL MEDIA CAMPAIGNS ON THE ROSE BOWL STADIUM
CHANNELS
INCLUSION ON ROSE BOWL STADIUM EMAILS
| FAN | 365 | RETARGETING | PLATFORM | TO | REACH | |
| FANS | THAT | HAVE | VISITED | THE | ROSE | BOWL |
| STADIUM | WEBSITE | |||||
| • EMPLOYEE | HIRING | CAMPAIGN |
| • SUMMER | FOR | THE | FALL | SEASON |
| • WINTER | FOR | THE | SPRING | SEASON |
B2B OPPORTUNITIES, TICKETS & EXCLUSIVE EVENTS
| BUSINESS | TO | BUSINESS | OPPORTUNITIES |
| • INTRODUCTIONS | TO | OTHER | LEARFIELD |
PARTNERS
| • INTRODUCTIONS | TO | VENDORS | |
| • INTRODUCTION | TO | OTHER | LEARFIELD |
PROPERTIES
| INCLUSION | INTO | EXCLUSIVE | EVENTS | ||
| • CENTURY | CLUB | PRIOR | TO | UCLA | HOME |
GAMES
• LEARFIELD VIP HOSPITALITY PARTY
| PRIOR | TO | THE | ROSE | BOWL | GAME |
| • SUITE | HOSTING | ||||
| • PRIVATE | EVENTS | OPPORTUNITIES |
| TICKETS | TO | UCLA | FOOTBALL | AND | THE |
| ROSE | BOWL | GAME |
LEGACY FOUNDATION
THE ROSE BOWL LEGACY FOUNDATION
a 501c3 organization
| MISSION: | TO | PRESERVE, | PROTECT | AND | ENHANCE | THE | ||
| FUTURE | OF | THE | ROSE | BOWL | STADIUM | AS | A | NATIONAL |
| HISTORIC | LANDMARK |
| FOUNDED | IN | 2010, | LEGACY | HAS | RAISED | $50 | MILLION+ |
| IN | GROSS | DONATIONS | TO | SUPPORT | CAPITAL | ||
| IMPROVEMENTS, | EDUCATIONAL | PROGRAMMING, | |||||
| HISTORICAL | RECOGNITION | PROJECTS, | AND | OVERALL | |||
| OPERATIONS | OF | THE | FOUNDATION’S | NEEDS. |
| VOLUNTEER-LED | BY | A | BOARD | OF | DIRECTORS | AND |
| ADVISORY | BOARD |
| THE | FOUNDATION | HAS | GROWN | FROM | 23 | LOCAL | DONORS |
| IN | 2015 | TO | NEARLY | 4,000 | DONORS | NATIONWIDE | TODAY. |
BENEFITS OF SUPPORTING LEGACY
TAX-DEDUCTIBILITY
| PUBLIC | RECOGNITION | AT | THE | ROSE | BOWL | STADIUM | |
| LISTED | ON | A | PLAQUE | WITH | OTHER | LEGACY | DONORS |
| HEARTFELT | ASSISTANCE | TO | A | NATIONAL | HISTORIC | ||||
| LANDMARK | IN | ITS | 100TH | YEAR | |||||
| LEGACY | IS | ON | THE | VERGE | OF | COMPLETING | A | $40 | MILLION |
| FUNDRAISING | EFFORT | IN | SPIRIT | OF | THE | CENTENNIAL | YEAR | OF | THE |
| VENUE | – | YOU | CAN | HELP | US | CROSS | THE | FINISH | LINE |
| DIVERSE | OPPORTUNITIES | TO | IMPACT | THE | FUTURE | ||
| YOUR | DONATION | CAN | SUPPORT | CAPITAL | IMPROVEMENTS, | ||
| EDUCATIONAL | PROGRAMMING | OR | A | PROJECT | TO | HIGHLIGHT | THE |
| HISTORICAL | SIGNIFICANCE | OF | THE | VENUE |
DONOR OPTIONS
| A | GIFT | TO | CAPITAL | IMPROVEMENTS | |||||
| The | Rose | Bowl | Stadium | celebrates | 100 | years | in | 2022, | and |
| while | it | remains | vibrant, | many | key | improvements | are | needed | |
| to | continue | viability | for | global | events, | patron | safety, | and | fan |
| experience | elements. |
| A | GIFT | TO | EDUCATION | ||||||
| The | Rose | Bowl | Institute | was | founded | in | 2020 | to | provide |
| education | programming | to | youth | and | community | rooted | in | ||
| key | aspects | of | sports | values | such | as | sportsmanship, | ||
| leadership, | citizenship, | ethics, | and | more. | The | RBi, | which | is | |
| led | by | a | nationally-recognized | Advisory | Board | of | celebrity | ||
| and | business | influencers, | has | reached | thousands | of | youth | in | |
| 33 | states | and | 7 | countries. |
| A | GIFT | TO | HISTORICAL | RECOGNITION | |||||
| The | Rose | Bowl | Stadium | is | a | walking | museum. | Donors | can |
| contribute | to | key | site | additions | that | celebrate | iconic | ||
| moments | in | the | venue’s | lifeline | such | as | historical | markers, | |
| statues, | plaques, | and | more. |
A SOLUTION FOR
YOUR BUSINESS
CUSTOMIZE YOUR SPEND
FOOTBALL
| CLUB | SEATS |
| LOGE | BOX |
SUITES
IP RIGHTS
SIGNAGE
MARKETING
THANK YOU
A A R O N A R A K | A A R A K @ R O S E B O W L S T A D I U M . C O M | ( 8 1 8 ) 4 2 9 - 2624
T R A C E Y T A G U E | T R A C E Y. T A G U E @ U C L A R O S E B O W L S P O R T S P R O P E R T I E S . C O M | ( 2 1 4 ) 2 4 0 - 2115
M E A G H A N P A S C H A L L | M P A S C H A L L @ R O S E B O W L S T A D I U M . C O M | ( 6 2 6 ) 4 8 4 - 4587
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