19JA8026Q0013 - Amendment 0002 (SF-30).pdf

1BAMENDMENT OF SOLICITATION / MODIFICATION OF CONTRACT

1. CONTRACT ID CODE PAGE OF PAGES

1 1

2. MODIFICATION NO.

3. EFFECTIVE DATE

See Item 16C

4. REQUISITION/PURCHASE REQ. NO.

PR15777948 / PR15773359

5. PROJECT NO.

6. ISSUED BY CODE 7. ADMINISTERED BY CODE

Procurement/Contracting Office

U.S. Embassy Tokyo

1-10-5 Akasaka

Minato-ku, Tokyo 107-8420

See Item 6.

8. NAME AND ADDRESS OF CONTRACTOR 9a. AMENDMENT OF SOLICITATION NO.

19JA8026Q0013

☒ 9b. DATED

01/27/2026

10a. MODIFICATION OF CONTRACT/PURCHASE ORDER NO.

10b. DATED

11. THIS ITEM ONLY APPLIES TO AMENDMENTS OF SOLICITATIONS

[ ✓ ] The above numbered solicitation is amended as set forth in Item 14. The hour and date specified for receipt of Offers [ ] is extended, [✓] is not extended.

Offers must acknowledge receipt of this amendment prior to the hour and date specified in the solicitation or as amended, by one of the following methods:

(a) By completing Items 8 and 15, and returning __one___ copies of the amendment; (b) By acknowledging receipt of this amendment on each copy of the offer submitted; or

(c) By separate letter or telegram which includes a reference to the solicitation and amendment numbers.

FAILURE OF YOUR ACKNOWLEDGMENT TO BE RECEIVED AT THE PLACE DESIGNATED FOR THE RECEIPT OF OFFERS PRIOR TO THE HOUR

AND DATE SPECIFIED MAY RESULT IN REJECTION OF YOUR OFFER. If by virtue of this amendment your desire to change an offer already submitted, such change may be made by telegram or letter, provided each telegram or letter makes reference to the solicitation and this amendment, and is received prior to the opening hour and date specified.

12. ACCOUNTING AND APPROPRIATION DATA

13. THIS ITEM APPLIES ONLY TO MODIFICATIONS OF CONTRACTS/PURCHASE ORDERS.

IT MODIFIES THE CONTRACT/PURCHASE ORDER AS DESCRIBED IN ITEM 14.

A. THIS CHANGE ORDER IS ISSUED PURSUANT TO: THE CHANGES SET FORTH IN ITEM 14 ARE MADE IN THE CONTRACT ORDER NO. IN ITEM

10A.

B. THE ABOVE NUMBERED CONTRACT/ORDER IS MODIFIED TO REFLECT THE ADMINISTRATIVE CHANGES (such as changes in paying office, appropriation date, etc.) SET FORTH IN ITEM 14, PURSUANT TO THE AUTHORITY OF FAR 43.103(b)

C. THIS SUPPLEMENTAL AGREEMENT IS ENTERED INTO PURSUANT TO AUTHORITY OF:

D. OTHER

E. IMPORTANT: Contractor [ ]is not, [ ]is required to sign this document and return one copy to the issuing office.

14. DESCRIPTION OF AMENDMENT/MODIFICATION

The purpose of this amendment is to:

1. Revise Subsection 3.2 Summary of Instructions, (e) Volume 5 - Business Management/Technical Proposal, (1) and (3) on page 29 of the Request for Quotations (RFQ). See the following pages.

2. Revise paragraphs 1, 3, 8, and 12 of the Attachment A – Statement of Work (SOW) of the RFQ. See the following pages.

Quoters shall submit following additional documents by 10:00 a.m. Wednesday, February 25, 2026 (Japan Standard

Time): (No submissions will be accepted after the specified date/time.)

- Revised Volume 2 - Price for the revised requirement stated in this Amendment 0002. Quoters shall fill out 1.1.2

Pricing on the next page.

- Additional information for the revised Volume 5 – Business Management/Technical Proposal (1) and (3) stated in this Amendment 0002. Do not include any pricing information in this document.

Except as provided herein, all terms and conditions of the document referenced in Item 9A or 10A, as heretofore changed, remains unchanged and in full force and effect.

15A. NAME AND TITLE OF SIGNER 16A. NAME OF CONTRACTING OFFICER

Agner K. Michael

15B. NAME OF CONTRACTOR/OFFEROR

BY

(Signature of person authorized to sign)

15C.DATE SIGNED 16B. UNITED STATES OF AMERICA

BY

(Signature of Contracting Officer)

16C.DATE SIGNED

February 20, 2026

NSN 7540-01-152-8070 STANDARD FORM 30 (REV. 10-83)

Previous edition unusable Prescribed by GSA FAR (48 CFR) 53.24

02/20/2026 06:44 GMT

Agner, Michael (AgnerMK@state.gov)

Request for Quotations (RFQ) No. 19JA8026Q0013 Amendment No. 0002 - Page 4 of 55

SECTION 1 - THE SCHEDULE

1.1 Continuation to SF-1449, Request for Quotations (RFQ) Number 19JA8026Q0013, Block 23, UNIT

PRICE

1.1.1 Scope of Services

The Contractor shall complete all work, including furnishing all labor, material, equipment, and services, unless otherwise specified herein, required under this contract for stated services within the time specified herein. The price listed below shall include all labor, materials, overhead, insurances, and profit. In consideration of satisfactory performance of all scheduled services required under this contract, the Contractor shall be paid a firm fixed price for all services.

1.1.2 Pricing

America250 Marketing and Communications Strategy, Creative Development, and Campaign Execution Support Services for the Public Affairs Section (PAS) at the U.S. Embassy Tokyo, Japan.

Grand Total: ____________________

1.1.3 Offers and Payment in U.S. Dollars

U.S. firms are eligible to be paid in U.S. dollars. U.S. firms desiring to pay in U.S. dollars should commit their offer in U.S. dollars. A U.S. firm is defined as a company which operates as a corporation incorporate under the laws of a state within the United States.

Any firm that does not meet the above definition of U.S. firm shall submit its prices and receive payment in Japanese Yen.

1.1.4 Japanese Consumption Taxes

The U.S. Embassy Tokyo is exempt from Japanese consumption taxes; therefore, such taxes shall not be included in the price nor charged on invoices. After receipt of the Contractor’s invoice, the Government will provide the Contractor with a signed Certificate of Tax Exemption Purchase for Foreign Establishments.

For non-Designated Stores, please visit the following link for registration:

(Ministry of Foreign Affairs of Japan) Japanese: https://www.mofa.go.jp/mofaj/ms/po/page22_003420.html English : https://www.mofa.go.jp/ms/po/page22e_000946.html

(National Tax Agency) Japanese: https://www.nta.go.jp/taxes/tetsuzuki/shinsei/annai/shohi/annai/23120184.htm

1.1.5 Quality Assurance And Surveillance Plan (QASP)

This plan provides an effective method to promote satisfactory contractor performance. The QASP provides a method for the Contracting Officer's Representative (COR) to monitor Contractor

Amendment No. 0002 - Page 29 of 55

SECTION 3 - SOLICITATION PROVISIONS

3.1 Solicitation Provisions

3.1.1 FAR 52.212-1 INSTRUCTIONS TO OFFERORS—COMMERCIAL

PRODUCTS AND COMMERCIAL SERVICES (SEP 2023) IS INCORPORATED BY

REFERENCE (SEE SF-1449, BLOCK 27A)

ADDENDUM TO FAR 52.212-1

3.2 Summary of Instructions

The quoter shall complete and submit one copy of the following:

(a) Volume 1 - Standard Form (SF) 1449

Volume 1 shall consist of the completion of blocks 17a, 30a, 30b, and 30c (page 1) of the RFQ.

(b) Volume 2 - Price.

Volume 2 shall consist of Subsection 1.1.2 Pricing (page 4) of the RFQ. Quoters must include the currency which they are submitting their prices in.

(c) Volume 3 - Representations and Certifications.

Volume 3 shall consist of completion of Section 5: OFFEROR/QUOTER REPRESENTATIONS AND CERTIFICATIONS on pages 35 through 55 of the RFQ.

(Complete all portions that are applicable.)

(d) Volume 4 – Evidence of SAM registration

Volume 4 shall consist of proof of SAM registration, such as a screenshot of the quoter’s SAM registration status as “Active Registration”.

(e) Volume 5 - Business Management/Technical Proposal.

Volume 5 shall consist of the information demonstrating the offeror’s/quoter’s ability to perform, including:

(1) Brief biographies of the project manager who understands written and spoken Japanese and other key personnel involved in this project, indicating which portions of the work will be performed by each individual.

(2) Evidence that the offeror/quoter operates an established business with a permanent address and telephone listing.

(3) List of clients over the past five (5) years, demonstrating prior experience in Japan with relevant past performance information and references (provide dates of contracts, places of performance, value of contracts, contact names, telephone and fax numbers and email addresses). If the offeror has not performed comparable services in Japan, offeror may use subcontractor’s experience in Japan. Offerors are advised that the past performance information requested above may be discussed with the client’s contact person. In addition, the client’s contact person may be asked to comment on the offeror’s:

• Quality of services provided under the contract;

Amendment No. 0002 - Page 30 of 55

• Compliance with contract terms and conditions;

• Effectiveness of management;

• Willingness to cooperate with and assist the customer in routine matters, and when confronted by unexpected difficulties; and

• Business integrity / business conduct.

The U.S. Government will use past performance information primarily to assess an offeror/quoter’s capability to meet the solicitation performance requirements, including the relevance and successful performance of the offeror/quoter’s work experience. The U.S.

Government may also use this data to evaluate the credibility of the offeror/quoter’s proposal.

In addition, the Contracting Officer may use past performance information in making a determination of responsibility.

(4) Evidence that the offeror/quoter can provide the necessary personnel, equipment, and financial resources needed to perform the work.

(5) The offeror/quoter shall address its plan to obtain all licenses and permits required by local law (see DOSAR 652.242-73 in Section 2). If offeror/quoter already possesses the locally required licenses and permits, a copy shall be provided.

(6) The offeror/quoter’s strategic plan for A250 Marketing and Communications Strategy, Creative Development, and Campaign Execution Support Services to include but not limited to:

(a) A work plan taking into account all work elements in Attachment A – Statement of Work

(SOW);

(b) Identify types and quantities of equipment, supplies and materials required for performance of services under this contract. Identify if the offeror/quoter already possesses the listed items and their condition for suitability and if not already possessed or inadequate for use how and when the items will be obtained; and

(c) Plan of ensuring quality of services including but not limited to contract administration and oversight.

Quotations are due by 10:00 a.m., Thursday, February 12, 2026 (Japan Standard Time). No quotations will be accepted after the specified date/time. Quotations must be in English and incomplete quotations will not be accepted.

Your quotation must be submitted electronically to Ayaka Ogawara via email to OgawaraAX@state.gov.

The e-mail size must not exceed 15MB. If the e-mail size should exceed 15MB, the submission must be made in separate e-mails less than 15MB each. After submission of quotation, quoters shall contact Ayaka Ogawara by phone (Mobile: 090-1110-9327 or Office: 03-3224-5208) or email to confirm the receipt of quotation.

Quoters shall identify, explain and justify any deviations, exceptions, or conditional assumptions taken regarding any of the instructions or requirements of this solicitation in the appropriate volume of the quotation.

Attachment A – Statement of Work (SOW)

Amendment No. 0002 - Page 1 of 5

Attachment A - Statement of Work (SOW)

America250 Marketing and Communications Strategy, Creative Development, and Campaign Execution Support Services

1. Scope of Work

The Contractor shall provide integrated marketing and communications strategy, creative development, and campaign execution support for Mission Japan’s

America250 public diplomacy programming throughout calendar year 2026, starting in March 2026. Services include campaign strategy; bilingual creative assets used for advertising and marketing purposes (excluding images, videos, audio text, and graphics utilized in content production); ongoing campaign management, and performance measurement. All work must align with Mission

Japan priorities, be culturally appropriate for Japanese audiences, and comply with

U.S. Government standards. All key creative assets must be produced in both

English and Japanese unless otherwise directed by Mission Japan. Final approval authority for all public-facing materials remains with the U.S. Government.

2. Background

Mission Japan will execute a year-long public diplomacy campaign in 2026 to mark the 250th anniversary of the United States. The campaign will unify messaging, branding, and outreach across multiple events and platforms, including at least one key signature event per month involving the Ambassador and several additional lower-level events. The campaign must reflect Mission Japan’s strategic priorities and guidance, and all public-facing materials require U.S. Government approval prior to release.

3. Objectives

• Develop and execute an integrated public relations campaign strategy for

America250 in Japan supporting Mission priorities and specific event lines of effort.

• Produce ready-to-use creative assets and templates for rapid deployment across platforms, digital and physical, incorporating the Missions

America250 logos and mascots.

Amendment No. 0002 - Page 2 of 5

• Provide ongoing campaign management support, including content planning, performance measurement, and optimization.

4. Period of Performance

• Approximately March 2026 to January 2027 (11 months)

5. Place of Performance

Performance is primarily remote. In-person meetings in Tokyo are not required but may be accommodated if the Contractor is local. Occasional in-country travel to event venues may be helpful but is not required and must be approved in advance.

6. Government-Furnished Property, Services, and Information

• Mission priorities, initial event list, existing brand guidance, and points of contact

• Timely review and approval of deliverables (3–5 business days depending on content/task)

• Final approval of all creative assets and content

• A250 logo kit, Mission Japan seal, previous Spark character assets, and style guidelines (as available)

7. Contractor-Furnished Items

• All necessary equipment, software, and resources to perform required tasks

• Secure data storage and transfer solutions for all deliverables

8. Specific Tasks

1. Discovery and Intake o Conduct stakeholder interviews (up to three) o Review Mission priorities and America250 planning documents o Inventory planned America250 events and identify public relations needs in coordination with designated control officers at Mission

Japan

Amendment No. 0002 - Page 3 of 5 o The Contractor shall support no more than ten (10) major events and thirty (30) small events in total under this requirement.

2. Campaign Strategy o Develop narrative arc for 2026, messaging framework, audience segmentation, channel strategy, content calendar framework, and partner engagement approach

3. Branding and Creative Partnerships o Incorporate the America250 brand and mascot into the campaign, adhering to the logo lockups, typography, color palette, iconography, and usage guidance o Secure co-branded America250 placements with approved corporate partners to raise awareness of America250 in Japan

4. Creative Production o Produce templates for posters, social cards, short video packages with subtitles and captions, web banners, event backdrops, signage concepts, advertisements, and partner toolkit. This contract does not include the creation of digital content for the Embassy’s social media platforms.

5. Content Support o Draft bilingual pamphlets, brochures, handouts, etc. that are aligned with Mission events and priorities.

6. Execution Support o Monthly sprint planning with the Mission, rapid turn asset requests within agreed SLAs, and support for major tentpole events

7. Measurement and Optimization o Develop KPIs, reporting cadence, dashboard or reporting format, A/B testing recommendations, and end-of-event summary report with lessons learned

Amendment No. 0002 - Page 4 of 5

9. Deliverables and Delivery Schedule

Deliverable Due Date/Turnaround

Kickoff meeting and written discovery summary Within 10 business days of award

Draft campaign strategy deck Within 20 business days of award

Final campaign strategy document Within 10 business days of draft

Initial asset library (social templates, posters, banners, pamphlets, signage templates)

Within 40 business days of award

Monthly content/public relations plan By the 10th of each prior month

Monthly performance report By the 10th of each following month

Rapid response support (standard: 5 business days; rush: 2 business days; emergency: 24 hours if feasible)

As requested

Final after action report Within 15 business days of contract end

10. Quality Assurance and Acceptance Criteria

• Deliverables must be clear, accurate, and consistent with Mission Japan’s

America250 branding and messaging

Amendment No. 0002 - Page 5 of 5

• Bilingual assets must be reviewed for quality and cultural appropriateness

• All deliverables must be approved by the designated U.S. Government point of contact before finalizing

• Timeliness of delivery, responsiveness to Mission Japan direction, and professional coordination will be monitored

11. Meetings and Reporting

• Kickoff meeting within 10 business days of award

• Weekly check-in calls (virtual)

• Written status updates as requested by the U.S. Embassy or Consulate

• Final after-action report at contract completion

12. Key Personnel

• The Contractor shall designate a main point of contact (POC) for the contract who understands written and spoken English and Japanese.

• POC must have demonstrated experience in public relations and media engagement and digital content creation in Japan

13. Other Requirements (Security, Data, Approvals, Rights)

• All public-facing materials require Government approval and are considered property of U.S. Mission Japan

• The Contractor will not collect or store personally identifiable information unless explicitly authorized

• The U.S. Government will have sole and exclusive rights to all deliverables for official purposes

• The Contractor will comply with Mission Japan branding, privacy, and security requirements

• Paid media placement is permitted only after consultation and approval.

• In-person meetings and travel are not required but may be accommodated if helpful and approved.