FPU Media Campaign 2025-2026 Broadcasting.pdf

This document is a media campaign presentation for the 2025-2026 FPU (Foreign Service) Media Campaign focused on labor visa fraud awareness and prevention.

The campaign utilizes multiple integrated media channels to reach Spanish-speaking audiences, primarily in Guatemala. Printed materials include trifold brochures providing detailed information about H-2 work visas (H-2A for agricultural workers and H-2B for non-agricultural temporary workers), frequently asked questions about visa applications, steps for applicants, and warnings about visa fraud scams. Posters and cards feature the campaign's central character, "Don Manuel" and "Diego," who serve as trusted advisors warning against paying for work visas and encouraging verification through official channels. Social media content consists of six storyboard designs for Instagram and Facebook featuring animated and static graphics with messaging that work visas are not sold, emphasizing verification before accepting job offers, and providing a WhatsApp reporting number (4793-4343) and email (guatemalah2@state.gov) for fraud complaints. SMS messaging includes six options covering fraud reporting, work visa information, and official government resources for employment visa verification. Out-of-home advertising includes billboards and street banners placed in multiple locations throughout Guatemala promoting the reporting mechanism. Mobile advertising features branded tuk-tuks (local transport vehicles) displaying campaign messaging. Digital screens in transit stations display the campaign content. Newspaper advertisements integrate the campaign graphics with local news publications. The campaign's core call-to-action directs potential applicants to verify employment offers through official channels and report suspected fraud via WhatsApp 4793-4343, with all materials branded with the U.S. Embassy Guatemala City insignia.