12-Specifications and Requirements GEN2132497B1 Manatee Awareness Radio Campaign.pdf

SPECIFICATIONS AND REQUIREMENTS

Manatee Awareness Radio Campaign

1. Scope of Work:

The purpose of the Manatee Protection Plan Education and Awareness Program is to help educate Broward County’s residents and visitors about manatees that inhabit the County’s waterways, promoting greater understanding and awareness of their presence and protection. While this information is valuable to the general public, the program specifically aims to reach boaters, who play a key role in ensuring safe and responsible navigation within manatee habitats.

Vendor shall be responsible for:

a. Creating and editing radio messages related to the “Manatee Awareness Radio Campaign”.

b. All labor, parts, materials, transportation, and other incidentals as required to perform the services and delivery of this agreement.

c. Submitting Proposed Campaign Schedule.

d. Submitting final message productions for review and approval by the County prior to productions being aired.

e. Submitting a summary after the campaign that details all the broadcast efforts including, but not limited to: air times and dates, cost, estimated number of listeners targeted, and other relevant statistics.

i. Summary may include recommendations for future applicable opportunities to provide educational outreach.

ii. Summary is due 60 days after the last message airs. The County will have 2 weeks to review the summary and request any additional information or changes to the final summary.

2. Radio Messaging:

a. Vendor shall provide Radio messages, either 15 or 30 seconds in length related to manatee awareness, the I Spy a Manatee app, and general boating safely in Broward County’s waterways. A copy script or outline will be provided to the vendor for production (Appendix A). Scripts may be modified by vendor with approval of County.

i. Additional message copy scripts may be provided to produce and air upon direction from Broward County staff.

b. Vendor shall complete all responsibilities internally related to selecting, coordinating and recording studio access and recording times. No increase in costs will be authorized.

c. Vendor shall air a minimum of 1,500 messages on the following radio stations; however, changes are allowed with approval by County staff:

d. Additional spots for purchase may be authorized by the County on subsequent Scopes-of-Work. Costs for these additional spots will match what was submitted on the Campaign Schedule. No increase in costs will be authorized.

e. Vendor will follow the schedule found below to air radio messages from December 16 through March 13.

i. The ads shall run in each season according to the percentages of total number of ads indicated below (December 16 through March 13):

SEASONS % of Total

Early Season 20 % of Total

Peak Season 60% of Total

End of Season 20% of Total

ii. The ads shall run in each time frame according to the percentages of total number of ads indicated below (December 16 through March 13):

TIME PERIODS % of Total

M-F: 6-10AM 30% of Total

M-F: 4-7PM 30% of Total

SAT: 7-10AM 20% of Total

SUN: 9-12PM (Early) SUN: 8-10AM (Peak & End)

20% of Total

Station Dial number

WFEZ-FM 93.1

WEDR-FM 99.1

WKIS-FM 99.9

WHYI-FM 100.7

WMXJ-FM 102.7

WMIB-FM 103.5

WSFS-FM 104.3

WBGG-FM 105.9

WCMQ-FM 92.3

WZTU-FM 94.9

WXDJ-FM 106.7

TBD TBD

English Spanish Creole

iii. Vendor shall provide ads of 15 or 30 seconds in length. A minimum of 75% of the total number of ads shall be 30 seconds in length. The remaining number of ads shall be 15 seconds in length. As indicated below (December 16 through March 13):

LENGTH OF ADS

30 Second Ads Minimum of 75% of Total Ads

15 Second Ads Remaining Ads

iv. The schedule shall be finalized in consultation with County staff and focus most messaging space in January and February. The schedule is due four (4) weeks after contract award.

f. Vendor effort will be made to vary the time each message copy is aired such that no two exact time slots are used during each week.

g. Vendor effort will be made to vary the specific message copy such that no two exact message copies are used during the same time slot each week.

h. All materials and recordings developed, prepared, used or obtained in the performance of this Contract will be delivered to the County and considered County property. Copies must be of high broadcast quality.

i. Messaging shall occur in the language that matches each radio station’s programming (i.e. Spanish language messaging for Spanish language stations)

j. County staff may approve the appropriation of funds for related advertising for social media or similar platforms.

3. Conditions Precedent to Payment

a. The Vendor shall submit monthly invoices to the County. The invoice must contain the service period covered and a breakdown of stations and ads run.

b. Last invoice payment will be held until final summary is received and approved by County.