10-Appendix B-Fort Worth Developer-Market Overview Presentation.pdf
PDF 12 MB Posted
- Attached to
- RFP Commerce Street Development
- Solicitation number
- 26-0159
- Issued by
- Tarrant County, Texas
About this file
This is a market overview presentation prepared for the City of Fort Worth regarding the Commerce Street Development project, a significant downtown revitalization initiative centered on creating a mixed-use innovation district. The presentation outlines a comprehensive development plan featuring a new 600-800 room headquarters hotel designed to complement a $546 million convention center expansion, with substantial completion of Phase 1 infrastructure and the convention center renovation scheduled for February 2026 and the academic tower completion planned for Spring 2026. The development encompasses seven city blocks totaling 5.8 acres, including parcels to be transferred by the City and Texas Department of Transportation, with the project anchored by Texas A&M University's downtown campus expansion. The City seeks qualified developers through a competitive SOQ/RFP process to execute the vision of transforming underutilized downtown blocks into vibrant mixed-use spaces combining hotel, residential, office, retail, and green space components.
The development strategy prioritizes leveraging Fort Worth's strategic advantages, including its position as the fourth busiest airport globally and American Airlines' corporate headquarters, to drive convention attendance and tourism. Hotel performance data indicates that the convention center expansion will increase function space by 25 percent, with attendance, annual visitation, and room nights projected to increase over 40 percent above FY 2023 levels. The initiative emphasizes street-level activation through curated retail and dining establishments, iconic architecture serving as a landmark for the innovation district, and integration with existing attractions including Sundance Square, the Stockyards (undergoing a $1 billion expansion), the Museum District, and Dickies Arena. The broader development vision encompasses 20 strategic objectives addressing transit connectivity, nightlife and entertainment options, adaptive reuse of existing structures, balanced affordable and luxury housing, and the establishment of a distinct district identity that emphasizes innovation over Western nostalgia.
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Text version
COMMERCE
STREET
D E V E L O P M E N T
Commerce Street Innovation District - Developer Interest Presentation
CONTENTS
01 02 03
Fast Facts
Fort Worth Commerce Street
Development & New Headquarters
Hotel
The Unexpected
City
SE
C
TI
O
N
• 4th busiest airport in the world based on passenger traffic (2024).
• Fly to any U.S. destination in four hours – or less.
• Serves more nonstop destinations than any other U.S.
airport.
• American Airlines Corporate HQ.
Fort Worth Region
FORT WORTH
COMMERCE STREET
DEVELOPMENT
NEW HEADQUARTERS
HOTEL
Convention Center Undergoing a $546M Expansion
Innovation District Supported by Texas A&M University
Revitalization of South Downtown Area
Convention Center Expansion
SECTION 02
DOWNTOWN
FORT WORTH
DEVELOPMENT
PLAN
New Headquarters Hotel Site
Convention Center Headquarters Hotel
• 600-800 keys
• Supporting new Convention
Center Expansion
• Forward Looking Iconic
Architectural Statement
• Landmark for Innovation District
• Active Retail and Restaurant's on
First Floor
• Possible Residential and Office
Tower Component New Hotel Tower Concept
Phase 1 Completed
• Substantial Completion Achieved February 2026
• Commerce Street Straightening Complete
• February 2026
Phase 1 Renovation Expansion and Hotel Site
• Newly opened Commerce Street Straightening
New Hotel Site
Newly Completed Convention Center Phase 1
New Academic Tower (Building 1 Law & Education)
Construction Underway
Substantial Completion Spring 2026
WATER
GARDENS
L A N C A S T E R A V E
EXISTING
SCHOOL
OF LAW
LOT 2
LOT 3
LOT 1
COFW/
TXDOT
COFW/
TXDOT
FORT WORTH
CAMPUS FOOTPRINT
• Original configuration is 4 city blocks totaling 3.7 acres.
• From the original configuration, we are in the process of adding three additional parcels.
o Amon G. Carter Foundation gift, 0.89 acres north of main campus o The City and TxDOT will transfer 1.29 acres at the corner of Lancaster and Calvert and Lancaster and Commerce
• Additions bring total available space to 7 city blocks and 5.8 acres.
• Further acquisitions are possible as part of the Innovation District envisioned by City planners.
PRE-DEVELOPMENT
POST-DEVELOPMENT
FUTUREDEVELOPMENT
FORT WORTH DEVELOPMENT VISION – 20 BIG IDEAS
• 1. Transform Commerce Street into a Mixed-Use District Convert underutilized downtown blocks into vibrant spaces combining hotel, residential, office, retail, and green space.
• 2. Build a New Convention Hotel Proposed hotel with 600–1000 rooms, substantial meeting space, and pedestrian-friendly design.
• 3. Attract Top-Tier Developers Use a competitive SOQ/RFP process to draw national-level developers with vision and creativity.
• 4. Leverage Texas A&M’s Downtown Expansion A&M’s significant investment is seen as an anchor for innovation, education, and consistent downtown activity.
• 5. Increase Downtown Residential Density High-rise and mixed-use residential projects are key to sustaining retail, safety, and economic vibrancy.
• 6. Activate Street-Level Frontage Avoid blank walls and "dead zones." Encourage retail, dining, and transparent façades at the pedestrian level.
• 7. Revitalize Water Gardens and General Worth Square These spaces are critical to bringing in greenery, community events, and visual appeal.
• 8. Define a District Identity Stakeholders propose naming the area (e.g., Innovation District or Convention District) to build a unique brand.
• 9. Support Public-Private Partnerships (PPPs) Partnerships will be essential to aligning private development with city and institutional goals.
• 10. Embrace an Innovation Theme Over Western Nostalgia Unlike the Stockyards, this area should look forward with an innovation-oriented aesthetic and purpose.
• 11. Enhance Transit Connections Better pedestrian access to Fort Worth Central Station, potential future rail extensions, and walkability.
• 12. Design for a “Live, Work, Play” Ecosystem Stakeholders stress integrating housing, offices, restaurants, and entertainment within walkable blocks.
• 13. Complement the Omni Hotel Expansion Consider how a new hotel can coexist or replace the proposed Omni expansion while adding unique value.
• 14. Add Nightlife and Entertainment Options Highlighted need for live music venues, bars, and late-night destinations near the hotel and convention areas.
• 15. Include Higher Education in Long-Term Planning Opportunities for student housing, classroom space, or partnerships with UT and A&M are emphasized.
• 16. Adaptive Reuse and Infill Development Vacant or older buildings should be reused or redeveloped for residential or commercial purposes.
• 17. Build Iconic Architecture The desire for a “statement” building or skyline-enhancing feature was mentioned repeatedly.
• 18. Focus on Curated Retail and Dining Avoid generic retail; attract unique tenants and create themed or local experiences.
• 19. Monitor Hotel Room Inventory Concerns about too many 200-room hotels saturating the market and undercutting convention-focused lodging.
• 20. Balance Affordability and Luxury Develop a mix of affordable and luxury housing, office space, and hospitality to ensure inclusivity and economic strength.
Innovation District – Fort Worth
• Iconic Design for New Headquarters Hotel
• Forward Looking Innovation District Supported by Texas A&M
• A&M Learning Labs on Display from Sidewalk
• Corporate Partners Associated with Texas A&M
• New Convention Center Expansion
• Evoking Fort Worth’s History of
Innovation
• Envisioning Fort Worth Future Innovation
ACTIVATED
RESTAURANTS &
RETAIL ON SIDEWALK
New 600 -800 Room Headquarters Hotel that Supports New Convention Center Expansion
New restaurants and retail spaces that activate the street level
D E S T I N AT I O N F O R T W O R T H
Activate Southern Downtown Fort Worth
And Transform it into an Innovation District Destination, with Lively Restaurants and Retail
Utilize Train Transit from DFW Airport to with
Two Blocks of New Hotel
Leverage the Attraction of Sundance Square, The Stockyards, The Museum District and Dickies Arena
Enhance the Experience of Convention Delegates
E X A M P L E C I T Y
PHOENIX
• ASU
• Night Life
DOWNTOWN
NASHVILLE
• Night Life
SAN DEIGO
• Gaslamp Quarter
KANSAS CITY
• Power and Light District
SECTION 3
HOTEL PERFORMANCE
October 2024 - April 2025
April 2025 / Comp Markets Hotel KPIs
Phase 1: Now - Q1 2026
Phase 1: Now - Q1 2026
Phase 2: Fall 2026 - 2029
POTENTIAL HOTEL DEVELOPMENT
CENTER PROJECTIONS
The convention center expansion will result in a 25% increase in function space.
Attendance, annual visitation, and room nights are expected to increase over 40% above FY 2023 levels due to the expansion.
Hotel room demand recovered post-pandemic, with 2023 levels surpassing pre-pandemic figures.
HOTEL DEVELOPMENT
Le Meridien 189 Rooms Downtown Bowie House 106 Rooms Cultural District Crescent Hotel 200 Rooms Cultural District The Nobleman 153 Rooms Southside
STOCKYARDS DOUBLING IN SIZE
• $1 billion total development
• Tourism boom: 9M Visitor
• Michelin-rated Hotel Drover
• 3 new hotels
• Unique shopping
DFW AIRPORT EXPANSION
| Slide Number 1 |
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| Fort Worth�Region |
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| Fort Worth Commerce Street Development �New Headquarters Hotel ��Convention Center Undergoing�a $546M Expansion ��Innovation District Supported�by Texas A&M University��Revitalization of�South Downtown Area |
| Downtown Fort Worth Development Plan |
| Convention Center Headquarters Hotel |
| Convention Center Phase 1 Completed |
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| PRE-DEVELOPMENT |
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| FORT WORTH DEVELOPMENT VISION – 20 BIG IDEAS |
| FORT WORTH DEVELOPMENT VISION – 20 BIG IDEAS |
| FORT WORTH DEVELOPMENT VISION – 20 BIG IDEAS |
| FORT WORTH DEVELOPMENT VISION – 20 BIG IDEAS |
| Innovation District – Fort Worth |
| Activated Restaurants & Retail on Sidewalk ��New 600 -800 Room Headquarters Hotel that Supports New Convention Center Expansion��New restaurants and retail spaces that activate the street level |
| Destination Fort Worth |
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