SOLE-SOURCE DETERMINATION MEMO

FOR SUPPLIES AND SERVICES

Date: 8/13/2025 Sole source S-44300-00014484:

To: Kirk N. Rhoades, Designated Procurement Officer OHA Office of Contracts & Procurement

Requestor: Rebecca Garza Agency/division: OHA/Public Health Division, herein after referred to as

“Agency” Program/office: Injury and Violence Prevention Program Contract specialist: Benjamin Coleman

Agency Sole source rule: Sole source authority:

DHS OAR 125-247-0275 OAR 125-246-0170(2)

OHA OAR 137-047-0275 ORS 413.033

Estimated total contract value: NTE - $305,000.00

Description of goods or services:

The Injury & Violence Prevention Program needs to create a new multi-year marketing services contract with Desautel Hege, Inc Strategic Communications Firm. This contract will bring the Friends for Life campaign to Oregon for overdose prevention. The deliverables of this contract will include creating marketing assets such as advertisements, toolkits for partners, market research, a website, technical assistance and buy/manage paid media. OHA/Public Health Division reserves the right to expand scope, if necessary, including time, dollars, and work beyond the initial award of the contract.

1. Background: This sole source justification applies to the purchase of:

This will be a multi-year marketing services contract. The first year of the contract will focus on customizing foundational campaign deliverables for the Oregon audience. This could include audience research or message testing, design, website development, and technical assistance for partners. Further contract year scopes will depend on grant funding but would include supplemental assets, such as toolkits, additional ads, and potentially placing paid media buys.

http://www.wafriendsforlife.com/

Through this contract, OHA would be granted rights to utilize the Friends for Life campaign, including logo, materials and messaging, and other associated rights.

The Friends for Life brand and all associated products were created and are owned by the Washington State Health Care Authority (WSHCA).

OHA is seeking a sole source contract because this campaign is only available through Desautel Hege, Inc, on behalf of the WSHCA. The marketing deliverables associated with the campaign can only be obtained through this specific contractor.

This campaign will be a critical resource for Oregon communities in responding to the Overdose Crisis.

Drug overdoses continue to be a public health crisis in Oregon. Fatal and nonfatal overdoses continue to increase across the state. In 2023, 1,833 people died of a drug overdose, an increase of 33% compared to 1,383 deaths in 2022. Oregon health care systems continue to be heavily affected by overdose-related encounters, including emergency medical services (EMS) encounters, emergency department (ED) visits, urgent care visits, and inpatient hospitalizations. There is currently no statewide campaign that targets the general public, parents, and youth to educate communities on risks associated with illicit substances, recognizing and responding to overdoses, and harm reduction strategies. This represents a significant resource gap for community and local public health partners.

Utilizing an existing evidence-based campaign saves a significant amount of money for Oregon. Creating a campaign, including formative audience research, testing, design, and implementation can require a multi-million-dollar investment. With the requested contract, Oregon can fill a critical gap in the overdose response with a fraction of that budget.

2. Prospective contractor/vendor:

Legal entity name: Desautel Hege, Inc DBA: [Type DBA name, if applicable] Address: 313 W. Riverside Ave. Spokane, WA 99201 Contact person: Michelle Hege, CEO Phone: (509) 444-2350 Email: michelleh@wearedh.com

Protests are due by 3:00 PM within seven calendar days after the first date the notice is posted on OregonBuys. Protests must be sent via mail, fax, email, or hand carried to the following address: Protests via telephone will not be accepted.

Oregon Health Authority Office of Contracts and Procurement ATTN: Benjamin Coleman Address: 500 Summer St NE, E-03 Salem, OR 97301 Phone: 503-910-6125 Fax: 503-378-4324 Email: Benjamin.R.Coleman@odhsoha.oregon.gov

Agency reserves the right to purchase additional goods, services to include on-call maintenance, preventative maintenance, repair (unless available on DAS price agreement), or training.

3. Written findings of fact (market research):

The findings below must include factual information supporting the determination that meet the sole source requirement in statute.

Pursuant to ORS 279B.075, Agency must conduct market research that supports the assertion that there is only one source that can provide the goods or services. Market research includes utilization of the internet, trade journals, agency vendor lists, professional organizations, studies, catalogs/industrial periodicals, vendor sources, yellow pages, etc.

For information technology contracts, any ownership or proprietary issues should be fully addressed with written documentation to support facts. [Attach supporting documentation, if applicable]

Agency must select at least one of the findings and prepare the determination as it specifically relates to the good or service being procured. More than one finding can be addressed. The findings are as follows:

Pursuant to ORS 279B.075 (2)(a): Provide findings supporting the determination that the efficient utilization of existing goods requires the acquisition of compatible goods or services from only one source. [Enter supporting documentation] or

Pursuant to ORS 279B.075 (2)(b): Provide findings supporting the determination that the goods or services required for the exchange of software or data with other public or private agencies are available from only one source. [Enter supporting documentation] or Pursuant to ORS 279B.075 (2)(c): Provide findings supporting the determination that the goods or services are for use in a pilot or an experimental project. [Enter supporting documentation] or Pursuant to ORS 279B.075 (2)(d): Any other findings that support the conclusion that the goods or services are available from only one source.

- Friends for Life usage terms document – Shares background information about the campaign, ownership, and details that are specific to Washington. Through this sole source contract, OHA could make the necessary modifications to materials.

- Desautel Hege, Inc Master Contract Template 2025 – the highlighted section of this document shares the campaign licensing terms. It illustrates that Desautel Hege, Inc is working on behalf of WSHCA, the owner of the campaign.

APPROVED:

By:

Signed by DPO electronically via OregonBuys Kirk N. Rhoades or acting DPO

BRAND NAME DETERMINATION:

If a brand name is involved, Agency must also satisfy the requirements of OAR 125-247- 0691 by completing Attachment 1.