00016008_Attachment H_ Best Quality_Final.docx

This is an attachment to a Request for Proposal (RFP #S-73000-00016008) issued by the State of Oregon for Public Education and Information Media services, specifically outlining submission requirements for the "Best Quality" evaluation component. Proposers are required to submit a separate electronic zip file containing three original Public Service Announcements (PSAs): one television spot, one radio spot, and one billboard advertisement that demonstrates the proposer's best creative work. Each submission must include a project description and approach statement for all three media formats. The submissions will be evaluated based on clear and concise messaging, visual appeal and quality of images or graphics, the ability to capture viewer attention with "catchy" creative elements, and appropriateness for the target demographic. Proposers must adhere to the proposal format requirements specified in RFP section 3.2.3.

The file provides a template format for proposers to document their approach and rationale for each PSA submission but does not include specific pricing information, set-aside requirements, incumbent contractor details, funding amounts, or contract term details. Additional contract terms, conditions, and submission requirements are referenced as being contained in other sections of the RFP documentation.