GradImages - UWM Commencement Photography Services

The UW Milwaukee Commencement Photography Services multi-award vehicle provides comprehensive photographic services specifically for graduation and commencement ceremonies. This state-wide contract enables the University of Wisconsin-Milwaukee to procure professional photography services focused on capturing graduate ceremonies, including digital event documentation, studio photography, and event-based photographic documentation. The vehicle covers multiple photographic service categories, including digital event services, studio photography, and event positioning services, with a specific focus on documenting graduate achievements during commencement ceremonies.

The contract is awarded to GradImages (Iconic Group) and was established on July 1, 2023, with an initial performance period through June 30, 2025, and provisions for three additional one-year automatic renewals. The vehicle covers the state of Wisconsin and is specifically managed by the University of Wisconsin-Milwaukee's Office of the Secretary and Alumni Relations. GradImages will provide a 16.5% revenue share and a $12.00 flat commission rate, along with a $15,000 signing bonus for the full agreement. The contract also includes potential expansion to other University of Wisconsin campuses under similar terms, making it a flexible state-wide photography services solution for academic institutions.