Communications and marketing services
Active Cooperative contract Washington Awarded
- Contract number
- 20422
- Awardee
- GRAY MEDIA PRODUCTIONS, LLC
- Contracting organization
- Department of Enterprise Services
Contract facts
- Estimated annual value
- $10,000,000
- End date
- NIGP codes
- 91501 Advertising Agency Services
- 91506 Audio Production
- 91507 Audio Recording
- 91509 Audio/Video Production Services Complete
- 91510 Advertising, Digital
- 91514 Broadcasting Services, Radio
- 91515 Broadcasting Services, Television
- 91523 Conference Coordinating And Planning Services
- 91548 Graphic Arts Services (Not Printing)
- 91571 Newspaper And Publication Advertising
Show all 20
- 91572 Photography (Not Including Aerial Photography)
- 91574 Radio Commercial Production
- 91578 Television Commercial Production
- 91582 Video Production
- 91584 Video Recording
- 91590 Video Media Duplicating And Production Services (Including Cd Roms, Tapes, Etc.)
- 91597 Wiring Services, Data/Voice
- 91807 Advertising Consulting
- 91876 Marketing Consulting
- 96153 Marketing Services (Incl. Distribution, Research, Sales Promotions, Etc.)
- Points of contact
-
- Lawrence Lim lawrence.lim@des.wa.gov (360) 407-0000
- Madilyn Graversen descontractsteamapple@des.wa.gov (360) 407-9277
Contract details come from apps.des.wa.gov. Updated .
About this contract
The Washington State Cooperative Contract 20422 is a comprehensive Indefinite Delivery Vehicle (IDV) for advertising, marketing, and creative services. The contract encompasses six primary categories: Advertising & Marketing Campaigning, Brand Development, Photography, Social Marketing Campaigns, Graphic Design, and Video Production & Editing. These categories cover a wide range of communication and marketing needs, including market research, promotional strategies, photographic services (with subcategories for portraits, events, and landscapes), digital video content creation, and visual communication techniques designed to convey information and influence public perception.
The IDV is awarded to Gray Media Productions, LLC and is administered by the Washington State Department of Enterprise Services. The contract runs from March 1, 2024, to February 28, 2026, and is structured as a cooperative contract specifically for Washington State. The vehicle includes subcontractors and authorized distributors with various certifications, including small business, OMWBE, and veteran-owned status. Aligned with UNSPSC and NIGP codes covering advertising, media production, and communication services, this contract provides state and local entities a streamlined procurement option for comprehensive marketing and communication needs.
Description
Scope This contract is for creating and delivering messages that promote a product, service, or brand. This was awarded by categories and subcategories. This contract includes subcontractors/authorized resellers/authorized distributors who are certified as WA State small, OMWBE, or Veteran-owned. Some contractors may have multiple certifications. See the links at the bottom of the page for all subcontractors and their certifications.
Note: not all subcontractors/resellers/distributors are certified. Categories and subcategories include: Category 1 Advertising & Marketing Campaigning - Advertising is techniques and practices used to bring products, services, options, or causes to the public notice for the purpose of persuading the public to respond. Marketing is market research needed to develop a market strategy, which guides all communications that include promotions.
Category 2 Brand Development - is the process of creating an identity for a business or product. Category 3 Photography - is taking and producing photographic images for the use in digital and printed planforms. Subcategories: A Portrait(s), B Inside Event(s), C Outside Event(s) and D Landscapes Category 4 Social Marketing Campaigns - is a discipline that seeks to change behaviors for the good of society, communities, wildlife, and structures.
Category 5 Graphic Design - is the use of visual communication by combining images, word, and ideas to convey information to an audience. Category 6 Video Production & Editing - is the creation of digital video content for communication and marketing purposes. Subcategories: A Event(s), B Documentary, and C Scripted
Quick answers
Who holds contract 20422?
Contract 20422 was awarded to GRAY MEDIA PRODUCTIONS, LLC by Department of Enterprise Services in Washington on March 1, 2024.
How much is contract 20422 worth?
Its estimated annual value is $10,000,000.
On GovTribe
See this contract's full record
- Every award placed under it, line item and file
- Track it in your pipeline
- Similar state and local contracts and opportunities
- Ask GovTribe AI about this contract