Communications and marketing services
Ended Cooperative contract Washington Awarded
- Contract number
- 20422
- Awardee
- ACCENTURE PLC
- Contracting organization
- Department of Enterprise Services
Contract facts
- Estimated annual value
- $10,000,000
- End date
- NIGP codes
- 91501 Advertising Agency Services
- 91506 Audio Production
- 91507 Audio Recording
- 91509 Audio/Video Production Services Complete
- 91510 Advertising, Digital
- 91514 Broadcasting Services, Radio
- 91515 Broadcasting Services, Television
- 91523 Conference Coordinating And Planning Services
- 91548 Graphic Arts Services (Not Printing)
- 91571 Newspaper And Publication Advertising
Show all 20
- 91572 Photography (Not Including Aerial Photography)
- 91574 Radio Commercial Production
- 91578 Television Commercial Production
- 91582 Video Production
- 91584 Video Recording
- 91590 Video Media Duplicating And Production Services (Including Cd Roms, Tapes, Etc.)
- 91597 Wiring Services, Data/Voice
- 91807 Advertising Consulting
- 91876 Marketing Consulting
- 96153 Marketing Services (Incl. Distribution, Research, Sales Promotions, Etc.)
- Points of contact
-
- Lawrence Lim lawrence.lim@des.wa.gov (360) 407-0000
- Madilyn Graversen descontractsteamapple@des.wa.gov (360) 407-9277
Contract details come from apps.des.wa.gov. Updated .
About this contract
The Washington State Cooperative Contract 20422 is a comprehensive Indefinite Delivery Vehicle (IDV) focused on marketing, advertising, and creative services. The contract covers six primary categories: Advertising & Marketing Campaigning, Brand Development, Photography, Social Marketing Campaigns, Graphic Design, and Video Production & Editing. These categories encompass a wide range of services including market research, promotional strategies, photographic imaging, brand identity creation, visual communication, and digital video content production. The IDV allows for specialized services across multiple subcategories, such as portrait and event photography, documentary and scripted video production, and various marketing communication approaches.
The contract was awarded to Accenture PLC by the Washington State Department of Enterprise Services, with a performance period from March 1, 2024, to February 28, 2026. As a cooperative contract, it is designed to serve Washington state government entities and potentially other authorized users. The IDV includes provisions for subcontractors and authorized resellers, with a focus on supporting small businesses, OMWBE-certified (Office of Minority and Women's Business Enterprises), and veteran-owned businesses. The contract covers multiple UNSPSC and NIGP codes related to advertising, media production, and creative services, providing a flexible procurement vehicle for comprehensive marketing and communication needs.
Description
Scope This contract is for creating and delivering messages that promote a product, service, or brand. This was awarded by categories and subcategories. This contract includes subcontractors/authorized resellers/authorized distributors who are certified as WA State small, OMWBE, or Veteran-owned. Some contractors may have multiple certifications. See the links at the bottom of the page for all subcontractors and their certifications.
Note: not all subcontractors/resellers/distributors are certified. Categories and subcategories include: Category 1 Advertising & Marketing Campaigning - Advertising is techniques and practices used to bring products, services, options, or causes to the public notice for the purpose of persuading the public to respond. Marketing is market research needed to develop a market strategy, which guides all communications that include promotions.
Category 2 Brand Development - is the process of creating an identity for a business or product. Category 3 Photography - is taking and producing photographic images for the use in digital and printed planforms. Subcategories: A Portrait(s), B Inside Event(s), C Outside Event(s) and D Landscapes Category 4 Social Marketing Campaigns - is a discipline that seeks to change behaviors for the good of society, communities, wildlife, and structures.
Category 5 Graphic Design - is the use of visual communication by combining images, word, and ideas to convey information to an audience. Category 6 Video Production & Editing - is the creation of digital video content for communication and marketing purposes. Subcategories: A Event(s), B Documentary, and C Scripted
Quick answers
Who holds contract 20422?
Contract 20422 was awarded to ACCENTURE PLC by Department of Enterprise Services in Washington on March 1, 2024.
How much is contract 20422 worth?
Its estimated annual value is $10,000,000.
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