Communications and marketing services

Ended Cooperative contract Washington Awarded

Contract number
20422
Awardee
E-SQUARED COMMUNICATIONS GROUP, INC.
Contracting organization
Department of Enterprise Services

Contract facts

Estimated annual value
$10,000,000
End date
NIGP codes
Show all 20

Contract details come from apps.des.wa.gov. Updated .

About this contract

The Washington State Cooperative Contract 20422 is a comprehensive Indefinite Delivery Vehicle (IDV) focused on advertising, marketing, and communication services. The contract encompasses six primary categories: Advertising & Marketing Campaigning, Brand Development, Photography, Social Marketing Campaigns, Graphic Design, and Video Production & Editing. Each category includes specific subcategories such as portrait photography, event documentation, landscape imaging, and various video production styles. The IDV enables government entities to procure targeted communication and promotional services designed to effectively convey messages, develop brand identities, and create strategic marketing campaigns.

E-Squared Communications Group, Inc. was awarded this cooperative contract by the Washington State Department of Enterprise Services, with a performance period from March 1, 2024, to February 28, 2026. The contract is structured as a cooperative agreement, allowing multiple state and local government agencies to utilize its provisions. Notably, the contract emphasizes working with certified Washington State small businesses, OMWBE (Office of Minority and Women's Business Enterprises), and veteran-owned businesses as subcontractors and authorized distributors. The contract aligns with multiple UNSPSC and NIGP codes covering areas such as information broadcasting, graphic display services, audio production, and digital advertising services.

Description

Scope This contract is for creating and delivering messages that promote a product, service, or brand. This was awarded by categories and subcategories. This contract includes subcontractors/authorized resellers/authorized distributors who are certified as WA State small, OMWBE, or Veteran-owned. Some contractors may have multiple certifications. See the links at the bottom of the page for all subcontractors and their certifications.

Note: not all subcontractors/resellers/distributors are certified. Categories and subcategories include: Category 1 Advertising & Marketing Campaigning - Advertising is techniques and practices used to bring products, services, options, or causes to the public notice for the purpose of persuading the public to respond. Marketing is market research needed to develop a market strategy, which guides all communications that include promotions.

Category 2 Brand Development - is the process of creating an identity for a business or product. Category 3 Photography - is taking and producing photographic images for the use in digital and printed planforms. Subcategories: A Portrait(s), B Inside Event(s), C Outside Event(s) and D Landscapes Category 4 Social Marketing Campaigns - is a discipline that seeks to change behaviors for the good of society, communities, wildlife, and structures.

Category 5 Graphic Design - is the use of visual communication by combining images, word, and ideas to convey information to an audience. Category 6 Video Production & Editing - is the creation of digital video content for communication and marketing purposes. Subcategories: A Event(s), B Documentary, and C Scripted

Quick answers

Who holds contract 20422?

Contract 20422 was awarded to E-SQUARED COMMUNICATIONS GROUP, INC. by Department of Enterprise Services in Washington on March 1, 2024.

How much is contract 20422 worth?

Its estimated annual value is $10,000,000.

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