Integrated marketing solutions

Ended Indefinite Delivery Contract Awarded Last action

Contract number
W91WAW07D0012
Awardee
Awarding agency
Task orders
76 $125,467,472 obligated

Award facts

Combined order value
$125,904,464 Current and potential, with all options
Last date to order 100% complete
IDV ceiling 50% used
$249,110,946.57
Award type
Single award
Who can order
Only the awarding agency
Contracting staff
Funding agency
Office of the Secretary Headquarters, Department of Defense
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition · 1 offer Negotiated Proposal / Quote
Pricing
Firm Fixed Price

Award details come from SAM.gov/FPDS.

About this IDV

Written by GovTribe AI ·

Mullenlowe US Inc., a division of Interpublic Group of Companies, Inc., was awarded a single-award Indefinite Delivery Contract by the Office of the Secretary of Defense on July 28, 2007, with a ceiling value of $249.1 million and an ultimate completion date of July 27, 2012. The contract encompasses integrated marketing solutions and marketing and advertising services designed to support Department of Defense objectives across multiple functional areas. The prime contractor's service portfolio includes strategic marketing and communication services, public relations support, direct response marketing, interactive website development, digital and print media advertising, video production, and creative asset development. Performance locations are distributed across Boston, Massachusetts; Arlington, Virginia; Washington, Virginia; Alexandria, Virginia; and Wenham, Massachusetts, enabling Mullenlowe to deliver geographically dispersed services supporting the Department of Defense's marketing and recruitment initiatives.

The contract generated 50 delivery orders spanning fiscal years 2009 through 2012, collectively valued at approximately $69.9 million, supporting critical Defense Human Resources Activity programs including the Joint Advertising, Marketing Research and Studies program, Federal Voting Assistance Program, Yellow Ribbon Reintegration Program, Sexual Assault Prevention and Response Office communications initiatives, and general military recruitment and personnel management marketing campaigns. Delivery orders employed both firm fixed-price and labor-hour pricing structures, with individual task orders ranging from approximately $32,000 to $7.7 million. All delivery orders were awarded on a full and open competitive basis with no set-aside designations, reflecting the competitive nature of the procurement process and Mullenlowe's sustained position as a primary provider of integrated marketing communications services to the Defense Human Resources Activity throughout the contract's period of performance.

Task orders

Task order Ordering agency Obligated Awarded
Strategic marketing and communication services 0076 ACC Warren $906,282
Strategic marketing and communication services. 0075 MICC Fort Belvoir $159,241
Public relations and media services for the joint advertising, marketing research and studies (jamrs) program. 0074 ACC Warren $843,628
Print media advertising services 0073 ACC Warren $2,243,758
Advertising support for the federal voting assistance program (fvap). 0072 MICC Fort Belvoir $1,095,134
Marketing services 0071 MICC Fort Belvoir $1,071,611
2102 interactive web site development marketing services 0069 ACC Picatinny $7,731,217
2012 account marketing services 0070 ACC Picatinny $1,503,620
Direct response 0068 ACC Picatinny $3,609,424
Marketing services in support of the yellow ribbon reintegration program (yrrp) 0067 MICC Fort Belvoir $242,653
Futures video production. Marketing services 0066 MICC Fort Belvoir $165,757
Account service 0063 MICC Fort Belvoir $442,753
Interactive services 0065 ACC Picatinny $1,774,679
Digital media 0064 MICC Fort Belvoir $816,323
Sexual assault prevention and response office (sapro) communications radio campaign services 0062 MICC Fort Belvoir $863,265
Public relations 0061 ACC Picatinny $674,301
Account services 0059 ACC Picatinny $206,053
Interactive services 0060 ACC Picatinny $746,130
2011 fvap 0058 MICC Fort Belvoir $1,298,036
Account service 0056 ACC Picatinny $65,631
Interactive 0057 ACC Picatinny $253,835
Common access card (CAC) revision materials 0055 MICC Fort Belvoir $160,468
FY11 marketing services 0054 ACC Picatinny $5,899,647
Jamrs-- FY10 DOD civilian personnel management service (cpms) hiring reform marketing campaign phase II 0053 ACC Picatinny $113,953
FY10 federal voting assistance program (fvap) usability assessment 0052 MICC Fort Belvoir $31,771
Federal voting assistance program (fvap) communications implementation plan 0051 ACC Picatinny $849,317
Jamrs-- TV, print, and online media purchase 0050 ACC Picatinny $4,964,808
Procurement support office (PSO) interactive website development 0049 ACC Picatinny $110,665
FY10' fvap research & training material development 0048 ACC Picatinny $1,007,425
Fvap print media purchase 0047 ACC Picatinny $347,413
Jamars 0046 MICC Fort Belvoir $2,423,673
Other direct costs 0043 MICC Fort Belvoir $6,671,181
Public relations 0045 MICC Fort Belvoir $678,771
Jamrs-interactive 0041 MICC Fort Belvoir $5,613,266
Creative 0044 MICC Fort Belvoir $389,633
Other direct costs 0042 MICC Fort Belvoir $1,163,188
Other direct costs 0040 MICC Fort Belvoir $5,274,236
Other direct costs 0039 MICC Fort Belvoir $5,198,913
MOS hispanic asian 0038 MICC Fort Belvoir $168,971
Other direct costs 0037 MICC Fort Belvoir $2,160,201
Advertising tracking 0035 MICC Fort Belvoir $623,602
Interactive 0036 MICC Fort Belvoir $230,268
Recruiter survey 0034 MICC Fort Belvoir $252,243
Diacap 0033 MICC Fort Belvoir $857,638
Other direct costs 0032 MICC Fort Belvoir $738,030
Fmis 0031 MICC Fort Belvoir $239,008
Public relations 0030 MICC Fort Belvoir $472,072
ZIP code validation 0029 MICC Fort Belvoir $348,547
Sapro phase II 0028 MICC Fort Belvoir $218,562
Account service 0027 MICC Fort Belvoir $1,715,954
Show 40 more

Latest 50 of 76 listed here. See the rest on GovTribe.

Transactions

Action Obligated Date
Other Administrative Action P00014 · Marketing and advertising services $0
Other Administrative Action P00013 · Other direct costs $0
Other Administrative Action P00012 · Modification to add combat trafficking in persons clause. $0
Other Administrative Action P00011 · To include combating trafficking in persons clause. $0
Other Administrative Action P00010 $0
Other Administrative Action P00009 · Other direct costs $0
Additional Work (new agreement, FAR part 6 applies) P00008 · Marketing, corporate branding, and communication services(including advertising, direct marketing, database marketing, interactive marketing, public… $0
Exercise an Option P00007 · Other direct costs $0
Change Order P00006 $0
Change Order P00005 $0
Additional Work (new agreement, FAR part 6 applies) P00004 · Jamrs $0
Other Administrative Action P00003 · Other direct costs $0
Exercise an Option P00002 · Exercise option year 1 $0
Other Administrative Action P00001 · Name change $0
Original award $0
Show all 15

Quick answers

Who was awarded contract W91WAW07D0012?

W91WAW07D0012 was awarded to Mullenlowe US Inc. by MICC Fort Belvoir (Mission and Installation Contracting Command) on July 28, 2007.

How much is contract W91WAW07D0012 worth?

Orders under W91WAW07D0012 have obligated $125,467,472. Their combined current value, with exercised options, is $125,904,464. W91WAW07D0012's own ceiling is $249,110,947.

How many orders have been placed under contract W91WAW07D0012?

76 orders have been placed under W91WAW07D0012, the latest on July 27, 2012.

Which agency awarded contract W91WAW07D0012?

MICC Fort Belvoir (Mission and Installation Contracting Command) awarded W91WAW07D0012, with funding from Office of the Secretary (Headquarters).

Who can order from contract W91WAW07D0012?

W91WAW07D0012 is a single award indefinite delivery contract. Only the awarding agency can place orders on it.

Was contract W91WAW07D0012 competed?

The extent of competition for W91WAW07D0012 was full and open competition. The government received 1 offer.

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