This contract shall be a vehicle for the government to obtain a contractor to create, produce and implement an integrated marketing and communications campaign in support of the 2010 census.

Ended Indefinite Delivery Contract Awarded Last action

Contract number
DOCYA132307CQ0004
Awardee
Awarding agency
Task orders
24 $351,020,324 obligated

Award facts

Combined order value
  • $401,843,390 Current, with exercised options
  • $407,680,466 Potential, with all options
Last date to order 100% complete
Award type
Single award
Who can order
Only the awarding agency
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition · 9 offers Negotiated Proposal / Quote
Pricing
Order Dependent (IDV only)
Legislative mandates

Award details come from SAM.gov/FPDS.

Task orders

Task order Ordering agency Obligated Awarded
To-017 award, is to support rapid response services under the 2010 census communications campaign contract DOCYA132307CQ0004TO017 US Census Bureau $29,928,288
To-025 rapid response program award. This task order is fundedby the american recovery and reinvestment act of 2009. DOCYA132307CQ0004TO025 US Census Bureau $2,429,430
Is funded by the american recovery and reinvestment act of 2009 for the 2010 census road tour under the 2010… DOCYA132307CQ0004TO022 US Census Bureau $14,850,128
Inital award to-021 census in schools program expanded in support of the 2010 census communications campaign. This is… DOCYA132307CQ0004TO021 US Census Bureau $2,765,967
Initial award of to-024 support to partnership program(EXPANDED)in support of the 2010 census communications campaign… DOCYA132307CQ0004TO024 US Census Bureau $8,328,100
Initial award of to-023 additional media services, research, creative production, and rapid response services in… DOCYA132307CQ0004TO023 US Census Bureau $69,481,380
DOCYA132307CQ0004TO020 US Census Bureau $7,735,442
Contractor is required to develop and provide a customer-facing web site for 2010CENSUS.GOV that integrates various… DOCYA132307CQ0004TO019 US Census Bureau $3,878,811
Development of the national communications plan for 2010 census communications campaign. DOCYA132307CQ0004TO016 US Census Bureau $6,024,987
Creative/ in support of the 2010 census communications campaign DOCYA132307CQ0004TO013 US Census Bureau $33,649,338
Media / in support of the 2010 census communications campaign. DOCYA132307CQ0004TO014 US Census Bureau $97,009,628
Adminstrative services bridge order / in support of the 2010 census communications campaign DOCYA132307CQ0004TO015 US Census Bureau $420,663
Public relations support / in support of the 2010 census communications campaign DOCYA132307CQ0004TO012 US Census Bureau $11,258,193
Program management (to 11)/ 2010 communications campaign DOCYA132307CQ0004TO011 US Census Bureau $24,004,996
Thank you america campaign for partners 2010 census communications campaign DOCYA132307CQ0004TO010 US Census Bureau $328,425
Research and analysis of products for 2010 census communications program DOCYA132307CQ0004TO007 US Census Bureau $5,733,430
Census in the schools support 2010 census communications plan DOCYA132307CQ0004TO009 US Census Bureau $6,662,727
Support for partnership program in 2010 census communications program DOCYA132307CQ0004TO008 US Census Bureau $13,413,089
Program support/meeting representation for 2010 census communications plan DOCYA132307CQ0004TO006 US Census Bureau $689,137
Programmanagement for 2010 census communications plan DOCYA132307CQ0004TO005 US Census Bureau $1,135,695
Development of recruitment advertising in support of 2010 census. DOCYA132307CQ0004TO004 US Census Bureau $3,497,614
Development of interim materials for 2010 census communications campaign, february 1, 2008 - june 30, 2008 DOCYA132307CQ0004TO003 US Census Bureau $109,162
Travel for the 2010 census communications campaign contract. DOCYA132307CQ0004TO002 US Census Bureau $1,664,782
Development of the national communications plan for the 2010 census communications campaign DOCYA132307CQ0004TO001 US Census Bureau $6,020,922
Show all 24

Transactions

Action Obligated Date
Close Out M022 · Closeout base $0
Other Administrative Action M021 · Administrative modification $0
Other Administrative Action M020 · Increase scope of work $0
Exercise an Option M019 · To exercise option period III $0
Change Order M018 · Modification to increase the contract estimated budget $0
Other Administrative Action M017 · Modification to the master to increase the estimated budget due to additional funds received by the recovery act. $0
Supplemental Agreement for work within scope M016 · Modification to the master to include a clause for E-verify $0
Change Order M015 $0
Other Administrative Action M014 $0
Exercise an Option M013 $0
Change Order M012 $0
Change Order M011 $0
Other Administrative Action M010 $0
Other Administrative Action M009 $0
Other Administrative Action M008 $0
Other Administrative Action M007 $0
Change Order M006 $0
Exercise an Option M005 $0
Supplemental Agreement for work within scope M004 $0
Supplemental Agreement for work within scope M003 $0
Change Order M002 $0
Other Administrative Action M001 $0
Original award $0
Show all 23

Quick answers

Who was awarded contract DOCYA132307CQ0004?

DOCYA132307CQ0004 was awarded to True North Communications Inc. by US Census Bureau (Department of Commerce) on September 19, 2007.

How much is contract DOCYA132307CQ0004 worth?

Orders under DOCYA132307CQ0004 have obligated $351,020,324. Their combined current value, with exercised options, is $401,843,390. Their combined potential value, with all options, is $407,680,466.

How many orders have been placed under contract DOCYA132307CQ0004?

24 orders have been placed under DOCYA132307CQ0004, the latest on April 1, 2010.

Who can order from contract DOCYA132307CQ0004?

DOCYA132307CQ0004 is a single award indefinite delivery contract. Only the awarding agency can place orders on it.

Was contract DOCYA132307CQ0004 competed?

The extent of competition for DOCYA132307CQ0004 was full and open competition. The government received 9 offers.

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