National emergency at the southern border: multiple award IDIQ for stronger borders, stronger america campaign advertising and media support services
Active Awarded Last action
- Contract number
- 70RDA225D00000004
- Awardee
-
Safe America Media LLC UEI R64SJRYFDKM7
- Awarding agency
-
Office of Procurement Operations
Department of Homeland Security
- Task orders
- 3 $142,825,856 obligated
Award facts
- Opportunity
-
- 70RDA225R00000015 Solicitation number
- Combined order value
- $142,825,856 Current and potential, with all options
- Last date to order 85% complete
- IDV ceiling 60% used
- $240,000,000.00
- Award type
- Single award
- Who can order
- Only the awarding agency
- Contracting staff
- Funding agency
- Immediate Office of the Secretary Department of Homeland Security
- NAICS code
- 541613 Marketing Consulting Services
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition after exclusion of sources · 3 offers Negotiated Proposal / Quote
- Pricing
- Order Dependent (IDV only)
- Legislative mandates
-
- Service Contract Inventory FAR subpart 4.17
Award details come from SAM.gov/FPDS.
About this IDV
Safe America Media LLC, a for-profit media and communications firm based in Alexandria, Virginia, holds a single-award Indefinite Delivery/Indefinite Quantity (IDIQ) contract with the Immediate Office of the Secretary valued at $240 million with performance through February 13, 2027. This civilian agency contract, awarded on February 14, 2025, with no set-aside designation, procures campaign advertising and media support services in support of the "Stronger Borders, Stronger America" initiative addressing the national emergency at the southern border. The contract vehicle authorizes the issuance of delivery orders for comprehensive media dissemination, advertising placement, and campaign communication services. The firm fixed-price structure ensures cost certainty for the government while enabling flexible task order issuance to meet evolving campaign requirements throughout the performance period.
Three delivery orders have been executed under this IDIQ vehicle totaling approximately $142.8 million. The initial task order, awarded February 19, 2025, provided $62.8 million for campaign advertising and media support services with performance through August 18, 2025. A follow-on delivery order issued August 22, 2025, allocated $65 million for continued domestic campaign support through February 21, 2026. Additionally, Safe America Media LLC received a separate $15 million delivery order from Immigration and Customs Enforcement, awarded August 15, 2025, to provide media dissemination buys and advertising placement support for Immigration and Customs Enforcement recruitment campaign initiatives through January 1, 2026. All work is performed from the contractor's Alexandria, Virginia location under firm fixed-price arrangements with no set-aside designations applied.
Task orders
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Other Administrative Action | $0 | |
| Original award | $250 |
Quick answers
Who was awarded contract 70RDA225D00000004?
70RDA225D00000004 was awarded to Safe America Media LLC by Office of Procurement Operations (Department of Homeland Security) on February 14, 2025.
How much is contract 70RDA225D00000004 worth?
Orders under 70RDA225D00000004 have obligated $142,825,856. 70RDA225D00000004's own ceiling is $240,000,000.
How many orders have been placed under contract 70RDA225D00000004?
3 orders have been placed under 70RDA225D00000004, the latest on August 22, 2025.
Which agency awarded contract 70RDA225D00000004?
Office of Procurement Operations (Department of Homeland Security) awarded 70RDA225D00000004, with funding from Immediate Office of the Secretary (Department of Homeland Security).
Who can order from contract 70RDA225D00000004?
70RDA225D00000004 is a single award indefinite delivery contract. Only the awarding agency can place orders on it.
Is contract 70RDA225D00000004 part of a contract vehicle?
Yes. 70RDA225D00000004 is part of Stronger Borders, Stronger America Campaign Advertising.
Was contract 70RDA225D00000004 competed?
The extent of competition for 70RDA225D00000004 was full and open competition after exclusion of sources. The government received 3 offers.
On GovTribe
See this IDV's full record
- Every order and transaction
- The awardee's other awards and teaming partners
- Similar IDVs and recompete opportunities
- Ask GovTribe AI about this IDV