FEMA's ready campaign
Ended Indefinite Delivery Contract Awarded Last action
- Contract number
- 70FA4020D00000003
- Awardee
-
The Advertising Council Inc. UEI JV39FYRGTSF3
- Awarding agency
-
FEMA Support Services Section
Federal Emergency Management Agency, Department of Homeland Security
- Task orders
- 1 $5,118,145 obligated
Award facts
- Combined order value
- $5,118,145 Current and potential, with all options
- Last date to order 100% complete
- IDV ceiling 51% used
- $9,995,231.00
- Maximum order
- $9,995,231.00
- Award type
- Single award
- Who can order
- Only the awarding agency
- Contracting staff
- Funding agency
- Federal Emergency Management Agency Department of Homeland Security
- NAICS code
- 541810 Advertising Agencies
- Set-aside
- No set-aside
- Competition
- Not Competed · 1 offer Only One Source
- Pricing
- Firm Fixed Price
Award details come from SAM.gov/FPDS.
About this IDV
The Federal Emergency Management Agency awarded a single-award, indefinite delivery contract to the Advertising Council Inc., doing business as the AD Council, to support FEMA's Ready Campaign. The Ready Campaign is FEMA's public education program that aims to educate and empower Americans regarding emergency preparedness for natural disasters and potential terrorist attacks.
Under the contract, the AD Council will provide public education and outreach services to promote emergency preparedness messages and resources through its multi-platform communications network. A firm fixed price delivery order against the contract totals $5.1 million for services from March 2020 through February 2025 in Washington, D.C. The contract has a potential value of $9.995 million over its period of performance from February 2020 to February 2023. No set-aside designations or subcontracting arrangements were specified.
The contract aims to procure public education and outreach services from the AD Council to support FEMA's Ready Campaign. This campaign educates the public on emergency preparedness through various communications channels. The awarded delivery order and indefinite delivery contract framework will allow FEMA to obtain these services through February 2023 and 2025, respectively, in support of its mission to empower the public to prepare for and respond to disasters and emergencies.
Task orders
| Task order | Ordering agency | Obligated | Awarded |
|---|---|---|---|
| FEMA's ready campaign | FEMA Support Services Section | $5,118,145 |
Transactions
| Action | Obligated | Date |
|---|---|---|
| Exercise an Option | $0 | |
| Other Administrative Action | $0 | |
| Exercise an Option | $0 | |
| Exercise an Option | $0 | |
| Original award | $1,461,100 |
Quick answers
Who was awarded contract 70FA4020D00000003?
70FA4020D00000003 was awarded to The Advertising Council Inc. by FEMA Support Services Section (Federal Emergency Management Agency) on February 27, 2020.
How much is contract 70FA4020D00000003 worth?
Orders under 70FA4020D00000003 have obligated $5,118,145. 70FA4020D00000003's own ceiling is $9,995,231. A single order can be worth up to $9,995,231.
How many orders have been placed under contract 70FA4020D00000003?
1 order has been placed under 70FA4020D00000003, the latest on March 2, 2020.
Which agency awarded contract 70FA4020D00000003?
FEMA Support Services Section (Federal Emergency Management Agency) awarded 70FA4020D00000003, with funding from Federal Emergency Management Agency (Department of Homeland Security).
Who can order from contract 70FA4020D00000003?
70FA4020D00000003 is a single award indefinite delivery contract. Only the awarding agency can place orders on it.
Was contract 70FA4020D00000003 competed?
The extent of competition for 70FA4020D00000003 was not competed. The government received 1 offer.
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