This federal contract award is for FEMA's Ready Campaign, which promotes emergency preparedness. The prime contractor is The Advertising Council Inc., doing business as AD Council, a non-profit organization that develops and distributes public service advertising campaigns on behalf of various federal agencies. The contract has a ceiling value of $5,118,144.86 and is a firm-fixed-price delivery order. It does not have a set-aside designation. The AD Council has also been awarded multiple Indefinite Delivery Contracts and Blanket Purchase Agreements from FEMA, the National Highway Traffic Safety Administration (NHTSA), and the Executive Office of the President Office of Administration, which allow federal agencies to efficiently procure the AD Council's expertise in creating and distributing large-scale public awareness campaigns across various media platforms.
Generated 1/14/25, 9:05 AM