Integrated strategic marketing, media planning and consulting services

Ended Indefinite Delivery Contract Awarded Last action

Contract number
2031JG22D00008
Awardee
Awarding agency
Task orders
36 $23,189,076 obligated

Award facts

Combined order value
$23,189,076 Current and potential, with all options
Last date to order 100% complete
IDV ceiling 66% used
$35,000,000.00
Award type
Single award
Who can order
Only the awarding agency
Contracting staff
Set-aside
No set-aside
Competition
Full and Open Competition · 6 offers Negotiated Proposal / Quote
Pricing
Order Dependent (IDV only)

Award details come from SAM.gov/FPDS.

About this IDV

Written by GovTribe AI ·

The Department of the Treasury United States Mint has awarded a $35 million single-award Indefinite Delivery, Indefinite Quantity (IDIQ) contract to Yes& Federal, LLC, doing business as PCI, for integrated strategic marketing, media planning, and consulting services. This contract enables the Mint to efficiently procure a range of marketing and communications support from the prime contractor, including content development, digital advertising, public relations, and stakeholder engagement.

Under this IDIQ, Yes& Federal, LLC has been issued numerous firm fixed-price delivery orders for specific marketing and advertising tasks, such as media planning and spending, paid media enhancement, content creation, and agency of record services. The delivery orders, valued up to $3.5 million each, cover a period of performance through June 2026 and do not utilize any set-aside designations. Yes& Federal, LLC is a subsidiary of the parent company Yes& Holdings LLC, a mid-sized creative and marketing agency with extensive experience supporting federal government marketing and communications initiatives across civilian agencies.

Task orders

Task order Ordering agency Obligated Awarded
OY4 paid media direct costs 2031JG26F00111 United States Mint $3,000,000
OY4 content marketing 2031JG26F00114 United States Mint $2,376,300
OY4 travel 2031JG26F00115 United States Mint $12,000
OY4 paid media enhancement 2031JG26F00112 United States Mint $550,000
OY3 travel 2031JG25F00208 United States Mint $12,000
OY3 media spend this task order is for a wide array of media assets requested by the mint to support timely sales… 2031JG25F00209 United States Mint $3,500,000
OY3 content marketing this task order is for services to develop content marketing in the form of digital, print, and… 2031JG25F00205 United States Mint $2,203,500
OY3 paid media enhancement this task order is for the services for paid media efforts. 2031JG25F00206 United States Mint $300,000
OY3 stock photography this task order is for stock photography and video to support the current projects with yes&. 2031JG25F00207 United States Mint $36,000
Agency of record OY3 2031JG25F00204 United States Mint $839,500
This task order is for the creative development of online and offline media needs for the AWQ program. 2031JG24F00337 United States Mint $47,244
The purpose of this task order is for the agency of record (AOR) for option year 2 in accordance with the terms and… 2031JG24F00335 United States Mint $831,175
This task order is for paid media advertisements across a variety of non-digital channels for new, non-numismatic… 2031JG24F00341 United States Mint $2,500,000
This task order is for stock photography and video to support the current projects with yes&. 2031JG24F00339 United States Mint $17,957
This task order is for a paid media team to enhance media strategies and recommendations without duplicating the… 2031JG24F00340 United States Mint $200,000
This task order is for the services to cover the creation of content assets for the AWQ program. 2031JG24F00336 United States Mint $60,118
This task order is for services to cover the creation of a wide array of content assets for a variety of content… 2031JG24F00338 United States Mint $1,700,000
Travel costs for OY1 directors meeting 2031JG24F00277 United States Mint $1,416
The purpose of this task order is for the agency of record (AOR) 1 july 2023 - 30 june 2024 2031JG23F00234 United States Mint $822,995
OY1 AWQ content marketing videos 2031JG23F00250 United States Mint $300,000
OY1 earned media content development 2031JG23F00256 United States Mint $154,962
OY1 media spend 2031JG23F00257 United States Mint $1,375,763
OY1 paid media enhancement 2031JG23F00258 United States Mint $125,890
OY1 AWQ content marketing videos 2031JG23F00249 United States Mint $190,061
OY1 AWQ campaign support 2031JG23F00248 United States Mint $123,569
OY1 stock photography 2031JG23F00251 United States Mint $9,260
This task order is to support content production requests. 2031JG23F00231 United States Mint $3,970
Paid media enhancement 2031JG23F00149 United States Mint $52,417
The purpose of this task order is for AWQ campaign support. 2031JG23F00124 United States Mint $119,280
The purpose of this task order is for AWQ content marketing strategy and videos. 2031JG23F00123 United States Mint $260,193
The purpose of this task order is to develop a framework for FY23 Q1 and Q2 focus groups. 2031JG23F00060 United States Mint $129,833
The purpose of this task order is for travel costs to support the current projects with yes&. 2031JG23F00059 United States Mint $19,088
2022 visual media 2031JG22F00378 United States Mint $1,420
The purpose of this task order is for services for paid media planning and spending for new customer acquisition. 2031JG22F00332 United States Mint $423,787
2022 holiday catalog 2031JG22F00311 United States Mint $74,578
The purpose of this task order is for the agency of record (AOR) 2031JG22F00286 United States Mint $814,801
Show all 36

Transactions

Action Obligated Date
Other Administrative Action P00004 · The purpose of this modification is to incorporate exhibit 3 contributor's agreement from the united states mint and warner bros. License agreement dated 13 may… $0
Other Administrative Action P00003 $0
Other Administrative Action P00002 · The purpose of this modification is to administratively correct the ordering period end date. All other terms and conditions remain unchanged. $0
Other Administrative Action P00001 · Update COR and key personnel $0
Original award $0

Quick answers

Who was awarded contract 2031JG22D00008?

2031JG22D00008 was awarded to Yes& Federal, LLC by United States Mint (Department of the Treasury) on June 24, 2022.

How much is contract 2031JG22D00008 worth?

Orders under 2031JG22D00008 have obligated $23,189,076. 2031JG22D00008's own ceiling is $35,000,000.

How many orders have been placed under contract 2031JG22D00008?

36 orders have been placed under 2031JG22D00008, the latest on May 13, 2026.

Who can order from contract 2031JG22D00008?

2031JG22D00008 is a single award indefinite delivery contract. Only the awarding agency can place orders on it.

Was contract 2031JG22D00008 competed?

The extent of competition for 2031JG22D00008 was full and open competition. The government received 6 offers.

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