Digital marketing
Ended Indefinite Delivery Contract Awarded Last action
- Contract number
- 15UC0C20D00002294
- Awardee
-
Tactis-Dc, LLC UEI MSEMNMPTB7V8
- Awarding agency
-
Central Office
Bureau of Prisons, Department of Justice
- Task orders
- 9 $3,466,658 obligated
Award facts
- Opportunity
-
- Digital Marketing Solicitation · CG29920 · Posted Jul 6, 2020
- Digital Marketing Award Notice · Posted Oct 1, 2020
- Combined order value
- $3,466,658 Current and potential, with all options
- Last date to order 100% complete
- IDV ceiling 7% used
- $50,000,000.00
- Maximum order
- $5,000,000.00
- Award type
- Single award
- Who can order
- Only the awarding agency
- NAICS code
- 541613 Marketing Consulting Services
- PSC
- R799 Support- Management: Other
- Set-aside
- Total Small Business
- Competition
- Full and Open Competition after exclusion of sources · 16 offers Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Legislative mandates
-
- Davis-Bacon Act FAR subpart 22.4
Award details come from SAM.gov/FPDS.
About this IDV
The Department of Justice Bureau of Prisons Central Office awarded an indefinite delivery contract to Tactis-Dc, LLC with a potential value of $50 million for digital marketing services. Under this contract, the Bureau of Prisons issued eight firm fixed price delivery orders to Tactis-Dc, LLC for various marketing, media, web development, and digital services. Delivery orders were awarded from October 2020 through February 2021, with periods of performance through September 2025. Services include digital advertising, marketing, media spend, website enhancement, and social media/video development in support of the Bureau of Prisons' operations and outreach initiatives. The Bureau of Prisons oversees the federal prison system and utilizes contracted services to communicate policies, support education programs, and engage stakeholders. Tactis-Dc, LLC will provide these services from its place of performance in Washington, D.C. The originating solicitation sought a digital marketing partner to generate revenue increases and engagement for Federal Prison Industries through strategic initiatives and analytics.
Task orders
| Task order | Ordering agency | Obligated | Awarded |
|---|---|---|---|
| Marketing | Central Office (BOP) | $360,500 | |
| Media | Central Office (BOP) | $250,000 | |
| Website | Central Office (BOP) | $468,700 | |
| Media spend | Central Office (BOP) | $326,000 | |
| Digital redesign | Central Office (BOP) | $449,993 | |
| Enhance web-site | Central Office (BOP) | $451,043 | |
| Digital advertising | Central Office (BOP) | $471,267 | |
| Social media & video development | Central Office (BOP) | $445,425 | |
| Digital marketing | Central Office (BOP) | $243,730 |
Quick answers
Who was awarded contract 15UC0C20D00002294?
15UC0C20D00002294 was awarded to Tactis-Dc, LLC by Central Office (Bureau of Prisons) on October 1, 2020.
How much is contract 15UC0C20D00002294 worth?
Orders under 15UC0C20D00002294 have obligated $3,466,658. 15UC0C20D00002294's own ceiling is $50,000,000. A single order can be worth up to $5,000,000.
How many orders have been placed under contract 15UC0C20D00002294?
9 orders have been placed under 15UC0C20D00002294, the latest on January 6, 2022.
Who can order from contract 15UC0C20D00002294?
15UC0C20D00002294 is a single award indefinite delivery contract. Only the awarding agency can place orders on it.
Was contract 15UC0C20D00002294 competed?
The extent of competition for 15UC0C20D00002294 was full and open competition after exclusion of sources. The government received 16 offers. It was set aside: Total Small Business.
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