Personal presentation items blanket purchase agreement for recruiting and retention.
Active Blanket Purchase Agreement Awarded Last action
- Contract number
- W912MM26AA001
- Awardee
-
Lomar Specialty Advertising, Inc. UEI EJZNDLTAK6D6
- Awarding agency
-
South Dakota National Guard
Army National Guard, Department of Defense
- Task orders
- 0
Award facts
- Opportunity
-
- Recruiting Personal Presentation Items BPA Pre-Solicitation · W912MM26QA005 · Posted Dec 4, 2025
- Last date to order 9% complete
- IDV ceiling
- $900,000.00
- Maximum order
- $50,000.00
- Award type
- Multiple award
- Who can order
- Only the awarding agency
- NAICS code
- 541890 Other Services Related to Advertising
- Set-aside
- No set-aside
- Pricing
- Firm Fixed Price
Award details come from SAM.gov/FPDS.
About this IDV
The South Dakota National Guard established a multiple-award Blanket Purchase Agreement with Lomar Specialty Advertising, Inc. on May 1, 2026, with a $900,000 ceiling through April 30, 2031, to procure personal presentation items for recruiting and retention.
LSA, a woman-owned, minority-owned (Black American) small disadvantaged business based in Concord, North Carolina, delivers branded promotional merchandise—apparel, accessories, drinkware, and tactical gear—to Army and Army National Guard units. The BPA was designated a total small business set-aside under FAR Part 13 procedures for commercial items.
LSA holds two sub-agreements under this BPA valued at $249,900 and $245,000. Recent BPA activity targeting the broader Army National Guard ecosystem includes a $250,000 call from Montana National Guard issued March 1, 2026, for woobie hoodies, and a $217,427.96 purchase order from Tennessee Army National Guard issued September 26, 2025, for nine product categories of branded items including running shorts, boonie hats, and assault packs. The South Dakota National Guard represents one of LSA's largest state-level customers, with four prior awards totaling $972,000 across all vehicles.
Quick answers
Who was awarded contract W912MM26AA001?
W912MM26AA001 was awarded to Lomar Specialty Advertising, Inc. by South Dakota National Guard (Army National Guard) on May 1, 2026.
How much is contract W912MM26AA001 worth?
W912MM26AA001's own ceiling is $900,000. A single order can be worth up to $50,000.
Who can order from contract W912MM26AA001?
W912MM26AA001 is a multiple award blanket purchase agreement. Only the awarding agency can place orders on it.
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