The U.S. Department of Agriculture's Foreign Agricultural Service awarded a $13,000,000 Cooperative Agreement under the Regional Agricultural Promotion Program (CFDA 10.618) to the Wine Institute to conduct approved market development activities. The purpose of the award is to foster expanded exports and market diversification by encouraging the development, maintenance, and expansion of diverse commercial export markets for U.S. agricultural commodities and products. The Wine Institute, a non-profit organization, will implement strategic international marketing and trade promotion efforts to achieve the program's objectives. The award period commenced on February 10, 2025.
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