Reach - nmac (formerly the national minority aids council) proposes ?project reach? In response to the centers for disease control and prevention?s (CDC?s) notice of funding opportunity (nofo)…

Reach - nmac (formerly the national minority aids council) proposes ?project reach? In response to the centers for disease control and prevention?s (CDC?s) notice of funding opportunity (nofo) ?partnering and communicating together? (pact) CDC-RFA-(PS21-2104). Project reach responds to category a, ?digital and social media,? Of the nofo and will leverage nmac?s national leadership in the communities most highly impacted by the HIV/aids epidemic to bring in new social media and marketing partners for the CDC?s let?s stop HIV together (together) campaign.each letter in the title ?reach? Signifies an important principle that nmac and its partners in project reach will emphasize in messaging and campaigns for together: resources for prevention, empowering individuals to take action, accessing all the tools for HIV prevention, challenging the community, and helping each other reduce the impact of HIV in our communities. Project reach will identify and recruit partners that lay outside the traditional world of HIV/aids advocacy, such as organizations that have ethnic/racial, regional, religious, professional, or other social purposes that do not center on HIV but whose constituencies include individuals from project reach?s three communities of focus: black/african american, hispanic/latinx, and people with HIV (PWH). Over five years, project reach will bring 100 or more new partners (at least 20 annually) to the CDC?s together campaign to extend its reach these communities that are crucial in the effort to prevent HIV infection.