Base year: marketing materials-ring
Ended Purchase Order Awarded Last action
- Contract number
- W912L723P0023
- Awardee
-
Pay Dirt LLC UEI PZRGLBX62EB3
- Awarding agency
-
Tennessee National Guard
Army National Guard, Department of Defense
- Obligated
- $69,000
Award facts
- Opportunity
-
- Marketing Services for the TNARNG Recruiting at Mixed Martial Arts events. Pre-Solicitation · W912L723Q7008 · Posted May 4, 2023
- Contract value 100% obligated
- $69,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- Set-aside
- No set-aside
- Competition
- Competed under SAP · 2 offers Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Melrose, TN 37204, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Exercise an Option | $21,000 | |
| Exercise an Option | $24,000 | |
| Original award | $24,000 |
About this award
The Tennessee Army National Guard awarded a $69,000 firm fixed-price purchase order to Pay Dirt LLC (UEI: PZRGLBX62EB3) on August 18, 2023, for marketing services supporting military recruiting efforts. The contract, which carries no set-aside designation, focuses on developing and distributing marketing materials for Tennessee Army National Guard recruiting activities at mixed martial arts events. The work will be performed in Melrose, Tennessee, with an ultimate completion date of August 31, 2026. The pre-solicitation opportunity was posted on May 4, 2023, with a proposal due date of May 12, 2023.
This contract supports the Tennessee Army National Guard's strategic recruiting initiatives by leveraging mixed martial arts events as a targeted venue to reach potential military recruits. The engagement of a specialized marketing services contractor reflects the Guard's approach to connecting with audiences through sports-related sponsorships and promotional activities. As a defense-related acquisition, this contract falls under the Department of Defense's broader military personnel recruitment and retention objectives, with funding provided through the Tennessee National Guard.
Quick answers
Who was awarded contract W912L723P0023?
W912L723P0023 was awarded to Pay Dirt LLC by Tennessee National Guard (Army National Guard) on August 18, 2023.
How much is contract W912L723P0023 worth?
The government has obligated $69,000 on W912L723P0023.
Was contract W912L723P0023 competed?
The extent of competition for W912L723P0023 was competed under sap. The government received 2 offers.
On GovTribe
See this award's full record
- Every transaction and funding action
- The awardee's other awards and teaming partners
- Similar awards and recompete opportunities
- Ask GovTribe AI about this award