Purchase Order W912JM25PA026
- Not listed
- The Department of the Army awarded a $470,783.78 firm-fixed-price purchase order contract to Park Circle Technologies LLC, a Woman-Owned Small Business, to provide geofencing, targeted digital advertising, and retargeting services to support recruitment efforts for the Georgia Army National Guard. The contract has a period of performance through March 31, 2028. This contract was awarded under a pre-solicitation notice that sought a contractor to identify 67 high schools in Georgia and target...
- This is a firm fixed-price delivery order awarded by the Department of the Army Headquarters Office of the Secretary to McCann-Erickson USA, Inc., a for-profit organization, in May 2018. The contract has a potential value of $612,737.99 and a completion date of April 30, 2019. The contract is for the Army Marketing and Advertising Program RFTO 18-220 and supports the Army's graduate and general outreach recruiting efforts through geotargeting and geofencing services. Services include paid...
- This is a $60,385,212.96 cost-plus-fixed-fee delivery order contract awarded by the U.S. Army's Office of the Secretary to the prime contractor DDB Chicago Inc. for local media, local and social marketing, and related services in support of U.S. Army Recruiting Command (USAREC) initiatives. The contract has a period of performance through December 2, 2023. DDB Chicago Inc., a large marketing and advertising agency, will provide a range of services including media planning/buying, digital...
- The U.S. Department of the Army awarded a $121,207.50 Firm Fixed Price Purchase Order contract to Advertising / Marketing / Strategic Planning, LLC, a Native American and woman-owned small business. The contract is for the delivery of promotional items, including shirts, hoodies, and lanyards, and has a completion date of December 18, 2024. This contract was set aside for total small business participation. Advertising / Marketing / Strategic Planning, LLC is an experienced federal contractor,...
- This is a firm fixed-price delivery order awarded by the Department of the Army Headquarters Office of the Secretary to Mccann-Erickson Usa, Inc., a for-profit marketing and advertising services provider, with a potential value of $872,524.34. The award, which does not have a set-aside designation, is for labor and other direct expenses related to a marketing strategy and outreach campaign for the Army's Recruiting and Retention Program (M-RIP) for fiscal year 2018. The services to be provided...
- This is a firm fixed-price purchase order awarded by the U.S. Department of the Army Headquarters Deputy Chief of Staff Personnel Army Recruiting Command to Adz ETC Inc., a woman-owned small business. The contract, valued at $126,954.45, is for a recruiting product subscription that includes access to various online job boards and advertising platforms, such as LinkedIn, Indeed.com, and several medical-focused job sites. The contract was set aside for total small business participation. This...
- This is a firm fixed-price delivery order contract awarded by the Office of the Secretary of the U.S. Army to Mccann-Erickson Usa, Inc., a for-profit marketing and advertising services company. The contract, valued at $8,624,639.79, will support the Army's recruiting and outreach efforts through various marketing and digital engagement services. The contract is not designated as a set-aside. Based on the vendor's past performance, the services provided under this contract may include creative...
- The Department of the Army Installation Management Command Southeast Region awarded a firm fixed-price purchase order worth $214,949.50 to 720 Strategies LLC, a small business limited liability company, to design, develop, and deploy a 30-second radio advertising campaign that advertises resources and services to Active Duty Service members, retirees and their family members within a 30-mile radius of Fort Bragg, North Carolina. This purchase order was set aside for small businesses. 720...
- This is a firm-fixed price delivery order awarded by the Department of the Army Headquarters Office of the Secretary to Mccann-Erickson Usa, Inc., a for-profit marketing and advertising firm, with a potential value of $107,804.47. The contract supports the Army Marketing and Advertising Program (AMAP) and is focused on providing marketing research, media planning and buying, and other digital marketing services to assist with Army recruiting and outreach efforts. The award does not have a...
- This is a Firm Fixed Price Blanket Purchase Agreement (BPA) call order awarded by the Department of the Army to Alliance Activation, LLC, a self-certified small disadvantaged and veteran-owned business located in Atlanta, Georgia. The contract is for advertising and media buying services to support Army recruitment and public affairs initiatives, with a ceiling value of $2,412.00 and a period of performance through January 15, 2025. This task order is part of a larger $250,000 multiple-award BPA...
The Department of the Army awarded a $640K firm fixed-price purchase order to RC Strategies LLC, an SBA Certified 8A Program Participant, for digital media and geofencing marketing services under a Total Small Business set-aside. The contract, awarded on August 1, 2025, is designated for the Recruiting and Retention Battalion (RRB) and will be performed in Marietta, Georgia, with a completion date of July 31, 2030. RC Strategies LLC, operating under its Author & Coach division, will deliver marketing support services to enhance Army recruitment and retention initiatives through targeted digital media campaigns and geofencing technology. This contract supports the Army's broader mission to attract and retain qualified personnel through innovative marketing strategies. The use of geofencing and digital media reflects contemporary recruitment approaches that enable location-based and digital engagement with potential recruits. The extended performance period through 2030 indicates sustained marketing support across multiple fiscal years, allowing RC Strategies LLC to execute comprehensive campaigns aligned with Army recruiting goals and demographic targeting objectives.
Mod # | Description | ReasonForModification | Federal Obligation | Date |
|---|---|---|---|---|
| Not listed | Not listed | $128.0k | 7/30/25 |