GEO fencing marketing for recruiting efforts in the alabama national guard
Ended Purchase Order Awarded Last action
- Contract number
- W912JA24P0035
- Awardee
-
Performance First Media LLC UEI XJNFXSJ3J7K5
- Awarding agency
-
Alabama National Guard
Army National Guard, Department of Defense
- Obligated
- $49,976
Award facts
- Opportunity
-
- AL Recruiting and Retention GEO Fence Advertising Pre-Solicitation · W912JA24Q0033 · Posted Aug 2, 2024
- Contract value 100% obligated
- $49,976.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541890 Other Services Related to Advertising
- PSC
- R701 Support- Management: Advertising
- Set-aside
- Total Small Business
- Competition
- Competed under SAP · 7 offers Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Montgomery, AL 36109, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
About this award
The Alabama National Guard awarded a $49,976 firm fixed-price purchase order to Performance First Media LLC, a women-owned small business, for geofencing marketing services supporting recruiting efforts. The contract, awarded on September 26, 2024, with completion targeted for October 29, 2024, was set aside for total small business participation. Performance First Media will develop and execute a geofencing advertising campaign designed to reach non-prior service individuals aged 17–34 in designated locations around Montgomery, Alabama. The scope includes customizable geofence deployment, creative design services for mobile-optimized advertisements in multiple formats including display banners and videos, and campaign management to ensure robust coverage and accuracy aligned with Alabama National Guard branding and messaging guidelines.
The contract originated from a pre-solicitation sources sought notice posted by the Alabama Army National Guard on August 2, 2024, which sought market research on geofencing advertising capabilities and creative design services. The effort supports the Alabama National Guard's talent acquisition initiatives by leveraging location-based digital marketing to efficiently reach the target demographic. As a women-owned small business certified by the Small Business Administration, Performance First Media was selected from among respondents who submitted capability statements demonstrating their expertise in geofencing technology, advertisement development, and mobile media optimization.
Quick answers
Who was awarded contract W912JA24P0035?
W912JA24P0035 was awarded to Performance First Media LLC by Alabama National Guard (Army National Guard) on September 26, 2024.
How much is contract W912JA24P0035 worth?
The government has obligated $49,976 on W912JA24P0035.
Was contract W912JA24P0035 competed?
The extent of competition for W912JA24P0035 was competed under sap. The government received 7 offers. It was set aside: Total Small Business.
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