Bluf marketing package
Ended Purchase Order Awarded Last action
- Contract number
- W912J324P0026
- Awardee
-
Bluf Agency LLC UEI XCHLCZ79MB26
- Awarding agency
-
New Mexico National Guard
Army National Guard, Department of Defense
- Obligated
- $333,750
Award facts
- Opportunity
-
- W912J324QBLUF Solicitation number
- Contract value 100% obligated
- $333,750.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541890 Other Services Related to Advertising
- PSC
- R799 Support- Management: Other
- Set-aside
- Woman-Owned Small Business Sole Source
- Competition
- Not Available for Competition · 1 offer Only One Source
- Pricing
- Firm Fixed Price
- Place of performance
- Santa Fe, NM, USA
- Legislative mandates
-
- Davis-Bacon Act FAR subpart 22.4
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Exercise an Option | $153,750 | |
| Other Administrative Action | $0 | |
| Original award | $180,000 |
About this award
The New Mexico National Guard awarded a $333,750 firm fixed-price purchase order to Bluf Agency LLC, a women-owned small business based in Atlanta, Georgia, under a Woman-Owned Small Business Sole Source set-aside designation. The contract, effective through September 24, 2026, calls for a marketing package and advertisement services to support the agency's recruiting and retention initiatives. Bluf Agency LLC, which holds SBA certifications as a Women-Owned Small Business and Veteran-Owned Business, will perform the work in Santa Fe, New Mexico.
Bluf Agency LLC specializes in military recruitment marketing and digital services, with established expertise across multiple state National Guard organizations. The firm's service portfolio includes comprehensive marketing program development, lead generation and management, digital asset organization, search engine optimization, and branding and engagement campaigns. This award aligns with Bluf Agency's demonstrated track record of supporting Department of Defense recruitment objectives through state-level National Guard partnerships, having previously secured similar marketing contracts valued between $149,490 and $375,000 from the Arkansas, Alabama, Arizona, and Maryland Army National Guard.
Quick answers
Who was awarded contract W912J324P0026?
W912J324P0026 was awarded to Bluf Agency LLC by New Mexico National Guard (Army National Guard) on September 25, 2024.
How much is contract W912J324P0026 worth?
The government has obligated $333,750 on W912J324P0026.
Was contract W912J324P0026 competed?
The extent of competition for W912J324P0026 was not available for competition. The government received 1 offer. It was set aside: Woman-Owned Small Business Sole Source.
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