NIL marketing through university of montana
Ended Purchase Order Awarded Last action
- Contract number
- W9124V24P0017
- Awardee
-
Student Athlete Empowerment LLC UEI MMYWQJLE87N7
- Awarding agency
-
Montana National Guard
Army National Guard, Department of Defense
- Obligated
- $7,500
Award facts
- Opportunity
-
- Name, Image, Likeness (NIL) Marketing Services- University of Montana Solicitation · W9124V24R0007 · Posted Jul 31, 2024
- Contract value 100% obligated
- $7,500.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Department of the Army Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- Total Small Business
- Competition
- Competed under SAP · 4 offers Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Helena, MT 59601, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Terminate for Cause | $0 | |
| Original award | $7,500 |
About this award
The Montana Army National Guard (MTARNG) Recruiting and Retention Battalion awarded a $7,500 firm-fixed-price purchase order to Student Athlete Empowerment LLC for Name, Image, and Likeness (NIL) influencer marketing services. The contract, awarded on September 25, 2024, with a completion date of February 24, 2025, was set aside for small businesses under NAICS code 541810 (Advertising Agencies). The contractor is responsible for executing a comprehensive NIL marketing campaign leveraging University of Montana student athletes as influencers to build brand awareness for the MTARNG. The Department of the Army funded this initiative, which was originally solicited on July 31, 2024, with a proposal deadline of August 14, 2024.
The contract was awarded without discussions based on evaluation criteria including past performance, technical capabilities, and the proposed marketing plan. The performance location is Helena, Montana, and the contract represents a new requirement rather than an incumbent contract continuation. The relatively modest contract ceiling of $7,500 reflects a targeted, five-month marketing engagement designed to enhance MTARNG recruiting and retention efforts through strategic use of university athlete influencers, a modern approach to military recruitment marketing within a constrained budget.
Quick answers
Who was awarded contract W9124V24P0017?
W9124V24P0017 was awarded to Student Athlete Empowerment LLC by Montana National Guard (Army National Guard) on September 25, 2024.
How much is contract W9124V24P0017 worth?
The government has obligated $7,500 on W9124V24P0017.
Which agency awarded contract W9124V24P0017?
Montana National Guard (Army National Guard) awarded W9124V24P0017, with funding from Department of the Army (Department of Defense).
Was contract W9124V24P0017 competed?
The extent of competition for W9124V24P0017 was competed under sap. The government received 4 offers. It was set aside: Total Small Business.
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