Advertising at university of hawaii (UH) athletics in support of hawaii air national guard's recruiting campaign
Ended Purchase Order Awarded Last action
- Contract number
- W50SLF25PA009
- Awardee
-
Learfield Communications, LLC UEI JDMABEJDK8Y6
- Awarding agency
-
Department of the Army
Department of Defense
- Obligated
- $57,000
Award facts
- Opportunity
-
- Readiness center addition commissioning services Pre-Solicitation · W50SLF25QA011 · Posted Mar 26, 2025
- Contract value 100% obligated
- $57,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Air Force Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed under SAP · 1 offer Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Honolulu, HI 96822, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
About this award
The Hawaii Air National Guard awarded a $57,000 firm fixed-price purchase order to Learfield Communications, LLC (doing business as Learfield IMG College) on September 1, 2025, for advertising services supporting the organization's recruiting campaign. The contract, with an ultimate completion date of August 31, 2026, leverages Learfield's exclusive multimedia rights with University of Hawaii Athletics to place targeted advertising and promotional content. As a leading provider of college athletics marketing and advertising services, Learfield will execute advertising placements at UH athletic venues and related media channels to enhance the Hawaii Air National Guard's visibility and recruiting outreach to the student population in Honolulu. No small business set-aside designation was applied to this procurement.
The Air Force, through the Hawaii Air National Guard, funds this initiative as part of its broader military recruiting and branding strategy targeting college-age demographics. Learfield, a Texas-based parent company with significant federal contracting experience, has established itself as a preferred vendor for military recruiting campaigns across multiple service branches and National Guard units. The company's specialized capabilities in college sports marketing, combined with its established relationships with university athletic departments nationwide, position it to effectively integrate military recruiting messaging into the University of Hawaii's athletic platforms, supporting the Air National Guard's personnel acquisition objectives in the Pacific region.
Quick answers
Who was awarded contract W50SLF25PA009?
W50SLF25PA009 was awarded to Learfield Communications, LLC by Department of the Army (Department of Defense) on September 1, 2025.
How much is contract W50SLF25PA009 worth?
The government has obligated $57,000 on W50SLF25PA009.
Which agency awarded contract W50SLF25PA009?
Department of the Army (Department of Defense) awarded W50SLF25PA009, with funding from Air Force (Department of Defense).
Was contract W50SLF25PA009 competed?
The extent of competition for W50SLF25PA009 was not competed under sap. The government received 1 offer.
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