Purchase Order W50SLF25PA009
- Not listed
- This is a firm fixed price purchase order contract awarded by the U.S. Air Force to Learfield Communications, LLC (doing business as Learfield IMG College), a media and technology company specializing in college athletics marketing and advertising. The $20,000.00 contract is for a University of Hawaii at Manoa athletics and Hawaii Air National Guard marketing campaign, with a period of performance through May 31, 2023. Learfield Communications has extensive experience supporting U.S....
- This firm fixed-price purchase order was awarded by the Department of the Air Force Air National Guard to Learfield Communications, LLC (doing business as Learfield IMG College), a for-profit limited liability company. The $150,000.00 contract is for an advertising campaign related to the University of Wisconsin sports teams and is intended to support recruiting and branding objectives for the Air National Guard and Air Force in the Madison, Wisconsin area. The original pre-solicitation notice...
- This is a firm fixed-price purchase order awarded by the Oregon National Guard to Learfield Communications, LLC (doing business as Learfield IMG College), a leading media and technology company specializing in college athletics multimedia rights, licensing, and related marketing services. The $18,620 contract provides advertising, marketing, and promotional support for the Oregon National Guard, leveraging Learfield's exclusive partnerships with university athletic departments to facilitate...
- This is a firm fixed-price purchase order contract awarded by the Air National Guard to Learfield Communications, LLC, doing business as Learfield IMG College, with a ceiling value of $94,992.00 and a period of performance ending on August 31, 2019. The contract does not have a set-aside designation. Learfield Communications is a leading media and technology company that specializes in college athletics multimedia rights, licensing, and related services. Through this contract, Learfield...
- This is a firm fixed price purchase order awarded by the Air National Guard (ANG) to Learfield Communications, LLC, doing business as Learfield IMG College, for $20,000.00. The contract is for advertising and marketing services to support ANG recruiting and branding objectives. Learfield, a leading provider of college athletics media and marketing solutions, will deliver a range of advertising and promotional services including local/regional campaigns, radio/TV ads, website design, and athletic...
- This is a firm fixed price purchase order awarded by the U.S. Air Force to Learfield Communications, LLC (doing business as Learfield IMG College), a leading media and technology company specializing in college sports marketing and advertising. The $13,000.00 contract covers fiscal year 2023-2024 recruiting advertising services, which may include local and regional advertising campaigns, radio and TV ads, signage, athletic sponsorships, website design, and related outreach targeting college...
- This is a $38,000.00 firm fixed price purchase order awarded by the Georgia National Guard to Learfield Communications, LLC (doing business as Learfield IMG College), a for-profit limited liability company that specializes in college athletics multimedia rights, licensing, and related marketing services. The contract is for advertising and promotional services to support Georgia National Guard recruiting and branding objectives. This includes local and regional marketing campaigns, radio/TV ads,...
- This is a firm fixed-price purchase order contract awarded by the U.S. Air Force to Learfield Communications, LLC, doing business as Learfield IMG College. The $36,674.00 contract is for advertising and marketing services supporting the Oregon Air National Guard's recruiting efforts at Oregon State University. The services include local and regional marketing campaigns, radio and TV ads, signage, athletic sponsorships, and website design targeting college students and communities. Learfield...
- This is a firm fixed price purchase order contract awarded by the U.S. Air Force to Learfield Communications, LLC, doing business as Learfield IMG College, for FY22-23 recruiting advertisements. The contract has a ceiling value of $12,800.00 and a completion date of August 10, 2023. The award is set aside for small businesses. Learfield Communications is a leading media and technology company that specializes in college athletics multimedia rights, licensing, and related services. Through this...
- This firm fixed price purchase order contract was awarded by the Department of the Air Force Air National Guard to Learfield Communications, LLC (doing business as Learfield IMG College), a for-profit limited liability company specializing in college athletics multimedia rights, licensing, advertising and related services. The $209,000.00 contract provides college advertising services targeting students and communities in Iowa, specifically at Iowa State University, University of Iowa, and...
The Hawaii Air National Guard awarded a $57,000 firm fixed-price purchase order to Learfield Communications, LLC (doing business as Learfield IMG College) on September 1, 2025, for advertising services supporting the organization's recruiting campaign. The contract, with an ultimate completion date of August 31, 2026, leverages Learfield's exclusive multimedia rights with University of Hawaii Athletics to place targeted advertising and promotional content. As a leading provider of college athletics marketing and advertising services, Learfield will execute advertising placements at UH athletic venues and related media channels to enhance the Hawaii Air National Guard's visibility and recruiting outreach to the student population in Honolulu. No small business set-aside designation was applied to this procurement. The Air Force, through the Hawaii Air National Guard, funds this initiative as part of its broader military recruiting and branding strategy targeting college-age demographics. Learfield, a Texas-based parent company with significant federal contracting experience, has established itself as a preferred vendor for military recruiting campaigns across multiple service branches and National Guard units. The company's specialized capabilities in college sports marketing, combined with its established relationships with university athletic departments nationwide, position it to effectively integrate military recruiting messaging into the University of Hawaii's athletic platforms, supporting the Air National Guard's personnel acquisition objectives in the Pacific region.
Name | Description | Solicitation Number | FederalAgency | Type | PostedDate |
|---|---|---|---|---|---|
READINESS CENTER ADDITION COMMISSIONING SERVICES | W912J6-25-Q-15SH | Department of the Army National Guard | Pre-Solicitation 1/2 | 3/26/25, 7:44 PM | |
READINESS CENTER ADDITION COMMISSIONING SERVICES | W50SLF25QA011 | Department of the Army National Guard | Solicitation 2/2 | 9/5/25, 6:15 PM |
Mod # | Description | ReasonForModification | Federal Obligation | Date |
|---|---|---|---|---|
| Not listed | Not listed | $57.0k | 8/19/25 |