WSU athletic dept advertising for 141 recruiting mission
Ended Purchase Order Awarded Last action
- Contract number
- W50S9D25PA005
- Awardee
-
Playfly LLC UEI M8MWUARGJ1H1 Part of Outfront Media Inc.
- Awarding agency
-
Department of the Army
Department of Defense
- Obligated
- $91,000
Award facts
- Opportunity
-
- W50S9D25Q0004 Solicitation number
- Contract value 100% obligated
- $91,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Air Force Department of Defense
- NAICS code
- 541850 Indoor and Outdoor Display Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed under SAP · 1 offer Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Fairchild AFB, WA 99011, USA
Award details come from SAM.gov/FPDS.
About this award
The U.S. Air Force awarded a $91,000 firm fixed-price purchase order to Playfly LLC for advertising services supporting the Washington State University Athletic Department's recruiting mission at Fairchild Air Force Base, Washington. The contract, awarded on August 9, 2025, with completion targeted for June 21, 2026, represents a non-set-aside procurement awarded through open competition. Playfly LLC, a subsidiary of Outfront Media Inc., specializes in marketing and sponsorship services with established expertise in military recruitment initiatives, leveraging high school sporting events and athletic associations as platforms for targeted outreach and engagement.
This contract reflects the Air Force's continued investment in strategic recruitment advertising, utilizing Playfly LLC's core competency in sports-based sponsorships and digital activations to enhance recruitment visibility and awareness. The engagement aligns with broader military recruitment marketing efforts that have demonstrated effectiveness through localized, event-based sponsorship approaches. The prime contractor brings significant federal contracting experience through its parent company, Outfront Media Inc., which maintains an extensive portfolio of defense and civilian agency contracts spanning recruitment, public awareness, and marketing communications across multiple government organizations.
Quick answers
Who was awarded contract W50S9D25PA005?
W50S9D25PA005 was awarded to Playfly LLC by Department of the Army (Department of Defense) on August 9, 2025.
How much is contract W50S9D25PA005 worth?
The government has obligated $91,000 on W50S9D25PA005.
Which agency awarded contract W50S9D25PA005?
Department of the Army (Department of Defense) awarded W50S9D25PA005, with funding from Air Force (Department of Defense).
Was contract W50S9D25PA005 competed?
The extent of competition for W50S9D25PA005 was not competed under sap. The government received 1 offer.
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