Purchase Order W50S9D25PA005
- Not listed
- The U.S. Air Force awarded a $50,000 firm fixed-price purchase order to Playfly LLC, a subsidiary of Outfront Media Inc., on August 8, 2025, for a targeted advertising campaign supporting the 149th Fighter Wing Recruiting Command in partnership with the University of Texas at San Antonio Athletics. The contract, which runs through September 30, 2026, is a non-set-aside procurement awarded through open competition. Playfly LLC will execute marketing and sponsorship activations leveraging the...
- The Navy Recruiting Command awarded a $55,000 firm fixed-price purchase order to Playfly LLC on August 1, 2024, for sponsorship of the Virginia High School League through June 30, 2025. This non-set-aside procurement was conducted using simplified acquisition procedures and represents a sole-source award, as Playfly LLC was identified as the exclusive provider of these sponsorship services. The contract, performed in Berwyn, Pennsylvania, supports the Navy's recruitment marketing initiatives...
- <p>The Department of the Army awarded a firm-fixed-price purchase order to Playfly LLC, a for-profit limited liability company, for the MONTANA HIGH SCHOOL RECRUITING contract. The $36,500.00 contract has a completion date of November 9, 2024 and does not have a set-aside designation. The contract was awarded on November 10, 2023. No additional context is provided about this specific requirement or any larger contract vehicles it may be associated with.</p>
- <p>The U.S. Air Force awarded a $25,400.00 Firm Fixed Price purchase order contract to Seventy Sevens Football Publishing LLC for advertising and recruiting services. The contract, which does not have a set-aside designation, has an ultimate completion date of September 6, 2023. This contract award is not associated with a larger contract vehicle.</p>
- The U.S. Air Force awarded a $249,960 firm-fixed-price purchase order to Teall Properties Group LLC for recruiting and advertising services under contract 176 WG, effective through September 29, 2029. The contract was awarded on September 30, 2024, with no set-aside designation applied. Teall Properties Group LLC, a North Carolina-based limited liability company registered in SAM.gov since February 2021, specializes in federal talent acquisition and recruitment outreach through strategic...
- The Washington Air National Guard (ANG) awarded a $75,000 firm fixed-price purchase order to Learfield Communications, LLC, doing business as Learfield IMG College, for advertising services at the University of Washington. The contract, awarded on September 18, 2025, with a completion date of December 18, 2025, is designed to support military recruiting and branding initiatives through multimedia advertising leveraging Learfield's exclusive rights with university athletic programs. The place...
- This is a firm-fixed-price purchase order contract awarded by the U.S. Navy Recruiting Command to Playfly LLC, a subsidiary of Outfront Media Inc., for outreach, advertising, and recruiting opportunities at sporting events. The contract is valued at $55,000.00 and has a performance period ending on December 31, 2025. The contract was awarded on a sole-source basis to Playfly LLC due to the company's exclusive multi-year partnership with the California Interscholastic Federation, which provides...
- The Air Force has awarded a $148,468,064.04 cost-plus-fixed-fee delivery order contract to Gsd&M LLC, a for-profit limited liability company based in Austin, Texas, for national marketing and advertising services in support of Air Force recruiting. The contract has an ultimate completion date of June 14, 2024 and was awarded as part of the Air Force Recruiting Services (AFRS) program, which is managed by the Air Education and Training Command. The contract does not have a small business...
- The U.S. Air Force awarded a firm fixed-price purchase order to Patriot Direct Inc. (UEI: E1UYL98798Q5) on October 1, 2025, with a ceiling value of approximately $20K. The contract is for a recruiting advertising campaign to be executed in accordance with a Performance Work Statement (PWS). Performance will take place in Houston, Texas, with work scheduled for completion by September 30, 2026. No small business set-aside was utilized for this acquisition. This recruitment-focused contract...
- The U.S. Air Force awarded a $157,920 firm fixed-price purchase order to AD Walls LLC on August 28, 2025, for recruiting-focused billboard advertising services in the Honolulu, Hawaii area. The contract, which carries no set-aside designation, is scheduled for completion by June 30, 2026, and supports the Air Force's recruiting and retention efforts through mall and outdoor advertising placements. AD Walls LLC, a for-profit limited liability company registered in SAM.gov since 2005, brings...
The U.S. Air Force awarded a $91,000 firm fixed-price purchase order to Playfly LLC for advertising services supporting the Washington State University Athletic Department's recruiting mission at Fairchild Air Force Base, Washington. The contract, awarded on August 9, 2025, with completion targeted for June 21, 2026, represents a non-set-aside procurement awarded through open competition. Playfly LLC, a subsidiary of Outfront Media Inc., specializes in marketing and sponsorship services with established expertise in military recruitment initiatives, leveraging high school sporting events and athletic associations as platforms for targeted outreach and engagement. This contract reflects the Air Force's continued investment in strategic recruitment advertising, utilizing Playfly LLC's core competency in sports-based sponsorships and digital activations to enhance recruitment visibility and awareness. The engagement aligns with broader military recruitment marketing efforts that have demonstrated effectiveness through localized, event-based sponsorship approaches. The prime contractor brings significant federal contracting experience through its parent company, Outfront Media Inc., which maintains an extensive portfolio of defense and civilian agency contracts spanning recruitment, public awareness, and marketing communications across multiple government organizations.
Mod # | Description | ReasonForModification | Federal Obligation | Date |
|---|---|---|---|---|
| Not listed | Not listed | $91.0k | 9/5/25 |