Recruiting marketing/advertising for the oregon air national guard recruiting and retention.
Ended Purchase Order Awarded Last action
- Contract number
- W50S8Y25PA013
- Awardee
-
Learfield Communications, LLC UEI JDMABEJDK8Y6
- Awarding agency
-
Department of the Army
Department of Defense
- Obligated
- $35,175
Award facts
- Opportunity
-
- 142WG Notice of Intent to Sole Source - OSU Advertising Special Notice · W50S8Y25Q0025 · Posted Apr 23, 2025
- Contract value 100% obligated
- $35,175.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Air Force Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed under SAP · 1 offer Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Corvallis, OR 97331, USA
Award details come from SAM.gov/FPDS.
About this award
The U.S. Air Force awarded a $35,175 firm fixed-price purchase order to Learfield Communications, LLC (doing business as Learfield IMG College) on June 15, 2025, for recruiting marketing and advertising services supporting the Oregon Air National Guard's recruiting and retention initiatives. This sole-source procurement, justified under Federal Acquisition Regulation 6.302-1 due to Learfield's exclusive advertising rights at Oregon State University, was issued by the 142nd Wing Contracting Office of the Department of the Army National Guard. The contract carries no set-aside designation and will be performed in Corvallis, Oregon, with a completion date of May 30, 2026. Learfield Communications, the parent company headquartered in Plano, Texas, holds exclusive multimedia rights with university athletic programs and has established a track record of delivering comprehensive marketing campaigns for military recruiting efforts across multiple branches.
The contract will provide media and advertising services tailored to the 142nd Wing's recruiting objectives, leveraging Learfield's platform and existing relationships within the Oregon State University athletic ecosystem. As a leading media and technology company specializing in college athletics multimedia rights and military recruiting support, Learfield is well-positioned to execute targeted outreach campaigns designed to attract qualified candidates to the Air National Guard. This procurement aligns with the Air Force's broader military recruitment initiatives on college campuses and represents a continuation of Learfield's established role as a primary vendor for National Guard recruiting marketing across the United States.
Quick answers
Who was awarded contract W50S8Y25PA013?
W50S8Y25PA013 was awarded to Learfield Communications, LLC by Department of the Army (Department of Defense) on June 15, 2025.
How much is contract W50S8Y25PA013 worth?
The government has obligated $35,175 on W50S8Y25PA013.
Which agency awarded contract W50S8Y25PA013?
Department of the Army (Department of Defense) awarded W50S8Y25PA013, with funding from Air Force (Department of Defense).
Was contract W50S8Y25PA013 competed?
The extent of competition for W50S8Y25PA013 was not competed under sap. The government received 1 offer.
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