WKU partnership for advertising/marketing.
Ended Purchase Order Awarded Last action
- Contract number
- W50S8L24PA006
- Awardee
-
Learfield Communications, LLC UEI JDMABEJDK8Y6
- Awarding agency
-
Department of the Army
Department of Defense
- Obligated
- $25,000
Award facts
- Opportunity
-
- Notice of Intent: Sole Source Learfield Communications LLC Special Notice · W50S8L24QA006 · Posted Aug 30, 2024
- Contract value 100% obligated
- $25,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Air Force Department of Defense
- NAICS code
- 541890 Other Services Related to Advertising
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed · 1 offer Only One Source
- Pricing
- Firm Fixed Price
- Place of performance
- Audubon Park, KY 40213, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
About this award
This firm-fixed-price purchase order was awarded by the U.S. Air Force's Kentucky Air National Guard to Learfield Communications, LLC, doing business as Learfield IMG College, for media and advertising services. The contract has a ceiling value of $25,000.00 and a period of performance ending on April 30, 2026. The contract is not set-aside and was awarded without full and open competition under the authority of FAR 6.302-1, as Learfield Communications is the sole owner of the advertising rights at Western Kentucky University. The contract supports the Kentucky Air National Guard's advertising and marketing initiatives, leveraging Learfield's expertise in college athletics multimedia rights and marketing services.
Quick answers
Who was awarded contract W50S8L24PA006?
W50S8L24PA006 was awarded to Learfield Communications, LLC by Department of the Army (Department of Defense) on September 19, 2024.
How much is contract W50S8L24PA006 worth?
The government has obligated $25,000 on W50S8L24PA006.
Which agency awarded contract W50S8L24PA006?
Department of the Army (Department of Defense) awarded W50S8L24PA006, with funding from Air Force (Department of Defense).
Was contract W50S8L24PA006 competed?
The extent of competition for W50S8L24PA006 was not competed. The government received 1 offer.
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